The Euro Crisis Continues To Ferment, Foreign Trade Shoe Enterprises Are Not Good.

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Has become the focus of attention of the major media, and foreign trade oriented enterprises have seen a decline in export volume, especially the footwear industry.

Continuous fermentation of the euro crisis, China's foreign trade export enterprises complain incessantly.

In particular, Wenzhou based foreign trade shoe enterprises.

In May 23rd, the middle price of the euro to the RMB exchange rate was 7.9980, that is, 1 euros could be exchanged for 7.998 yuan, a new low since June 2002, and for the first time in 10 years, it fell below the "8" mark.

As a gathering place for domestic brand shoe enterprises, Wenzhou is facing a serious crisis due to the impact of the euro.

According to statistics of Wenzhou export footwear inspection and regulation in 2012, from January to April this year,

The number of exports, the value of goods and the number of enterprises were 188 million pairs, 990 million US dollars and 950 enterprises respectively, down 18.9%, 13.5% and 5.26% respectively, but the average export price of footwear exports increased to 5.27 US dollars, an increase of 4.7%.

From the data point of view, the footwear export of Wenzhou in April of this year showed three characteristics: the lower price of cloth shoes increased slightly, the number of scale enterprises reduced by 20%, and the number of Wenzhou footwear exported to three major trading countries or regions decreased to varying degrees.

The trend of footwear exports in Wenzhou has always been the focus of media attention. According to the director of Wenzhou inspection and Quarantine Bureau, the number of exports increased significantly in the first 8 months of 2011, and reached the peak of export from June to August. The number of exports began to grow negatively in September, and the downturn continued until January this year.

This phenomenon is related to further ferment of euro zone crisis and increased trade risk.

"The continued depreciation of the euro and the adverse economic climate will adversely affect the export. Enterprises are going to take advantage of the emerging markets outside Europe and the United States to reduce the impact of the decline in orders."

A large shoe manufacturer in Wenzhou said.

Xie Rongfang, executive chairman of the shoe leather industry association, said: "the overall economic situation of footwear exports in Wenzhou this year is not optimistic. At present, shoe companies are in the stage of reshuffling, and the shoe leather industry needs to be actively pformed so that we can tide over the difficulties together."

There are more foreign trade enterprises in Wenzhou, and AOKANG and Kangnai are well-known brands both at home and abroad. The impact of the euro has also affected the famous brands, especially the small and medium-sized shoe companies.

Faced with the severe situation of the whole export situation, many shoemaking factories take the initiative to raise wages with the workers, but it is not a blow to the depreciation of the euro, as well as the rising prices of raw materials and the unstable economic situation.

Jinjiang is also a domestic shoe production base. Facing the sudden attack of the Export Bureau, many dealers complain that the days are bad and sales are shrinking.

Some enterprises have orders but can not recruit people, and some enterprises have a sharp reduction in orders.

According to the survey, most small and medium enterprises belong to the OEM processing enterprises. The technology is relatively backward, and the market competitiveness is weak. Most enterprises are unable to finish the original orders, and now the orders have been greatly reduced. Some enterprises even are facing a shutdown because they do not have enough orders.

However, under the current economic situation, shoe manufacturers should exploit the market with high quality products.

It is reported that many visionary foreign trade shoe and clothing enterprises have been preparing for the rainy day in hardware and software, making use of the current opportunity to carry out equipment pformation and upgrading, so as to reduce costs and improve production capacity and product quality.

Therefore, under the current melody of the depreciation of the euro, shoe companies need to take the opportunity to develop new markets from their own businesses.

Small and micro enterprises should seize market opportunities and further expand their brands. Large enterprises need to continue to consolidate their brands and expand export markets.