Kappa What Is China's Intention To Join The Parker In The Children's Clothing Market?

Recently, Kappa China and children's clothing brand parkland in Beijing convened the theme of "Soul Color So Fun heartbeat color, joy unlimited" brand signing and new product conference, marking the first time the two brands cooperate to create the fashion sports children's wear brand Kappa Kids officially unveiled, Kappa Kids brand 2012 autumn and winter new products were also released for the first time. Media reporters, fashion personages, celebrities and dealers nationwide participated in the event.

Kappa China and Paclantic The joint signing of the brand and the new product conference in Beijing lasted five years. Finally, Kappa China jointly launched the Kappa Kids brand to officially enter the Chinese children's wear market. What's the purpose of this move? This has aroused widespread concern in the industry.

According to the survey data of the National Bureau of statistics, the number of children aged 0 to 16 years in China is as high as 380 million. The children's consumption industry is one of the industries with the most potential and investment value. It is estimated that it will reach 2 trillion yuan by 2015, and the children's clothing industry in China will have a 100 billion yuan market scale in the next five years. The growth rate of children's clothing consumption in China is astonishing, and the demand for children's clothing in the adult clothing market will be greater. Therefore, the strategic intention of Kappa China to jointly launch Kappa Kids children's clothing is obvious.

There are four categories of industrial cake dieters that have not yet entered the period of saturation: Adidas, Nike and other United Nations legions that start to operate Kids series earlier; "Parker", "Shui children", "pigeons" and other domestic and foreign children's clothing professional Legion; domestic seven wolves, bostin and other clothing legions; international luxury brand, Burberry, Gucci, Dior, Armani Junior children's clothing and other luxury brand Legion. The four type of Chinese women's children's clothing market is in the growing stage of competition. As a late winner, how can China's Kappa Kids children's wear, created by Kappa China's Parker lane, base itself on winning? Can it rebuild the miracle that made Kappa brand rejuvenate in mainland China? This is what we are waiting for.

At the meeting, chairman and CEO Chen Yihong of the China trend (Group) Co., Ltd. jointly launched the Kappa Kids signing button with Luo Jianfan, President of Beijing parcrow limited, announces the Kappa Kids fashion campaign. Brand of children's wear Be born. As the first appearance after signing a brand, Kappa Kids was born with a charitable cause.

In this event, Chen Yihong and Luo Jianfan donated Kappa Kappa children's clothing worth 1 million yuan for the Beijing youth development foundation on behalf of Kappa Kids, to help poor and vulnerable youth and children. This batch of clothing and materials will be provided in a planned way in the next 5 years. The following new product shows a series of fashionable sports children's clothing including "National country, ColorFUN dazzle, Mind Free release soul" and so on. In this children's fashion feast, novelty, fun and unlimited creativity perfectly interpreted the theme of "Soul Color So Fun heartbeat, joy unlimited".

Kappa Kids children's clothing can meet the needs of children of 3 to 14 years of age in various levels, diversities and aesthetic needs, continuing the distinctive European purity of the Kappa adult dress, which is sharply different from the existing American style. In bringing the Europa customs to Chinese children, the ingenious design of a variety of interesting elements is integrated, so that children wearing Kappa Kids every series of clothing can show a distinctive and distinctive style, so that parents can find the space for their minds to release their children outside the professional sports children's wear. The professional children's wear designer from Kappa Kids interprets the understanding of children's fashion: "children or adults should have a heart of fashion, beauty and love of life. This mentality will shape a unique personality and confidence through external wear." Everyone needs to have a youthful, energetic, youthful posture and mindset, which is what we expect to deliver to consumers this season.

It is understood that the origin of the cooperation between Kappa China and Parker blue was back in 2006, from the initial collision of ideas to the rational realization of the brand. It took more than 5 years to build up the Kappa Kids brand with unique children's fashion characteristics. As the brand new leader of Chinese sports children's clothing, Kappa Kids has filled the gap of the fashionable sports children's wear market. After the successful signing, Kappa Kids will continue the bold and innovative brand style of the Kappa brand. It will take a strong attack on the strong international brand background of Kappa. At the same time, we will rely on the design and production of the children's clothing design and production and brand operation resources of the children's clothing industry, and jointly build the brand expansion of Kappa Kids in the Chinese market.

In the autumn and winter new product launches of the ceremony, the reporter saw that Kappa Kids children's wear continued the Kappa European dress's distinctive and pure European lineage, which was sharply different from the existing American style. Analysts believe that by virtue of Kappa's brand influence and outstanding brand personality, Kappa Kids will resolutely extend the fashionable, dynamic and lively style of Kappa brand. This will be a killer for Kappa to pry open the children's wear market, and it is also an important symbol of the brand of other children's clothing.

In the industry, the brand operation capability and marketing capability of China are well known. Chen Yihong, chairman and CEO of China trend (Group) Co., Ltd. believes that the two sides will maximize their respective resources and strength to operate and operate as part of Kappa's brand strategy. Kappa Kids brand has entered the market of children's wear. Many marketing experts and people in the clothing industry say it is worth looking forward to.

Familiar with Parker's senior children's clothing believes that strategic cooperation with Kappa China will greatly enhance the fashion design strength of Kappa Kids children's wear. Parker's 18 years' experience and ability to design children's clothing will ensure that Kappa Kids is at the forefront of the fashion trend of children's clothing. At the same time, relying on the brand operation capability, channel resources and channel development ability of Parker's mature children's clothing, the prospect of Kappa Kids in China's market is widely valued.