Western Bright East Carpet Brings New Development

China

Zhang Yufen, President of the association, said, "the impact of international financial market shocks has led to a reduction in export of carpets. On the contrary, the demand for domestic market has increased year by year, with an average annual growth rate of over 20%.

The domestic market of carpet industry will blossom in full bloom and usher in the industry.

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The domestic economy is in a period of pformation, with real estate continuing to slump and volume decreasing, but the development of tourism is looking up.

Nowadays, consumers are pursuing the improvement of the quality of life. Tourism has become an outdoor project that many families are keen on. The number of star hotels in various tourist attractions has increased, and the development of the carpet industry has been flourishing.

Export enterprises to sell domestic market can aim at the market demand of emerging Turisthotellet.

Market pulsation, looking for breakthrough in enterprise pformation.

In recent years, "

"Gradually become the mainstream force of consumer groups. In housing decoration, they advocate a new concept of" heavy soft clothing, light hard clothing ".

Higher prices and higher costs of design and decoration.

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"Choose to put the economic application of soft loading in the first place, as the highlight of housing decoration.

The carpet has many styles and colors, and has very strong decorative effect, which is very much in line with young people's pursuit of fashion and warm home appeal.

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"Home attitude", which is praised by green environment and "healthy life", is woven from wool or fiber. It is safe, natural and environmental friendly, which is more consistent with the spiritual demands of "post-80s".

Domestic enterprises should aim at the huge consumer group of "80 generation", carry out product planning and subdivision, and research and produce production to meet their consumption psychology.

At the same time, effective marketing strategy is implemented and product promotion is carried out.

With the healthy and orderly development of carpet industry, carpet, once regarded by consumers as "high-end luxury goods", has begun to take the "civilian" route, and inexpensive and cheap carpet has gradually entered the homes of ordinary people.

In the United States, household carpet market accounts for 53% of the total carpet market.

In China, carpet consumption has just awakened and market demand has steadily increased.

According to statistics, the domestic paving market increased to 4 billion yuan in 2010, and China's carpet market increased at an annual rate of 20%.

In Beijing, Shanghai, Guangzhou, Shenzhen and other domestic first tier cities, newly renovated rooms and two renovated rooms, many consumers also choose carpet for paving materials, the popularity rate has reached 35%.

In the next 10 years, there will be unprecedented business opportunities in the household carpet market, and the domestic economic development is steady and the export market continues to slump, which has made an excellent opportunity for domestic sales.

Faced with opportunities and challenges, blanket enterprises need to concentrate on grasping business opportunities, brand and channel construction first, and grasp product development and production.

According to the insiders, the domestic sale of carpets will undoubtedly enter the market.

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