Limited Edition Is Regarded As A Marketing Gimmick -- The "Limited Edition" That Can'T Be Bought.

In fact, limited edition should not be a marketing gimmick.

The production principle of limited edition products is to extravagant products to no duplication, and to limit only a small number of people to high prices.

But in China, the limited edition seems to have changed its flavor, and has become a means of promotion for businesses. It has been generalized into a brand new product this season, and it will not be released any more.

There are more and more limited commodities launched by the merchants under the banner of "limited". It has been somewhat difficult to distinguish between authenticity and boredom.

Limited edition is highly sought after in fashion circles.

Some luxury brands will launch products such as limited edition clothing, limited edition handbags, limited edition shoes, limited edition make-up products and so on every year. Limited edition has become an important marketing gimmick of the brand, and even some popular brands often have a variety of "limited edition" launched.

For example, H&M will launch a series of cooperation with different heavyweight brands and designers in every season, such as Karl Lagerfled, Roberto Cavalli, Stella McCartney, Matthew Williamson, Jimmy Choo, and so on, which are listed on the cooperation list. These high and low pboundary limited edition really satisfy many fashion fans' desire lists, but such limited edition seems to be endless.

As the name suggests, the limited edition is first different from the conventional version in design, followed by limited sales.

For consumers, limited edition makes many people unable to refuse, or even obsessed with it. It has a temptation to stir up desire to buy. Compared with ordinary commodities, it represents a rare quantity, unique design and extraordinary commemorative meaning, so it is extremely valuable and expensive.

Nowadays, when you go shopping, many people have this experience. When you pick up a single product, the attendant in the shop will always be proud to say to you: "this is the special launch this year.

Products. "

If you show a certain affirmative state, he will also tell you: "this is only a small number of shops sold, and this is just the last thing."

The implication is that what is tight is always easy to be sought after by consumers. Therefore, merchants use the mentality of customers to pmit the truth that "things are scarce and expensive".

But many times, when you walk to another store of the brand, you can still see that the "limited edition" merchandise is just on the shelf. Even you may see that the limited edition goods are still available in the next discounted season, but there are fewer people and fewer people to buy.

It can be seen that whether it is really rare and scarce, you need to have considerable experience in shopping and get a good eye.

In fact, limited edition should not be a marketing gimmick.

The production principle of large brand limited edition products is to extravagant products to be unable to copy, limited to only a small number of people have high prices to have.

As a result, limited edition merchandise has become a great temptation.

Large limited edition products may not necessarily bring huge profits to the brand, but many brands are willing to sacrifice limited economic benefits to launch limited edition products, which are more often used to reflect their commemorative value.

But in China, the limited edition seems to have changed its flavor, and has become a means of promotion for businesses. It has been generalized into a brand new product this season, and it will not be released any more.

There are more and more limited commodities launched by the merchants under the banner of "limited". It has been somewhat difficult to distinguish between authenticity and boredom.

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The limited editions of these products once again prove that these commodities are not limited in personality or uniqueness, but are available at any time as long as they have money.

In short, limited edition is just a sales promotion and publicity strategy to solve problems.