Export Weakness And Export Promotion To Domestic Market

In recent years, the wallpaper market in Japan, Korea, Europe and the United States is close to saturation.

The influence of western major economic powers

China's exports continued.

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Compared with this, the Chinese market has been more and more prosperous instead of being shocked. It can be seen as a "global view and a good scenery."

Brand building is the foundation

Brand building is the foundation of marketing. No matter what stage the enterprise is developing, brand building can not be ignored.

Brand system is not an appendage after entering the mature period, but a catalyst for enterprises to quickly import the market and boost sales.

Under the mature brand system, products are more easily accepted by consumers.

Wallpaper and other household products have entered the stage of brand winning. It is obvious to all that the purchase behavior of consumers at the terminal has become more and more inclined to brand names.

At present, many wallpaper enterprises, especially small and medium-sized enterprises, focus on the development of product categories and styles, ignoring brand building and increasing the difficulty of developing the market.

Therefore, to build a mature and perfect brand system and rapidly enhance brand awareness and reputation is one of the marketing tasks that must be done by export to domestic enterprises.

Only in this way can enterprises be based on the market and seize more market share.

Otherwise, investment is not easy, and based on the market is more difficult.

Channel construction is the key

Of course, the construction of brand system is only one of the marketing tasks faced by export to domestic enterprises. To make the brand enter the market and sell products to consumers, these enterprises are faced with a more complex system work - channel construction.

Channel construction is the most critical and complex part of enterprises in developing the domestic market.

Because only by establishing a channel system can we really operate the domestic market.

However, the construction of domestic marketing channels is often faced with two difficult problems: without understanding the channel mode and terminal format of the industry, the marketing channel resources of enterprises are limited.

When exporting to domestic enterprises, the market environment that faces the domestic market has changed fundamentally.

In the foreign trade system, enterprises only face customers, and the establishment of marketing organization framework is based on ensuring that products meet the requirements of customers.

However, in the domestic market, enterprises should face the complex market competition situation and all kinds of consumer demand, the organizational structure of the domestic marketing system is much more complicated than the foreign trade system.

Therefore, in the framework of their own marketing organizations, these enterprises must be reorganized in a timely manner.

To quickly open the market, products must first get the strong support from distributors.

Channel business is a group that must be faced by export to domestic enterprises.

How to invest successfully in the strange market is an urgent need for enterprises to solve.

The exhibition is the main platform for business investment.

Professional exhibition to lock Investment Promotion Bureau

If the enterprises have the backing of regional brands and media publicity, they can start looking for powerful franchisees and agents in the whole country.

At this time, it is very necessary to attend the exhibition, because enterprises can reach zero distance with dealers at the exhibition and achieve deeper communication. This is the best time to invite investment.

At present, there are many home furnishing exhibitions in China. Enterprises should selectively participate in some large-scale professional exhibitions held by powerful companies.

In addition, at present, there are some professional teams in China specially planning business for enterprises. Such investment teams often have huge information resources and professional customers. It is necessary for them to save investment and save labor, and they can pay the rewards according to the effect of investment.

In short, the export to domestic enterprises should have their own marketing ideas in the face of complex domestic market, and in the early stage, seek the help of professional domestic teams as far as possible with the help of external forces.

By doing so, enterprises will be able to open up a new world in the domestic market.