Business Men'S Clothing Is Still The Expansion Focus Of Men'S Clothing Manufacturers.

current

The market capacity is about 100 billion yuan.

With the trend of leisure penetration into the field of formal dress, business casual wear has gradually increased in men's clothing market. It is estimated that the market share of business casual men's clothing in men's clothing industry will increase from 15.4% in 2009 to 16.2% in 2013.

Business casual men's wear is a kind of men's clothing that is worn between suits and casual wear. It is suitable for all kinds of occasions. It is not as orthodox and regular as Western-style clothes. It is free and easy without losing the integrity and atmosphere. It has both the function of business dress and the fashion and casual of casual wear. It provides people with a better taste of life and more choices of life.

The huge business menswear consumer group (60S-90S) and the increasing international and domestic business and social activities, as well as the emergence of the growing middle class, constitute the three major driving force for business casual men's clothing market.

According to Ma Xiangyuan, a researcher at the men's Wear Industry Department of the foresight Industry Research Institute, the sales volume of Chinese business clothing and casual wear is expected to reach 340 billion 400 million yuan by 2013, and the 2009-2013 year compound annual growth rate (CAGR) is 16.94%.

At the same time, business dress and business casual men's clothing market revenue.

The proportion keeps rising.

As a market segment for men's wear industry, business casual men's wear is still the focal point for men's clothing manufacturers.

From the external environment, men's clothing has high quality requirements and different channels. International brands can hardly compete directly with domestic men's wear brands. Domestic men's clothing mainly has two or three line markets, and the channels are perfect, forming a certain channel barrier.

Ma Xiangyuan, a researcher in the business casual men's wear industry of foresight Industry Research Institute, believes that business casual men's wear market has a bright future, and market demand will accelerate the development of business casual men's clothing industry.

Ma Xiangyuan believes that the main driving force for the development of domestic business men's clothing comes from three aspects. First, the trend of international and domestic clothing leisure is enduring. Leisure style and leisure design concept have gradually penetrated into the clothing market. In the second place, China's economic development has brought about more business activities and increased demand for business dress and business casual wear. Thirdly, the domestic knowledge elite group has gradually become the mainstream of Chengdu society, and the growing middle class group has economic conditions and time to participate in leisure activities, and leisure activities have increased, which will inevitably increase the market demand for casual wear.

Ma Xiangyuan estimated that business casual men's clothing market capacity in 2012 was about 100 billion yuan.

With the trend of leisure penetration into the field of formal dress, business casual wear has gradually increased in men's clothing market, and business casual men's clothing is expected to be in 2013.

China's market share will rise from 15.4% in 2009 to 16.2%.