Seeking Excellent Agents Will Always Be The Target Of Clothing Brand.

As a brand supplier, there are many ways to make money, and marketing is the top priority.

Therefore, in the circle of clothing brand, there is also a "truth" known as "terminal is the wealth of a brand".

Besides the brand itself, the key to the terminal is the dealer of the brand.

Against this background, the China Apparel Association will hold a joint conference on the distribution of retailers of Chinese clothing brands in October 19th, which has its special significance.

The meeting will be based on the needs of distributors and garment enterprises, to solve problems for them, to promote mutual communication and understanding between distributors and garment enterprises, and to build bridges for their business dealings.

Excellent agents, brands always pursue the object of those world-famous clothing capital, the development of its clothing industry not only relies on its leading design concept, perfect technology, but also relies mainly on the mature marketing mode, thus accomplishing a number of famous international clothing brand.

Some famous brands have chosen the direct marketing method of manufacturers. This way does not require the intervention of intermediate operators. The manufacturers can directly control the sales terminals, so that the terminal can execute the business policies of the manufacturers well, reduce the conflict between the terminal and the manufacturers, and greatly improve the operation efficiency of the enterprises.

However, this way also requires more funds invested by enterprises, which requires higher capital capability of enterprises. If management can not keep up, it is likely to cause great waste of manpower and material resources, thus affecting the overall production of enterprises.

Therefore, more clothing enterprises choose the way of agent and affiliate which need to be completed by intermediate operators.

And this kind of marketing put forward higher demand to the dealer.

Each brand has different requirements for its distributors because of its brand concept, design process and so on.

But generally speaking, it is inseparable from the words "experience" and "ability".

Ye Xiandong, the representative of "red, yellow and blue" children's wear brand, said that their marketing methods are mainly looking for agents.

Generally speaking, cooperation depends on whether the agent understands the brand and whether he has a certain operational experience. At the same time, he needs to have some economic ability to ensure that he can continue to do so.

Hu Haidong, the brand representative of "rabbit logo", said that if agents want to have strong strength, it is best to have experience of successful operation of brands in clothing, and at the same time, they need to operate well.

In addition, his consciousness and way of thinking should keep pace with the international trend and the pace of enterprise development.

The status quo of domestic distributors: the total volume and quality need to be improved. What is the level of China's clothing brand dealers? I'm afraid the brand suppliers will have the most say.

The uneven level of dealers' quality also makes the brand enterprises "love and hate" for them, which is inseparable and lack of communication and mutual understanding.

Hu Haidong, the brand representative of "rabbit logo", said that excellent dealers were brought out by some excellent brands, and their qualities were very high.

However, most of China's distributors are still at a low level. They are in a weak position compared with the company's headquarters, but this group of people is also very important for the company to make people "love and hate".

Companies can not do without them, they need to rely on them to promote the brand and sell well, but once they deviate from the company, the company will be particularly difficult to do.

Therefore, Hu Haidong summed up the characteristics of "total volume and weak quality" for the current Chinese clothing brand dealers.

Xiao Zhong, the representative of the "men's clothing brand", thinks that the dealer level is uneven. The distributors in the South and the South have strong brand operation ability and high quality. The distributors in the West and the north are relatively weak in developing the market.

In the past, the company's policy toward agents was "giving," but there are too many human factors. Some dealers only want to earn money, ignore the company's publicity and promotion plan completely, do not understand the brand connotation, and can not cooperate with them at all.

Therefore, for the brand, for dealers, this special group must not "look at the quantity, regardless of the quality."

In view of the current situation of clothing brand dealers, it is not advisable to expand dealer teams blindly.