Children'S Wear Market Is Developing Well, Becoming A New Investment Star Nowadays.

As Asia's largest and second of the world's Pregnancy baby show The annual CBME pregnancy baby show and CBME children's wear exhibition are important platforms for domestic and foreign pregnant baby businesses to build corporate image, push new products and seek opportunities for cooperation. In 2012, CBME will kick off in July, and the children's clothes booth, which occupies two pavilions, is particularly noticeable. China's children's wear market prospects, how children's clothing enterprises to make full use of this exhibition marketing to pry their growth and development, has become a topic of concern to the industry.

International brand hits the Chinese market

How big is the children's clothing market in China? According to the 2011-2016 year analysis and investment strategy research of Chinese boys' wear market, the demand for children's clothing in China is now around 2 billion 300 million yuan. Demand is expected to increase by more than 10% a year in the next few years.

Relying on such huge data, in recent years, China's children's clothing industry is also showing blowout development trend. In the past 2011, NIKE, ADIDAS, BabyDior, D&Gbaby, ARMANI Junior and other international brands have opened their own brand franchise stores in major shopping malls of major cities. At the same time, several well-known brands in China have also expanded channels to try to tap the high-end market.

In response to such a complex situation, in March 2012, the CBME sponsor was held in Guangzhou. Children's wear The industrial seminar has invited hundreds of children's elite in China to explore the current situation of children's wear market and the differentiated development mode. As a preheating activity for CBME children's wear exhibition, the seminar helped the brand to have a comprehensive understanding of brand building in the aspects of enterprise strategy, channel management and market promotion, and also created the possibility for domestic children's clothing to enter the high-end market.

Businesses aim at CBME business opportunities

In the high-end children's clothing competition is in full swing, at the same time, the domestic three or four tier cities children's clothing market grab battle is also gradually white hot. At present, the pattern of children's wear market in China is roughly the same as that of domestic and foreign brand children's clothing. Half of the 50% market share of domestic manufacturers, 70% are in the absence of brand, and are distributed in a wide three or four line city. This is an emerging market with rich consumption potential and high-speed development. The major brand stores, combination counters, wholesale and retail polymorphisms coexist, forming a complex market layout of Chinese children's clothing.

In view of the development needs of different brands at different levels, CBME organizers arranged various lectures and training courses at the exhibition site. Invite professional lecturers to guide business expansion, store operation and brand positioning. Shen Yuqing, the founder of CBME brand and the president of CBME society of baby and child industry association, said: "with the increasing competition in children's clothing industry, the mode of operation of enterprises is becoming more diversified. How to choose the most suitable mode for marketing is related to the long-term plan for the establishment of the company's brand. CBME is also ready to help everyone. In addition, CBME exhibition on-site seminars, trade fairs and new product launches and other forms of services have been well received by exhibitors. Lin Weijian, chairman of Guangzhou Li Guo Clothing Co., Ltd., said: "CBME exhibition will continue to participate. Last year's CBME exhibition was more perfect in terms of management, scale and promotion. Our participation in the CBME exhibition even exceeded the effect. Professional fashion show It is far greater than our expectation and has made a great contribution to the market promotion this year. "

Service diversification helps enterprises develop markets

In 2012, the CBME pregnancy baby show and CBME children's Wear Exhibition entered the twelfth year. The exhibition area also reached a breakthrough of 115840 square meters. It is Asia's largest and second of the world's pregnancy and baby show. In addition to all kinds of exhibition areas, this year's exhibition also set up three highlights, including cartoon licensing area, toy spanformation and upgrading area, organic food area. On July 18th -20, it is expected that there will be 1900 exhibitors and 90 thousand domestic and international spectators gathered in Shanghai.

The huge scale of exhibition also brings rich business opportunities to children's clothing enterprises. Many famous children's wear brands, such as Barbara, red, yellow, blue, piglet, pencil club, Chipisheaumeiu and Babu have been identified. It is expected that there will be 200 children's wear enterprises and 310 children's wear brands. The organizers are fully considering the business. Apart from inviting professional buyers from various cities in the country to visit, they also actively throw olive branches to overseas audiences, hoping that they will help enterprises to build a higher level in the field of overseas trade.

On July 18th -20, the CBME exhibition will present a colorful nugget feast for all the people in the industry.