10 Billion Output Value Of Chaozhou Craft Shoes: Big Industry Coming Out Of History

Where there are people, there are rivers and lakes. Wherever there are crowds, people wear shoes.

In today's world, the footwear industry's main consumer market, Americans wear shoes to be stable, Japanese shoes exquisite, Korean shoes need pure color, Middle East shoes wear gaudy, Europeans wear shoes comfort, Asian shoes wear fashion.

Do you have a shoe that caters to the majority of people's shoes? Chinese Jews call the Chaozhou people skillfully incorporate the traditional crafts such as Chao embroidery into the design of shoes. At the beginning, most of the shoes are still hand-made, so that the Chaozhou craft shoes not only have a fashionable appearance, but also have varied styles, and many people like to collect works of art, which have been detached from the meaning of a pair of shoes.

In terms of commercial value, the core competitiveness of Chaozhou craft shoes is "craft" rather than shoe itself.

Chaozhou's craft shoes have been in the history of thousands of years, and their scale production has started since the 50s of last century. The real industrialization is after the reform and opening up.

Up to now, the industrial footwear industry with the characteristics of Chaozhou urban area, economic development zone, Xiangqiao district and Dongfeng town of Chaoan county has been quite large, and has formed an industrial chain from raw materials, product development to production and sales, from mechanical equipment, matching molds to downstream inspection and packaging, and customs declaration. The cluster effect is obvious.

Nowadays, Chaozhou's craft shoes have been pformed from small workshop butterfly into large industry, and Chaozhou has become one of the most competitive regions of domestic and foreign craft shoes.

Not only that, Chaozhou's craft shoes integrate into the traditional embroidery techniques such as Chaoshan traditional embroidery and bead embroidery, and thus have strong local characteristics.

At the same time, Chaozhou people who are good at doing business have developed the craft and fashion footwear products combining Chinese and Western cultural elements. They are unique in the craft shoes market at home and abroad.

On one occasion, in Guangdong brand name products (craft shoes) rating, Chaozhou enterprises monopolize 60%.

It can be seen that the production of Chaozhou's craft shoes can not be ignored in the whole province or even the whole country.

But today, Chaozhou's craft shoes industry, which is characterized by "low quality, low quality and low price", has also encountered new development bottlenecks.

Where does Chaozhou's craft shoe industry go from? Can it become a world famous "Chinese shoe" in a big shoe industry?

10 billion output value: big industry coming out of history

In fact, in the production history of Chaozhou's craft shoes for over 50 years, it has brought Chinese culture to the more than 100 countries and regions, including the United States, the European Union, Russia, Japan, Korea, the Middle East, South America, etc., and has created its own market share both at home and abroad. At the same time, it has also made an immortal contribution to the dissemination of Chaoshan culture and Chinese culture.

Like Chaozhou's Seiko ceramics, clever carving and fine embroidery, craft shoes have become one of the proudest crafts of Chaozhou people.

Tradition and Innovation: embroidering history into shoes

The essence of Chaozhou craft shoes is Chaoxiu, and Chaoxiu is a typical representative of Chaozhou culture for more than two thousand years.

Chao embroidery began in the Tang and Song Dynasties and flourished in the Ming and Qing Dynasties. It was called "the four famous embroidery of China" with Shu embroidery, Su embroidery and Xiang embroidery.

Chaozhou embroidery is colorful, full of composition, with many needles, gold and silver thread, high floor decoration and strong decoration.

Generally speaking, Chao embroidery is mainly used for solemn land, such as temple club or happy occasion, such as marriage.

In the old days, when the Chaozhou women reached the age of eleven and two, they began to prefabricate their wedding dresses.

Therefore, Chaoshan women are good at embroidery.

Nowadays, in some remote towns in Chaoshan area, or in the alley of the old urban areas, there are still women who can always see some women sitting around, putting a table around them, pouring a pot of kungfu tea, and doing some household chores on their mouths, while fingers are walking flexibly along the needles.

It is these women who became the new force in the development of Chaozhou's craft shoes in the future.

Craft shoes, full name craft decoration shoes.

It is based on the basic structure and bottom material of injection molding, cold sticky shoes, with cotton, linen, silk, cashmere, chemical fiber fabrics, natural or synthetic leather, plastic and other materials as fabrics. It adopts multi embroidery technology, such as embroidery, hand embroidery, machine embroidery, cross stitch, color binding, braiding, mosaic, color printing and other decorative techniques, with lace, beads, Luo Luo, shells and metal decorations, so that it has the distinctive features of decorative surface modeling, diversified colors and patterns, outstanding national style, and novel decoration technology.

Footwear suitable for parties, performances, offices and leisure activities, walks and other activities.