Shantou -- The Leader Of China'S Home Furnishing Industry

In May 12th, the China home textile industry development summit was hosted by the China Textile Industry Press and the Shantou fashion home furnishing industry development institute, and China fashion magazine. Shantou City The fashion home Clothing Industry Development Research Institute Press Conference "was held in China (Shenzhen) underwear exhibition.

The organizers invited well-known domestic fashion industry research experts to analyze the trend of home fashion development under the background of a harmonious society. The guests from home furnishings leading entrepreneurs, industry association leaders, well-known experts and scholars and other guests demonstrate the strategy of home furnishing industry entering a new stage of strategic transformation.

At the forum, experts, with a large number of data and cases, reveal the trend of development centered on home fashion for our modern country with millennial cultural history. From the perspective of social, economic and cultural development, we should prove the arrival of the era of rapid development of China's home furnishing industry. Experts will discuss how to increase. Home clothes The cultural design of the industrial development environment, how to gather the fashion innovation force of the whole society, such as clothing design, brand planning, marketing innovation and industrial planning at home and abroad, and make scientific plans for industrial development, and promote their own views on the promotion of Shantou home clothes to the world.

According to incomplete statistics: more than 2000 of the country's home furnishing enterprises, Shantou's professional production of household clothing enterprises accounted for 60%. The home furnishing industrial cluster, located in two districts of Chaoyang and Chaonan, Shantou, has a complete industrial chain from spinning, weaving, printing and dyeing, to making garments, packaging, transportation and logistics.

The production of household clothing in Shantou not only accounts for 70% of the total domestic clothing production, but also accounts for more than 80% of the total sales of household clothing in the country. In the national household clothing brand products, the number of famous brands of household clothes in Shantou ranks first in the same industry in the country, and famous brand products account for more than 75% of the total national total.

At present, 17 household clothing enterprises in Shantou have won the famous trademark of Guangdong province. In the first "China's top ten home furnishing brands", Shantou's local brands occupy eight seats, and the second "China's ten major household clothing brands", Shantou local. brand Exclusive seven seats. Shantou Xia Shan town is awarded the title of "China's famous home clothes" by the China Textile Industry Association. In 2011, the total output value of household clothing industry in Shantou increased by an average of 21%.

Shantou is China's first batch of reform and opening up special economic zones. In the fierce market competition, Shantou textile and garment enterprises started from the processing of underwear products, studied the excellent experience of the garment industry counterparts, imitated the fashionable image of international brands, cut into the pulse of market demand, started from traditional underwear, pajamas and bathrobes, and vigorously developed the living clothes, the kitchen culinary arts, and the gardening gardening work in the gardening as the main body in the garden. Clothing, walking, sports casual wear, etc., to meet the emotional needs of family members. Family dress Maternity dress, lactation dress, parent-child dress, lovers' costume and so on have made the home dress business a thriving and vibrant fashion industry.

Inheriting Chinese tradition Family culture Connotation, with the trend of "fashion, happiness, warmth, health and responsibility" as the starting point of innovation, the Shantou municipal government has led enterprises to vigorously develop the industrial characteristics with the core of home fashion dress design, development and production, making Shantou quickly become the most perfect and largest production base in China's home furnishing industry chain.

According to the director of the Shantou fashion home furnishing industry development research institute, the research institute has set up a China home furnishings design innovation competition, an expert seminar on China's home furnishings and a discussion on home furnishings, since the end of 2011. brand marketing The business model of "China home furnishings brand development strategy forum", "how to create a fashion home desire" salon and other brands of brightened home clothing production, operators intelligent activities, and played an irreplaceable role in promoting the development of Shantou home furnishing industry.