Experts From The Chinese Convention And Exhibition Industry Conference Discuss The Prospects Of Mice Development.

As the first important event of the first China (Beijing) International Trade Fair for services and exhibitions, the China Convention and exhibition industry development conference was held in May 28th at the National Convention Center. Exhibition Industry development status and prospects. After the meeting, many participants were rewarded.

Shen Baochang, vice chairman of Beijing CPPCC and Mr. Qiu Hong, Assistant Minister of Commerce of People's Republic of China, delivered speeches respectively. From the perspective of Beijing and the whole country, they talked about the important role of MICE industry in urban economic development and the adjustment of national economic structure. As the capital city of the world city, Beijing is developing the exhibition industry energetically and has made remarkable achievements. At the Beijing trade fair, a number of activities of the exhibition trading group have become a highlight of Beijing trade fair. In December 2011, the Ministry of Commerce put forward the "12th Five-Year" guidance for promoting the development of MICE industry. According to this guidance, the Ministry of Commerce carried out the planning and layout of mice in the whole country.

Ren Xingzhou, director of the development research center of the State Council, elaborated on the background of the development of China's Convention and exhibition economy and the correlation between the development of the exhibition industry during the "12th Five-Year" period, and pointed out that under the background of the rapid development of the real economy, China's exhibition industry as an important part of the service industry has played a very important role in adjusting the economic structure, expanding domestic consumption, overcoming the financial crisis and improving the people's life. It is understood that Ren Xing Zhou is the first expert to put forward the concept of exhibition economy in China. With her experience in the development of China's Convention and exhibition industry in the new century (12.65, -0.40, -3.07%) for ten years, she points out that China's MICE industry will achieve good results in healthy and rapid development.

Dong Jun, mayor of Xi'an from the important exhibition city in Northwest China, introduced the achievements made by Xi'an in recent years in developing the exhibition industry with the theme of "spreading the world to Xi'an". At present, there are a number of important exhibition projects in Xi'an, such as Eurasian forum, Western fair and cultural Industry Fair. During the "12th Five-Year" period, with the development of the economic zone in Tianshui, the role of the exhibition industry in the economy has become increasingly evident. The historic city of Xi'an is also sparkling with the development of modern exhibition industry.

Chen Xianjin, chairman of the International Exhibition Industry Association, who was first held by the Chinese people, made a keynote speech at the conference entitled "from exhibition power to exhibition power". In his speech, he pointed out that at present, China's exhibition industry occupies a leading position in the exhibition area, the number of exhibition halls and the membership of the International Exhibition Industry Association. However, the exhibition industry in China is still a big phenomenon. It is mainly manifested in the extensive management of the brand exhibition, the large number of influential exhibitions and the low level of marketization of the exhibition.

CEO grad from Germany Cologne International Exhibition Co., Ltd. Bosson and Yezen, assistant president of the Hongkong TDC, respectively introduced the experience of the development of the German Convention and exhibition industry and the development of Hongkong's MICE industry. From their speeches, we can see that the exhibition industry in Germany plays an important role in the German economy. The economic income of German exhibition economy can generate 12 billion euros per year, and the corresponding income from other sectors of the economy will reach 1:8.4. The exhibition industry in Hongkong has played an important role in promoting the service trade in Hongkong. A number of exhibitions, including film and television shows and art exhibitions, are becoming new stars in Hongkong's exhibition industry.

The final keynote speech was Wang Zhiping, the Secretary General of the Canton Fair from China's first exhibition. He brought the keynote speech entitled "transformation and innovation drive the intensive development of MICE industry". At the meeting, they introduced their successful operation experience. The Canton Fair's role in boosting Guangzhou's economy has reached 1:13.6. The Canton Fair is in the advanced ranks of the world in terms of exhibition area, exhibition area and revenue of exhibition companies. As the earliest exhibition held by the Chinese government, the Canton Fair has also been actively carrying out market-oriented operation reform and achieved remarkable results.

After keynote speeches and keynote speeches, the conference also set up guest interaction sessions. Chen Xianjin, President of the International Exhibition Association, Liu Haiying, general manager of the National Convention Center, Wu Chenglin, President of Shanghai Exhibition Industry Association, and Ruijie, the chief representative from India Industrial Federation in China, will play an important role in trade in the exhibition industry. In addition, a lively interactive discussion was held on the stage and the atmosphere was very warm.