Focusing On The Change Of Clothing Consumption Concept In Ten Years

In 2011, the media reported abroad.

Frequent incidents of quality blacklist become the focus of consumers' hot debate.

In recent years, related reports on children's clothing safety and clothing quality have been reported repeatedly, and clothing safety awareness has gradually entered the hearts of people.

In order to satisfy people's new cognition and new demand for clothing safety, relevant state departments and organizations have begun to improve standards and strengthen supervision, and garment enterprises have begun to shift to green production mode, and actively advocate the concept of green consumption.

They have been deeply aware that letting people dress safely and safely is the right thing to achieve scientific development and sustainable development.

Perfecting standards and strengthening supervision

Recently, a recent news came to her attention that Qin Jia, a civil servant in an office in Yantai, Shandong, often buys clothes online.

The National Silk and garment product quality inspection center is on the Taobao quality inspection platform, providing the seller of Taobao network with third party quality inspection and Tmall's entry inspection service.

Through this platform, Taobao merchants can choose the testing items online and send samples to the center. The center will complete the test within 3 to 5 working days after receiving the test samples, and send the test report to the Taobao quality inspection platform.

"If we can really achieve this, there will be more quality assurance for online shopping clothes."

Qin Jia said that he had also experienced the process of wearing safety consciousness from scratch. "In recent years, I have always seen reports of clothing testing in the media. Although the clothes that are not qualified are few, they still want to wear things that are safe and harmless."

2012, China

The Federation launched the "white list" qualification certification for textile enterprises, and checked the quality of export garments from the production process.

Hong Min, who runs cloth business in Jinhua, Zhejiang, has recently discovered that some textile enterprises that he is familiar with is applying to join the "white list" management system.

"Entering the system is like getting a green pass, especially some export garments, which are not easy to encounter barriers."

Hong Min told reporters that some of the Fujian Shishi printing and dyeing enterprises have been awarded the "white list" qualification certification, and enterprises in Zhejiang and Jiangsu have passed the certification.

But this "white list" qualification is not good.

The organizer of China Textile Industry Federation believes that compared with the "blacklist", the white list emphasizes that public information can go through the industrial chain directly to consumers, so as to truly achieve the effect of combating counterfeit and shoddy products, thereby ensuring the order of textile and clothing market and ensuring consumers' life, health and safety.

Although this system is mainly aimed at exporting textiles to Japan, the concept of "white list" has been recognized by many consumers and enterprises.

There is nothing trivial about quality and safety.

With the same food safety standards, clothing has corresponding national and industry safety standards. Product standards, production standards, method standards, and eco environmental standards have covered all aspects of clothing from production to testing.

For example, in the standard system of production, cotton spinning, wool spinning, linen spinning, chemical fiber and printing and dyeing all have clear textile national standards and industry standards. In the testing section, AQSIQ has special testing organizations responsible for testing the content of formaldehyde and heavy metals in textiles, and does not regularly inform the quality safety inspection results and consumer tips of all kinds of clothing products.

In August this year, the new national standard of textile and clothing aimed at improving the quality and safety of domestic clothing will be implemented.

It is understood that all the technical contents of the new GB code are mandatory, and the purpose is to control the main toxic and harmful substances in textiles and protect people's basic safety and health.

The new national standard especially highlighted the protection of children's special consumer groups, such as extending the range of infant clothing from 24 months to 36 months, and all of these garments must carry out class a standards, which are more stringent in terms of formaldehyde, pH value and color fastness, so as to ensure the health of infants and young children.

During the interview, many people in the textile industry share a common view. They believe that people can dress more beautiful, comfortable and safer. The whole industry is in action, and at the same time, they feel heavy responsibilities.

The new national standard to be implemented will enable China's textile and clothing safety standards to further integrate with the international market, and increase monitoring efforts from production links, so that consumers can really dress safely and buy reassurance.

Change to green production mode

At present, the domestic consumer demand for green clothing is showing rapid growth. How to achieve cleaner production in the whole industrial chain to meet this green demand is not only an important task, but also the proper meaning of the industry's pursuit of sustainable development.

