The Future Development Trend Of China'S Clothing Brand: To Be A Brand That Consumers Can Afford To Buy.

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In the army, like Jordan's men's wear, the brand promotion strategy and the two pioneering brand are very few, and who will act first and who will benefit from it.

Do real estate, play IPO...

As we all know, in the past few years, the clothing market has many temptations, because all kinds of investment "money come very fast", which makes the main business owner, Shen Yingqin, chairman and general manager of Zhejiang Joe Dayton apparel Limited by Share Ltd appear somewhat "lonely".

Shen Yingqin, who has been in the garment industry for 16 years, officially launched a new starting point of brand domestic strategy in May 27th.

He kept silent for 16 years, guarding this "loneliness", concentrating on "Jordan" and making efforts again in the clothing sector.

Sun Ruizhe, vice-chairman of the China Textile Industry Federation, regrets that "the old friend of industry" and one of the pioneers of Chinese men's wear is launching the two pioneering work of the brand, leading the brand development of the industry with new positioning, new thinking and new mode.

Regarding the brand new positioning, Sun Ruizhe stressed that the China Textile Industry Federation issued the "construction of textile power program 2011~2020", clearly pointed out that by 2020, the four major strategies of building the textile industry "strong science and technology", "brand power", "sustainable development power" and "talent power".

Focusing on these major strategies, China's textile and garment industry is trying to build a brand new social image and value orientation on the basis of the three traditional positioning of consolidating the pillar industries of the national economy, the important livelihood industries and the obvious competitive advantages of the international competitive industries, namely, the important part of the strategic emerging industries and the important driving force of the fashion industry.

This is also the proper meaning of the pformation of China's textile industry from a big country to a powerful country. An excellent enterprise and excellent brand should integrate itself into the torrents of pformation from big country to powerful country. It is the responsibility of national development, industry pformation and upgrading, and people's happiness and health. This should be a new orientation for Jordan's brand development.

And the understanding of new thinking, he said, from the enterprise level brand building, for the future development, Jordan group should further promote the brand management concept, enhance product quality, strengthen original design and technological innovation, improve the rapid response ability of information and customer service, and implement the corporate social responsibility construction. This is the substantial content of brand building. Jordan group should become the pioneer of brand building and the practitioner of brand supply chain management. This new development thinking makes the industry, partners and consumers and brand followers expect more from Jordan group.

In addition, Sun Ruizhe stressed that the past achievements are gratifying. It is particularly important to establish a new development model in the new era. Whether Jordan can establish the organic link between enterprises and capital markets, whether they can achieve vertical cooperation in the horizontal cooperation of production, learning and research, and the value chain of production, supply and marketing, achieve the win-win of brand value chain through integrated innovation, whether it can establish a win-win mode with the commercial circulation link, and whether it can go hand in hand with the offline industry simultaneously, all put forward new requirements for Jordan. These explorations will also provide useful reference for the brand building of the industry.

Sun Ruizhe stressed in particular that "to be a brand that consumers can afford and willing to spend" should be.

The future trend of China's clothing brand.

Zheng Chenai, chairman of the Wenzhou Olympic dress Co., Ltd. and the president of Wenzhou clothing trade association, deeply agree with this. Zheng Chenai said that Wenzhou has the world's first-class clothing manufacturing technology and equipment, which will support the Wenzhou men's clothing industry to promote the core competitiveness of the regional industrial clusters and promote the regional brand image on the basis of actively promoting the high-end customization and high-end manufacturing.

On behalf of the Wenzhou clothing trade association and vice president Sun Ruizhe, Zheng Chenai agreed to advocate Wenzhou fashion enterprises to establish a fashion Convention on brand consumption positioning together.

Zhao Weiguo, the famous fashion designer and director of fashion design department, School of fashion, Zhejiang Sci-Tech University, said that Chinese clothing is different from foreign clothing. In the first 30 years of the Chinese clothing brand venture, opportunism is very important. It is "Jianghu" that has made the rapid development of clothing brand. That is the age of killing the old master with a confused fist. Pragmatism will play a key role in the future development of the brand. How to make a reasonable pricing of the brand, how to develop products for the needs of Chinese consumers, and how to work hard on the brand culture are particularly important.

As Shen Yingqin said, after 16 years of entrepreneurial road, Jordan decided to

It is also a difficult decision for us to make an image.

For enterprises, persistence will become a habit.

He said: "Apple insists on innovation and achievement of hegemony, and Armani sticks to its design and achieves excellence."

In the 16 year, Jordan, the elder of the clothing industry in Wenzhou, has been sticking to his beliefs and making industry, making fine products and making brands.

In the last two years of the "cold market", Joe Jordan has repeatedly invested heavily in technological pformation, internal management and brand upgrading to show its determination again.

He said that in May 27th, Jordan's men's wear show was officially opened. On the 28 day, the flagship store of Wenzhou city square next door invested heavily in the opening of Jordan flagship store. He hoped to open up a new shopping experience that consumers can feel.

In Shen Yingqin's eyes, the strategic upgrading of joton brand depends on the determination of the general direction of "upgrading the clothing industry, implementing the brand upgrading and promoting the listing of joint-stock companies".

The brand positioning of "respect yourself and care for your family" is reshaped.

This includes the brand new definition and design of brand image, the diversification and stylized positioning of product mix, and the insistence on the idea that "brand businesses are products and quality services".

Shen Yingqin made a detailed layout for Jordan's future planning. All the brand designers and craftsmen came from Italy. As Jordan's chief designer, chief craftsman, Italy designer Anthony (Antonio) and craftsman Frank (Franco) had the same idea with Shen Ying Qin. They expected to see every product as a work of art.

In fact, from the early days of the company's establishment, Jordan had spared no effort in investing in products and spent a lot of money on the purchase of world-class suit making equipment.

Over the past two years, we have invested nearly 100 million yuan in continuous technological pformation, fine process flow, and improved production lines.

In the men's army of Wenzhou, like Jordan's men's wear, the brand promotion strategy and the two pioneering brand are very few, and who will act first and who will benefit from it.