The New Era Of Brand Expansion Of Tian LAN Tail Goods

From prosperous commercial center to community business circle, based on the commercial development standard, fully integrate with the local business circle. Tian LAN Tail cargo out of a meticulous development path, single store scale strictly controlled in the five thousand to ten thousand square meters, make the brand share, deepen the management of stores, set up the unique competition of Tian LAN tail cargo.

Liang Jiliang, a commercial real estate strategist, said that from 2011's total stock of over 500 billion yuan, the sale of 3 billion goods sold in Tiantan is still not enough to solve the pressing inventory problem of garment processing and circulation enterprises. Although 4 days later, Tian LAN store and Tiantongyuan store and shop were opening together, but they still could not effectively meet the strong demand of upstream enterprises to deal with inventory.

Tian LAN Tail cargo General manager Wu Da Bureau revealed: "within three years, Tian LAN brand will set up more than 30 stores in the whole country with a scale of 10 thousand square meters, which mainly aims at the two or three line cities, such as the provincial capital and other cargo markets, which are developing rapidly, and will radiate the national market at the fastest speed.

For most consumers, the word "tail cargo" is familiar. Since the opening of the first stock market, beautiful sales performance has made the tail goods merchants layout the core business circle, from the bridge business circle to the business circle, then to the business circle and the Tiantongyuan business circle.

Recently, Tian Lan Tian Tian Yuan store officially opened, and the tail cargo entered the community and opened a prelude to the expansion of Tian LAN. The community of Tiantongyuan business district is low, and the consumption level is lower than that of the downtown area. The transportation is convenient. It is the place where the wage earners and the middle class prefer to live and consume. It is understood that Tian LAN goods store Tiantongyuan store volume of 15 thousand square meters. Mainly meet the market demand of Tiantongyuan. Popular brand consumption, mature management mechanism, plus a comfortable and convenient shopping environment. Tian LAN community store will win more community residents' love.

　　 Tian Lan "neighborhood store" benefits to "home".

Data show that in March, the national consumer price level rose 3.6% year-on-year. Meat and poultry products and their products rose 11.3%, fresh vegetable prices rose 20.5%, and aquatic products prices rose 11.4%. The continuous increase in the cost of living has made the shopping of the people more cautious. It is understood that the Tiantongyuan neighborhood is mainly composed of migrant workers and white-collar enterprises. It is an affordable consumer group. The arrival of Tian Lan's tail cargo has satisfied the consumption demand of some people and effectively reduced their living burden. At the same time, the arrival of Tian Lan's tail cargo is also a useful supplement to the department stores and outlets.

Liang Jiliang, a commercial real estate strategist, said: "outlets are mainly based on the international shelves of shopping malls. Luxury brand Mainly, the Tiantongyuan business district itself is a community business. Consumption is mainly based on meeting the demand of "value and price". Taking the mass brand as the breakthrough point and complying with the development of the whole Tiantongyuan commercial circle, it is the key factor to determine whether a business is successful or not.

Thrifty consumption, low carbon life, perhaps Tian LAN gave us the answer. Nowadays many people regard the tail cargo market as a shopping haven in the era of high inflation. Sitting on the Tiantongyuan large community and more than a dozen small communities, the Tian LAN goods store (community) shops are sending the benefits directly to the consumers' doorway. Wang, who lives nearby, sighs, "I used to go shopping in shopping malls, but now I dare not go. The newly listed clothes have gone up a lot. My friends around me are shopping more and more in the tail cargo market. Now, Tian LAN has a new store in Lishui bridge, which is much more convenient for our Tiantongyuan office workers.

　　 Small deduction for big price cuts

Rising prices and increasing pressure on life. High inflation In the environment, saving money has become the way for individuals to survive. People are exploring the way to tighten their purse. Shopping in the tail market and shopping at discount stores become the first choice for many people. Tiantan wudongyuan store opened its doors at the beginning of its business, attracting a large number of well-known brand businesses, such as, Kappa, Kun, Kun, 361, playboy, Tian Lun Tian, Jie, Yu, the trend frontline, Shih Shih, AI tendu, Kai Kai, Jin Dun, rich birds, red capital, deer king, woodpecker, lady's Square, Qi Qi, Hong, dragonfly, King Charles, spider king, ARPAS kangaroo, Wolfe, balabara, white-collar Joker, good people, crocodile, pice, camel and so on. At present, more than 50 domestic brands have been settled in succession. Mr. Huang, who represents a domestic first-line brand, said: "the rent increase of the first tier business circle is more than 30% this year. The cost of leasing exceeds that of most brand stores. The trend of retail business suburbanization will become more and more obvious. The mode of community store in Tian LAN has provided a good path for our brand developers to expand the market and expand the market share."

"All businesses have passed our strict selection and signed a price limit contract when they settled in to ensure that their brand products were lower than those of other shopping malls," said Wu Da, general manager of Tian LAN 20%~50%. The consumer market for the tail cargo market is dominated by a large middle class and wage earners. In the era of high inflation, people's cost of living is tighter, and more citizens choose quality, price plus tail goods and discount stores to meet daily needs. In the Tiantan goods store, every business must sign a price limit when entering. The rate of increase can not exceed 10% of the wholesale price. Ensuring the biggest price competitive advantage is a good thing for the vast number of consumers. It is also a good attempt and innovation for business enterprises to cope with the severe market situation.