No Brothers, No Shoe Industry To Swim Together To Tide Over Difficulties

Compared to the cold and dry industry of shoemaking, the movie "Warlords" has been in hot water recently.

The hit of movies not only brings entertainment to us, but also brings hidden solutions to shoe making industry.

In 2008, China's shoemaking industry has come to the specific environment of "naming" and "crossing the difficulties".

Since 2007, the cold wave of shoe industry seems to have come to a sudden murderer, but the fanatical growth of the market before 2006 has covered all the truth.

2007 in the first half of the year, the cold spell has arrived in the hot summer days. The retention of agents, the increasing cost of shoemaking materials and labor, the continuous expansion of consumer market, and the strong extrusion of domestic and foreign first-line brands have finally resulted in 2007 of the shoe industry bear market.

One night, chatting with 10 shoe makers, 9 of them shook their heads and sighed. The other 1 simply shut up without saying anything, only with a bitter smile.

It's time to change!

Since Ren Zhengfei failed to foresee the winter of HUAWEI, then he learned the way to set up a "mountain camp" in order to usher in the peak of his career. In the winter of the industry, at the juncture of the enterprise's life and death, he resolutely ended the pleasure of going all alone. He found a brother who was worth fighting for all the way to win the world.

Where is the "brother"?

How does "naming" come from?

For the two or three line shoe manufacturers who are fighting for the domestic market, the terminal is the only criterion for successful inspection.

The problem is that the first tier market has been robbed and occupied by the big guys, and the competition is fierce.

In the cold market, no one is willing to experiment with his banknotes and whether he can get out of the water.

Therefore, it is an inevitable choice for us to conduct more in-depth joint venture with agents, and fully research and excavate the first line market periphery, second tier market center and potential three line market.

The success of the direct marketing of BELLE, Anta and other brands has added a catalyst to many shoe companies. However, the majority of the two or three line brands have neglected that these giants are also starting from the "brothers joint venture" in the enterprise's survival period. Ignoring the present market environment is no longer suitable for them to invest in huge costs, taking huge risks and opening up stores and opening stores in China.

There is only one way out for them: joint operation with agents, binding interests, concentrating superior resources, and playing a regional base.

Only in this way can we have the "mountain camp" that we can control, and then we can have our own "Shucheng" and "Nanjing", and finally have the sites that can preserve our own strength.

In the form of joint venture, a new sales company can be established. The enterprise will take a certain proportion of the shares in the goods and terminal management, and the agent will invest in the stores and local connections, and the two parties will agree on the equity ratio.

The benefits of doing so are self-evident.

The risk of recovery is small, broad and weak. Two, we can take this opportunity to realize the comprehensive liquidation of the assets of the agents, take stock of the actual investment in the cooperation process, and rationally decompose and evaluate the agents' teams, and provide the research basis for the in-depth market in the future. Three, it is successful to achieve a win-win situation. For the agents, there is the support of enterprises, the risk reduction is greatly reduced, the support can be greatly increased, the cooperation intentions of the two sides reach a new height; for enterprises, the cost and market risks of direct investment are reduced, the capital turnover safety and speed are improved, and their timely "hematopoiesis" bases are opened up, which can continuously provide the most important cash flow to them in the face of survival crisis. First of all, in a new sales company, an enterprise can assign marketing managers and financial managers, other personnel to localize, reasonably control the flow of funds and market, speed up the frequent turnover of cash, and settle accounts.

Adidas's slogan says: no brothers, no basketball.

Shoe companies, especially the two or three line brands, should know - no brothers, no survival.

The truth now is that survival is overwhelming. As for the brothers after cold spell, how can they continue their fate?