Clothing And "Season" Synchronize The Direction Of Fashion Week Change

The 2012/2013 spring summer series was held in Sydney from April 30th to May 4th.

Following that, the fashion week's sponsor, IMG Asia Pacific fashion, announced that the spring and summer fashion week next year will advance from May to March.

In this regard, Sydney's senior fashion designer Jason Brunsdon (Jayson Brunsdon) wrote his own views, and put forward the trend of local fashion changes.

He said: "for Australian designers, show performance as a brand practice is more important than ever, because we have to pay more attention to our special niche to avoid competition with fast fashion brand Zara and other foreign invaders."

In the Australian Fashion Week 2012/2013 spring summer series, there are many cutting-edge designers and brands.

Next we will select the best ones -- Kaylene Milner, Akira and We Are Handsome, and see their characteristics.

In 2012, young designer Kaylene Milner became the winner of the "fashion future global guidance program". She is the future star of Australian fashion design industry.

This designer's namesake series is inspired by nature, like a vivid organic texture and color forest.

Cowhide and leather clothing were given the wind swept over the open grasslands.

A dress has a soft green leather scarf like a creeping moss.

However, designers succeeded in integrating leather, embroidery, silk and wood print into the whole series, and achieved a good balance between wearability and innovation.

In its new series of promotional activities, Akira blended Oriental prints with large, textured accessories, turning models into colorful gardens, anthropomorphic flowers, marine creatures and birds.

In recent years, the We Are Handsome brand has won a place in the digital print swimsuit with tattoo patterns.

2013 in spring, the series was printed with bursting or palm trees, while high waist cut and retro rose pattern printing were more delicate in swimsuit trend appeal.

Fashion is a seasonal industry.

But unlike the natural world, fashion season keeps pace with time.

Designers usually send spring and summer clothing to the store during the warmer weather, but now we put them in stores in the middle of winter and put winter clothes on shelves in midsummer.

I believe this is a common social situation.

Everything is accelerating.

People should see new things on a regular basis in shortening the time span.

Stores have to constantly provide fresh goods for their customers to attract them to buy.

When it comes to clothes, change is the core of fashion, which is what it can be exciting about.

But the fashion change season is an example of how to put forward new ideas two times a year, which is not enough to keep the industry flourishing.

Sometimes greater structural changes are needed.

Next year, in order to synchronize with the new "season" in the industry, Australia fashion week may be held two months ahead of schedule. This release cycle was put forward by Australian designers.

Now the series needs to be released as early as May, so that designers can have enough time to make clothes, and clothes can enter stores in July and August.

Fashion week's sponsor, IMG fashion, has consulted designers last year.

In short, I think that if we want to become a spring and Summer Exhibition, fashion week needs to be advanced.

Another important thing for Australian Fashion Week is that Australian magazine editors who watch overseas shows will be back in time to participate in our activities. International buyers and media can also arrive here.

If the Paris show ends in early March, it will be the best time for Sydney to play in late 3.

For Australian designers, show performance as a brand practice is more important than ever, because we have to pay more attention to our special niche to avoid competition with Zara and other foreign invaders.

Over the past 5 years, the Internet has made fashion more like an entertainment industry than a business.

Everyone can see what happened in Paris show through live webcast. They can even watch live broadcast from their mobile phones.

This can be attributed to the fact that most designers today are actually distributing the audience outside the media and the show.

The show is almost the brand that sells clothes to stores.

Most of us have sold this season's clothing around the time of fashion week.

However, brand opportunities from fashion week are crucial as sales.

For example, I have a cheap public.

And home products series, so I show my main line series on fashion week for fame.

People saw 1000 dollars in dress, but then they might go into a department store and see a dish with my brand name, which is what show shows.

Besides, the cost of performing shows abroad may be very expensive.

You need your own team, public relations, media and marketing agents. You have to bring all your clothes.

Before I was hit by the financial crisis, I held 4 releases in New York.

We are going to bring the entire clothing series onto the plane because we are afraid of delivery by express.

What if we lose our clothes? We'd better avoid the risk of being stopped by customs.

So we will sweat all day on the plane.

More competition comes from images.

Such a high street brand challenges our designers because their designs are heavy but not cheap.

People are no longer loyal to brands as they used to be.

They shop online, get cheap things and bargain.

The focus is on the mind, which forces designers to focus on their strengths.

You really need to know who you want to spend, what she wants, where she wants to go and how she wears it.

You need to show people how you are different.

For local designers, timely participation in Australian Fashion Week is very important.

But there will be signs of change, as these discussions have already begun within the fashion organizer.