The Threshold Of Clothing Industry Is Relatively Low, Mixed Up Into A Shares IPO Is Not The Reason.

　　 Lining The night before yesterday issued a performance warning notice, expected in the first half of this year and annual profits fell sharply. Its competitor Anta also had double-digit decline in the fourth quarter of 2012.

One side Sporting goods industry At the bottom of the valley, enterprises issued a profit warning, and the number of orders showed a downward trend. On the other hand, many garment enterprises were actively queuing up for IPO. Although garment enterprises IPO has been repeatedly denied since last year, it has not affected the enthusiasm of garment enterprises to seize capital markets.

The sporting goods industry is still at the bottom. Lining issued the performance warning notice on the eve of the day before yesterday. The company's annual orders have recorded a decline in the number of high units. It is expected that profits in the first half of this year and the whole year will fall sharply. The rival Anta also made the same sound and was verified in its May order meeting. Anta has a double-digit decline in the fourth quarter of 2012, and the annual total volume of orders will be reduced by a high percentage per unit. Yesterday, Lining fell 8.056%, while Anta fell 3.328%.

According to Lining's latest announcement, orders for the fourth quarter of this year will be completed, and orders will be recorded in a double-digit declines. The orders for footwear products will be recorded in double digit declines, and their average retail price and order volume will have a low unit number and a low double digit decline respectively. In terms of clothing, the volume of orders was recorded over 20%, and the average retail price and order volume were recorded at low unit numbers and over 20% respectively.

The head of Li Ning Co said that since this year, the competition in the sports goods industry has become more intense, and the intensity of discount sales has increased.

Low threshold makes clothing enterprises

A share IPO is frequently denied

Driven by brand upgrading, clothing companies have high enthusiasm for listing, but enthusiasm alone seems to be difficult to impress the market and regulators. In May, the securities and Futures Commission of China Securities Regulatory Commission rejected the listing application of Limited by Share Ltd. Data show that in 2011, garment enterprises became A shares IPO is not In the hardest hit area, 11 clothing companies applied for IPO, and 6 of them were denied. The rate was 45%.

Industry analysts believe that the threshold of the clothing industry itself is relatively low, mixed up, many companies do not have the core competitiveness of the listing, lack of sustained growth of the stamina; in addition, the core competitiveness of the brand clothing is more soft power, it is difficult to fully reflect the operational data, which also gives regulators the value of increasing their difficulty. For this type of listed companies, regulators should maintain a cautious attitude and support the listing.

In the first quarter of 2012, the performance of textile and garment enterprises listed on A shares showed a significant decline. Data show that the textile and garment industry achieved net profit of 2 billion 647 million yuan in the first quarter, down 11.17% from the same period last year, a decrease of 15.51% compared with the same period, and it is the two consecutive quarterly decline in performance. From the point of view of operating income, the textile and garment sector achieved 40 billion 270 million yuan in the first quarter, a decrease of 2 billion 522 million yuan, a decrease of 5.89%, and this index has been declining for two consecutive quarters. In addition to poor performance indicators, garment enterprises are also facing high inventory, overcapacity, high rental costs and low export.