Jiangsu World Clothing Warehouse Shi Zheng Dan Cracking Clothing Inventory Ills

How can China boost China's textile and garment industry in the wake of its escalating macroeconomic situation?

We need to quickly stock up and grow up so that consumers can enjoy real benefits in clothing consumption. This has always been the goal pursued by Shi Zhengdan, chairman of China's tail goods merchants association and chairman of world clothing technology information limited company.

Today, under the leadership of Shi Zheng Dan, "the world clothing store" is officially settled in Changshu. A "industry and the people" mentality determines that the "world clothes warehouse" will achieve this goal in a new business mode.

For this reason, the author made an exclusive interview with Shi Zhengdan about the problem of "inventory distress".

Author: do you think now?

Of

How did it happen? How can we fundamentally solve this problem?

Shi Zhengdan: with the global economic slowdown and the impact of the European debt crisis, China's garment manufacturing countries are also facing a downturn in exports.

The rising cost, the pressure of inflation, the tightening of money supply and the weakness of domestic demand are all problems that garment enterprises must face.

However, in my view, the most important aspect is the slowing down of the economic situation.

The rapid expansion of the development is in disorder: under the guidance of the concept of "fast fashion" and "light assets", many brands have direct stores, chain stores and franchisees. The speed expansion results inevitably result in a lack of market research and scientific management, resulting in many brands unable to adjust the economic situation in the face of the national slowdown, and stockpile a large number (more than 10%, 20%, 30% or even more) stocks in the production and circulation sectors.

Author: would you please briefly introduce the "world clothing store" Technology Information Co., Ltd. and its business?

Shi Zhengdan: Jiangsu world clothing store Mdt InfoTech Ltd is a platform business integrating marketing network, information network and Internet "three networks in one" information service and marketing service. It provides a professional, scientific, unique and effective solution for all kinds of garment enterprises. The world clothing store will truly reduce the inventory, revitalize capital and worry free marketing through the integration of scientific and professional commodity classification technology, the whole process reengineering and brand chain operation mode, so as to achieve the ultimate goal of "rational inventory clearance and comprehensive revitalizing of funds".

The purpose of the "world clothing store" is to solve the inventory problems arising from the sales process for the domestic brand clothing enterprises. The company's business basically covers all the clothing series.

Through years of exploration and innovation, we have created a "differentiated brand buying and selling" mode of operation with time lag brand pformation, and have grown into a modern company integrating trade export, retail sales and large-scale professional purchase and sale. At the same time, we have established the China tail goods Merchants Association Association, which is the president of the association.

In addition, we also developed the brand of "library clothing and good products". Our aim is to "let every garment enterprise basically have no inventory, no inventory and no pressure", and solve difficulties for the government and enterprises for steady growth and structural adjustment.