Ningbo Clothing Business Owners Go To Shanghai, Jiangsu To Learn The Classics.

"Seeking truth from Lingshan" is a consistent thread in the novel Journey to the West. Last week, the red bean group, which was not far from Lingshan, Wuxi, came to a group of "learned people". They went through Shanghai, Suzhou, and went deep into the fashion industry of Shanghai Songjiang, Bo Shi Deng group, Hai Lan group and so on. Finally, they came to the red bean group. They are the owners of clothing enterprises from Ningbo. When they are facing the crisis, they come to the developed areas of Shanghai, Jiangsu, these garment industries, and find ways of thinking, finding business opportunities, and solving new models of industrial development.

"Peers are not friends but friends. After this visit, I have an immature idea: Jiangsu, Zhejiang and Shanghai counterparts can do some project cooperation, carry out long-term exchanges, and explore the way out of the economic crisis and expand the development of the clothing industry. " Li Rugang, chairman of the inspection tour and chairman of YOUNGOR fashion group, said. This idea has been supported by Feng Dehu, vice president of the China clothing association, which has been inspecting. "As long as there are needs for cooperation between the two industries, we can all contribute to this."

Perhaps, the concept of "Yangtze River Delta" Clothing industry "Alliance" will be an effective way to achieve inter regional cooperation within the industry and cope with the current situation of depression.

　 Realization

In the crisis, Ningbo enterprises find their way out.

Garment industry is a competitive industry in Ningbo. But since last year, the external demand has been gradually shrinking, and exports have been plagued by low growth channels. The expansion of domestic demand is facing a lack of channels and fierce competition. The garment industry is facing the pressure of internal and external difficulties, and the transformation and upgrading is imminent.

"This year's export situation is a bit sluggish, demand in Europe has fallen sharply, and merchants are very sensitive to prices. Raising prices is very difficult. For our pure export garment enterprises, there is a certain pressure on the operation. We also hope that there will be new breakthroughs in design and fabric to enhance the added value and competitiveness. " Chen Yongjiu, director of the office of Cixi Xiangsheng clothing company, introduces the export situation faced by garment enterprises.

Over the past few years, "Ningbo outfit" has also increased its efforts to expand domestic sales, but most enterprises lack independent sales channels, and there is no effective way to expand domestic demand. Ningbo Wan Li Chun Knitting Co., Ltd. is a well-known sweater enterprise in China. Besides OEM exports, the company has made OEM processing for brands such as YOUNGOR, Ordos and fig, and has established its own brand image shops and stores in many cities in China. However, facing the pressure of shrinking external demand and rising production costs, "Wan Li Chun" still felt the chill. Wu Lianjiang, general manager of the company, told reporters that the labor cost has gone up very badly now. The profit of processing a woolen sweater is getting thinner and thinner. The company hopes to find some new ways and means.

Under heavy pressure, Ningbo garment enterprises have also intensified their efforts in local exchanges and cooperation, and have also taken a good look at the advanced enterprises in the field. Under the organization of Ningbo clothing association, last week, more than 20 enterprises in Ningbo's garment industry came to Shanghai Jiangsu to carry out an inspection tour.

Get

"Learn from others" is full of joy.

During the three day inspection, the Ningbo garment industry delegation inspected the fashion Valley organized by the China Textile Industry Association in Songjiang of Shanghai, the Jiangsu group, the Hai Lan group and the red bean group. The visit also brought Ningbo's garment enterprises to the new pattern of garment industry development, and discovered the new business opportunities of garment industry cooperation.

The China Textile and garment brand pioneer park located in Songjiang, Shanghai (also known as Songjiang fashion Valley) is a garment industry service platform which is organized by the China Textile Industry Association, which combines fabric display, color innovation, fashion design, fashion information service, product testing, brand publishing and training. It sets the best and most professional team of the textile industry association, integrates the front-end resources at home and abroad, and is committed to providing front-end services from fabric to clothing for the garment manufacturers of the Yangtze River Delta. And boerdun group adopts market segmentation strategy. Its four brands, such as boerstone, snow flying, ice cream and KangBo, are all "famous trademarks in China". Box down clothing is also honored as "China's world famous brand products". At the same time, it has also extended its brand to the field of non down garments and has become a leading enterprise in the clothing industry.

Hai Lan group started from fabric and constantly innovating, and the company explored a brand new development mode. Its "Hai Lan Jia" brand has opened more than 2300 stores nationwide through franchisees, and has integrated a large number of suppliers to create the "Gome" of China's clothing industry. On the basis of the original shirt suit, the red bean group's clothing plate has integrated resources to set up the "Wuxi textile material exchange". It is the only fabric trading center in the country, and is committed to becoming the "global textile material pricing center". The textile and garment industry in Shanghai and Jiangsu is different from the management ideas of Ningbo garment enterprises, so that the "pick people" of the garment industry in Ningbo can find business opportunities and learn a whole new way of thinking.

At the first stop of the survey, "Songjiang fashion Valley", Jiang Hairun, the head of the Ningbo children's wear brand "Ai FA Bei", seemed to linger on. The "China fashion fabrics exhibition and release center" in the fashion valley of Songjiang shows the latest textile fabrics of all kinds of fabric enterprises. Jiang Hai run, who is looking for children's new fabrics, has been very interested in these fabrics. After half an hour of communication, Jiang Hairun has preliminarily finalized the 4 NEW fabrics displayed by the center, and is ready for the development of the company's new children's clothing.

