Graduation Shirts Became The New Favorite Of Businesses, With Sales Of Around One Million.

With the advent of the graduation season, the various businesses have been using all kinds of means to cater for their graduation needs, and the "graduation economy" has also led to the development of many neighboring industries.

Recently, there are more and more monads for group buying custom tailored shirts.

On the other hand, it took a few hours to customize the product, which not only brought the business to over $1 million monthly sales, but also made them consider making the graduation brand into the Taobao mall.

"As long as you have clear and appropriate pictures, whether you are living or art, we can print on T-shirts, and we can make all kinds of effects."

A salesman selling a blouse told reporters that the designer would put the photos in the right place and make corresponding editing and layout according to the needs of customers.

Reporters learned that many of the recent

The buyers are class collectives. They will find their businesses with graduation collectives or degree photographs. They want to add some words or patterns on T-shirts, and some will take independent personal photos, so that businesses can integrate and arrange to make the desired results.

"The printing of this graduation shirt is very simple. It mainly highlights the color and the main map, and puts it in the right place to meet the customer's request."

The businessman told reporters that it would take up to 8 hours to make a graduation shirt.

With a shipment of 200 pieces, if the business scale reaches more than 10 people, there will be no problem in producing 2000 or so personalized graduation shirts a day.

Monthly sales of millions or so considering brand creation

"95% of our customers come from graduate groups, often do hundreds of people's list, sometimes 1 graduating classes do well, it will bring 6, 7 class list."

Mr. Yan, a professional businessman in charge of graduation dress, said that because of the recent hot market, they had not answered the following 20 business orders.

"Our shop used to mainly sell men's clothing, and the graduation shirts had obvious peak season, so we only made graduation shirts in summer 5 and June.

However, this market is large and sales are high. Next step is to consider the graduation shirt as an independent brand to enter Taobao mall.

Mr Yan said that in the past month, they had sales of around 1 million yuan, two times the same period last year.

From mid April to now, 2-3 and 1 sweaters have been made in half a month.

The company is expanding and its employees are more than 1 times that of last year. Even so, many people still have to work overtime to work until 1 o'clock in the morning.

"If we can successfully enter Taobao mall next year, the customer list will be two times that of this year. In the peak season, we hope to achieve sales of 3 million -500 million."

Mr. Yan said that the reason why the company made such a decision is also because it saw the great potential of the graduates market.

The market is still developing. Creativity and ideas are favored by students.

Reporters search Taobao store found that there are only about 134 shops selling graduation shirts, and most of them haven't matured yet. Compared to Taobao's huge network apparel market, the sales market of graduation shirts only occupy a small part of the market share.

Now, because of the selling season of graduation shirts, good sellers can reach tens of thousands of online pactions through the network platform every month.

Many sellers will conduct offline pactions through direct pfer.

The price of the sweater is kept in the range of more than ten yuan to 50 yuan, compared with last year's graduation shirt, the price fluctuates little this year.

"Although raw materials are cheaper this year, labor costs are rising, so prices are not changing much more than last year."

A seller said.

"Our class is considering group buying graduation shirts, printing each person's appearance on T-shirt with one hand.

It is personalized and practical, and it is cheaper, which is in line with our students' psychological price. "

A graduating class leader said that the graduation shirt has not only the value of the memorial, but also the creativity and ideas of every member in the class.