The Era Of College Entrance Examination For Footwear Industry Is Coming.

If we have to find a word to describe this year's shoemaking industry, then it will be more appropriate to use the word "war repeatedly" to describe it.

If present student

Compared to the shoemaking industry, it can be said that

The most tense moment has arrived.

Have to sigh, if the shoe industry is aggressive in the economic situation, or no brand, no innovation, then shoe enterprises are really dangerous.

Therefore,

It is imperative that...

After more than thirty years of extensive and rapid development, China's footwear industry has accumulated a lot of contradictions, and now it has entered the industrial pformation period.

The export oriented footwear industry, facing the shrinking of the international market, coupled with the downward pressure from foreign anti-dumping measures and other trade protectionism, and a large number of small and medium-sized enterprises are facing closure.

The survey showed that a few years ago, due to rising labor costs, raw materials and exchange rate fluctuations, many shoe manufacturers moved to Southeast Asia.

With the full start of the China ASEAN Free Trade Area, the footwear industry in Vietnam, India and Pakistan has developed rapidly.

According to statistics from relevant departments, the output value of Vietnamese sports shoes increased by 20.2% over the same period this year, and the output value of leather shoes enterprises above designated size increased by 23.4% over the same period last year, which poses a great potential threat to China's footwear industry.

The rapid development of foreign footwear industry has caused serious impact on the Chinese shoe industry.

On the occasion of the crisis, the pformation plan for shoe enterprises has also been put on the agenda.

In the face of complex and severe market environment, many enterprises achieve the pformation of enterprises by expanding domestic sales, creating brands and increasing R & D investment.

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In recent years, a well-known foundry enterprise in Huizhou, like the impact of the international financial crisis in 2008, and many processing enterprises, has greatly affected the company's orders.

The company's responsible person said that faced with the severe international financial crisis, enterprises must undergo pformation and upgrading in order to survive and develop.

In the process of pformation, Yongchang company has invested in R & D funds, introduced hi-tech talents, and started its own brand by using the accumulated experience of many years.

In addition to creating brand, the company also actively explore the domestic market, the proportion of domestic sales of enterprise products has reached more than 90%.

Apart from creating brands, the local government's multi exhibition fair is also the only way for shoe companies to pform.

It is understood that the Huizhou customs and small and medium-sized enterprise bureaus and other departments have done a good job in formulating supporting policies and measures and strengthening market supervision, and comprehensively using financial, environmental protection, credit and other policies, as well as technical standards and barriers to entry, to guide the pformation and upgrading of such enterprises.

As many small and medium enterprises belong to the processing enterprises, due to the impact of the international economic situation such as European debt, orders in traditional European and American markets have been reduced, and how to expand domestic demand and develop new markets has become the key to the survival and development of enterprises.

In view of the financing difficulties faced by small and medium-sized enterprises, the municipal SME Bureau said that Huizhou SME financing service platform system was opened last year, and now there are more than 1000 enterprises in the platform.

Next, the SME Bureau will also work to promote cooperation between the government, banks and enterprises to help small and medium-sized shoe and clothing enterprises solve the problem of financial pressure.

In order to speed up the pformation and upgrading of processing trade, promote the development of bonded logistics in the area, improve its work efficiency, classify customs clearance reform, protect intellectual property rights and improve the margin system, the customs will focus on supporting and serving small and medium enterprises in the area to deal with crisis, pformation and upgrading.

Faced with the problem of capital turnover in processing trade enterprises, the Huizhou customs has formulated and adjusted the risk margin system for small and medium enterprises, and adopted positive measures to endorse the guarantee and government guarantees of non-financial institutions, and screened enterprises with high quality, high technology and promising prospects, and appropriately adjusted the scope of risk guarantee for processing trade enterprises.

As for pformation, experts also have certain opinions. Wang Xingbang, Professor of economics and Management Department of Huizhou University, believes that small and micro enterprises have advantages and disadvantages in pformation and upgrading compared with large ones.

The advantage lies in the fact that small and medium-sized enterprises are "turning small and good", such as pforming from resource and energy consuming enterprises to low carbon enterprises, which is relatively easy to adjust. The disadvantage is that small and micro enterprises are often inferior to large enterprises in terms of R & D capability and staff quality, so they will have some difficulties in pformation, especially in scientific research.