"Most of the inspiration for fashion design comes from fabrics. Our company is worried about children's clothing. The fabric of Songjiang fashion Valley is quite novel and accords with our product positioning. There are many fabrics here. I chose 4 first, and I will look for more new fabrics in the future. Jiang Hairun said with great relief.

Red bean group's "Wuxi textile materials exchange" showcase the new fabric provided by more than 300 national fabric enterprises, which let more "learn from" Ningbo enterprises shine. "Our company has many fabrics, and we can also customize fabrics for our company.

Products can also be displayed here. " Fu Hongping, general manager of Ningbo Guangyuan Textile Co., Ltd., who is good at making fabric, visited the fabric exhibition hall of the red bean group, and immediately expressed his desire for cooperation and received a positive response.

Zhou Yanyan, the design director of Ningbo milieu Fashion Co., Ltd., has begun to record some information about the fabric of Zhongyi, and intends to use it as a new source of fabric. Chen Yongjiu, director of Cixi Xiangsheng dress office, said that designers will come directly to buy Fabrics in early June and hope to cooperate with the red bean group. The only fabric exhibition exchange in the country will bring inspiration and opportunity for the transformation and upgrading of Ningbo's garment industry.

If the "Songjiang fashion Valley" and "Wuxi textile fabrics exchange" only bring business opportunities to Ningbo enterprises, the business model of "Hai Lan Jia" integrating the industrial chain and conspiring to develop will bring more inspiration to the inspection group and also arouse the strong interest of many corporate responsible people.

Ningbo's top two outdoor products brands, "Gao Di Di" and "Snow Wolf", are also eager to accelerate their development in the domestic market through brand operation and industrial chain integration. They are very interested in every detail of haelan's home.

Cao Yun, general manager of snow wolf outdoor clothing company, Jiang Hairun, the head of the "Ai FA Bei" children's clothing company, and Lin Zhuchun, general manager of Freya Lim clothing company, have inquired in detail to the Jiangnan group vice president, Jiangnan, about the operation mode of "Hai Lan's home". Cao said later that this time he opened his horizons, widened his train of thought, and found a way to solve the problem of channel operation. In the future, the snow wolf will take Hai Lan's home as the benchmark and optimize the design of sales channels. {page_break}

Seek

Work together to create "Yangtze River Delta garment industry alliance"

Cooperation between enterprises is only an individual exchange, and will not bring a significant impact on the whole industry. Through this investigation, a huge concept of industrial cooperation has been formed within the Ningbo clothing association. This is to build a "Yangtze River Delta garment industry alliance" and establish a communication mechanism to promote cross regional regular exchanges among all garment enterprises. This idea has also been supported by the executive vice president of the China clothing association, Feng Dehu.

"Peers are not enemies, partners, friends. We should strive for the alliance of garment industry with triangular growth triangle, set up communication topics, establish regular cross regional communication mechanism, realize information exchange, product mutual supply, business opportunities sharing, technology cooperation development, experience and ideas learn from each other, build a platform for inter regional cooperation in industry, so as to achieve common development. Li Rugang, chairman of Ningbo clothing association and chairman of YOUNGOR fashion group, described his idea in this way.

The idea of strengthening cooperation and exchanges was also answered by Gao Dekang, chairman of the group and vice president of the red bean group, Zhou Hongjiang. Gao Dekang said he would organize the Jiangsu garment enterprises to visit and exchange in Ningbo, while Zhou Hongjiang indicated that the two sides could explore the exchange mechanism in the field of industrial cooperation, and discuss various cooperation including business opportunities sharing.

The China Textile and garment brand pioneer park, established in Songjiang, Shanghai, has also shown strong interest in building the Yangtze River Delta garment industry alliance. Xie Fangming, deputy general manager of the park, said that the purpose of the park's establishment in Shanghai is to guide the transformation and upgrading of garment enterprises in Jiangsu and Zhejiang provinces with the resources of the textile industry association, which are controlled by the resources of the textile industry association, and to build a "geese square array" of the Yangtze River Delta garment industry with Jiangsu and Zhejiang as the two wings. Feng Dehu, vice president of China clothing association, has shown strong interest in this regard. "As long as there is a need for cooperation between the two industries, the China Apparel Association will give strong support to the matchmaking." Feng Dehu said.

In fact, Jiangsu and Zhejiang have already had a good foundation for industrial cooperation, and there are also close cooperation spaces and needs.

According to Feng Dehu, there are a large number of garment enterprises in Wuxi, Suzhou and Zhejiang in Jiangsu, Hangzhou, Huzhou, Jiaxing and Ningbo. They have a complete industrial chain from fabric to clothing production to sales network, and many brands have emerged. The Yangtze River Delta is still a big market for clothing consumption. The exchanges and cooperation between garment enterprises in Zhejiang and Jiangsu have already begun under the market mechanism, but this cooperation is in a fragmented and spontaneous state, and has not yet been raised to such a level as "intra industry inter regional cooperation" and "coordinated development of industries". In the face of the pressure of transformation and upgrading of garment industry, along with the application of modern information technology in clothing industry, the good cooperation foundation has made the "Yangtze River Delta garment industry alliance" have realistic conditions.

Zhang Xiaofeng, vice president and Secretary General of Ningbo Fashion Association, said that the Ningbo clothing association will strengthen communication with Jiangsu fashion industry, Shanghai fashion Valley and China clothing association, implement some topics and standards of industrial cooperation, and set up work exchange mechanism, so as to enable this kind of investigation and communication to promote information cooperation and business opportunities sharing among enterprises in three places, so as to realize the common promotion of garment industry.