Zhang Wenshun, a retired worker from Qingdao cotton textile mill who came back from Japan, had a strong interest in products with "carbon labelling".

Zhang Wenshun saw a "carbon label" garment in Japan, and he thought that it should be more than just a publicity stunt for the whole textile industry. "It is said that domestic clothing companies are also trying to do so.

I especially want to know why customers are willing to pay for this small label.

"Carbon labelling" is the amount of carbon dioxide consumed in the process of purchasing, pporting, producing and selling a product from a raw material to a product, with a quantitative index marked on the product packaging, so as to facilitate consumers to understand the carbon information of products and guide consumers to choose low carbon products, and ultimately achieve the purpose of emission reduction.

Many consumers are enthusiastic about buying low carbon products, and businesses can benefit indirectly, so they are willing to take part in it.

Zhang Wenshun's curiosity is not an example, especially in the current low carbon products.

As Du Yuzhou, honorary president of China Textile Industry Federation, said, 10 years ago, domestic consumers quickly accepted the concept of green environmental protection, and paid more attention to the environmental protection process in many fields, and clothing was no exception.

The scope of low carbon continues to expand, and clothing production that is closely related to people's lives should pay more attention to low carbon.

Faced with the low carbon concept and the growing consumption of clothing, many enterprises in China need to change. For example, some of the earlier enterprises have widely used bamboo fiber, soybean fiber, milk fiber and other new environment-friendly fabrics in the new products.

The "low carbon card" is launched, and the return of the enterprise is the enhancement of the added value of the product and the improvement of its popularity in the consumer's mind.

There are also some enterprises that rely on low-carbon products to make a smooth pition in production.

Two years ago, Fujian Shishi Wen Xing group developed the bio fiber fabric for the company to bring more orders.

Ouyang Wenxian, chairman of Wen Xing group, believes that consumers and society are increasingly demanding low carbon and environmental protection. Only by developing more plants and biological fabrics can we adapt to this demand.

"Corn straw fiber, bamboo fiber,

And other biological fibers, in the production process to save water, make fabric feel softer and better elasticity.

Changes in raw materials not only enable enterprises to open up new market space, but also reduce the cost risk of enterprises being constrained by fluctuations in cotton prices.

A customer of Wen Xing group said that using biological fabrics to make clothes can increase the bargaining space of clothing and the market prospect is good.

More and more textile and garment enterprises are trying to strengthen technological innovation and implement energy saving and emission reduction.

According to statistics, over the past 5 years, the comprehensive energy consumption of the added value of Enterprises above the scale of textile industry has decreased by about 32%, and the amount of fresh water taken from 100 meter dyeing and printing cloth has dropped by 37.5%; the water reuse rate of printing and dyeing industry has increased significantly; the sewage discharge volume of the textile industry unit added value has dropped by 40%; in 2010, 4 million tons of fiber processing total have been recycled fiber.

The changes in numbers reflect the efforts made by the textile industry.

Although the current level of garment manufacturing in China can basically meet the requirements of consumers, but gradually realizing the low carbon harmlessness in the whole production process, it is still necessary for enterprises in the industry to insist on promoting energy conservation and emission reduction, and continue to explore the development of environmental protection fabrics.

China Textile Industry Federation has just released the outline of building a textile power. It clearly points out that in the next 10 years, China will pform itself from a big textile country to a strong textile country. The textile industry must make new breakthroughs in saving resources, energy and environmental friendliness, make new contributions, and promote the construction of sustainable development mode of production and consumption.

"It is obvious that the manufacturers now focus not only on what products they produce, but also on what materials and modes of production they are using. They are concerned not only with the quality and performance of the product itself, but also on the social value of the product in the consumption process."

Zhang Wenshun said that as a clothing consumer and a former clothing producer, he felt that the healthy lifestyle and consumption mode were becoming a new concept that the textile and garment industry recognized and practiced.

"As such, clothing with" carbon labels "will soon appear in China.

Zhang Wenshun believed.