The Quality And Safety Of Children'S Clothing Determines The Survival Of Children'S Wear Brands.

Win the high-end market with kappa kids

In the middle of June, the whole country has entered the summer, and the children's products area of the major shopping malls is already a cool dress.

Franchised stores have changed to the latest summer clothing this year.

The author saw that the parents of children came to pick clothes in an endless stream. The author randomly asked a woman who was picking his shorts. She said, "catch up with weekend promotions and pick two more pieces for your son. We are always buying the quality of Parker, and the quality is good. The child is sweating regularly and needs to wear this fabric comfortable clothes."

After a round of investigation, I found that parents are very valued when choosing children's clothes.

Quality, followed by design style, shows that the quality and safety of children's clothing determines the survival of children's wear brands.

Throughout the middle end market of children's clothing, the children's clothing brands headed by Parker blue mostly emphasize the environmental comfort of fabrics. But where is the environmental comfort, and how to ensure that the products are absolutely qualified? I interviewed the responsible person of Parker lane.

He immediately showed a quality control flow chart of Parker blue, which painted the quality inspection links needed for the whole process from fabric purchase to finished product production. According to the person in charge, the quality control system of Parker blue is the most tedious and strict in the entire garment industry, and at least 20 quality "checkpoints" are strictly tested, and the process goes through all aspects of fabric selection, sample production, batch production, garment production and so on.

The testing links are mainly more than 100 indicators, such as the density of the yarn, the washing test of the full color garment, the correctness of the washing water mark and the certificate, which are checked repeatedly with the national standard. It involves more than 100 employees in more than 10 related departments. It is the highest labor cost and the detection cost in the production process.

It can be seen that good reputation and high quality products are not simply a night's work. It condenses the painstaking efforts of many quality inspectors.

"Only products that make consumers trust and use well can bring the source of development to enterprises."

The director of parkland told me that although parkland has good reputation and consumer market in the middle end market, it is imperative to grasp the development opportunities of the high-end children's clothing market. Recently, the joint launch of the Kappa Kids brand with Kappa China and the positioning of high-end fashion sports children's clothing is an important step in the high-end children's wear market.

"By 2013, we will open more than 150 high-end Kappa Kids terminal shops in the second tier cities across the country to meet consumer demand for fashionable sportswear."

The person in charge stressed that "Parker lane" is better than other children's clothing in the aspects of product design, production, marketing, and word-of-mouth, Kappa and

After the joint efforts, the two sides will maximize their respective resources and strength to operate and fill the gap of the fashionable sports children's clothing market.

This strong combination has made many people in the industry optimistic about the prospects of Kappa Kids. Many people believe that in addition to the uniqueness and accuracy of the two brands in the strategic vision, hard power is often the key to success. Paramount's 18 years of children's design experience and strict quality control system ensure its good development in children's wear market.