Children'S Clothing Sales Are Hot, High-End Brands Are More Expensive And Business Is Better.

"A 4 to 5 year old child wear T-shirt is 189 yuan, a 3 to 4 year old. Children's wear The dress is 329 yuan, 228 yuan for a one or two year old T-shirt and even 348 yuan for a one or two year old vest. Approaching 61, reporters visited the children's toys and clothing city yesterday, and found that a baby vest is enough to match the price of a brand adult clothing, and the younger the children wear, the more expensive they are, but the more expensive they are, the more expensive they are.

Holiday discount

　　 Children's wear market Hot sales

In recent years, children's shop has sprung up like mushrooms. At the same time, major shopping malls have launched special counters for children's products. In the major shopping malls, children's products area is getting more and more attention. It occupies more than half of the country, not only has many brands, but also has a very complete variety. "61" children's Day is approaching, and all kinds of children's products are placed in a prominent position to attract consumers' eyeballs, among which children's wear is the largest.

In the big cross center area, there are only ten children's clothing brands in a large children's toys and clothing city, and the brands such as "sparrow", "brothers and cats" have produced "20 percent off, two, 30 percent off, 200, 100, 50 percent off, 35% off." The banner, however, is the most popular number of floral children's clothing at the gate. According to the salesperson, these days, it has been busy from noon till evening, and the estimated sales volume is worth half a month before. The cheapest vest is only 30 yuan.

High-end brand

The more expensive, the better business.

The top brand is also popular with children's special clothes on the float, although its price is several times, even tens of times higher than other brands, but popularity is still "fire".

"This one is sold separately, and it costs more than 780 yuan at the age of one or two." While listening to the salesperson introduction, the reporter looked at the label, vest vest 348 yuan, T-shirt 228 yuan, pants 398 yuan, the next set of 974 yuan, not sigh that a one or two year old child is so expensive! A salesperson immediately said, now parents buy clothes for their children are all expensive brands, for children "everything is willing to", is the "after 80" parents universal consensus. Look at another brand next to it. A white children's dress is priced at 698 yuan, suitable for two or three year olds. Two parents have already chosen to pick up the goods.

In interviews, it is easy to find that in many kinds of children's clothing with a high price or discount, many children's wear is not expensive, even less than adult clothing, but it has a hot sale. Many salesmen say that although these clothes are expensive, but from the whole summer sales, the growth trend is still more obvious. In addition, in recent years, the media exposed a lot of children's clothing containing formaldehyde, after wearing a great harm to children, to the larger shopping malls, buy quality guaranteed. Brand children's wear It will be more reassuring, so many parents begin to buy "brand" children's clothing for children when they are born.

Market sales

Batch of products not exposed

There are publicly available data showing that by 2015, there will be more than 4 million 400 thousand families in China's urban affluent families, and will "cultivate" a large number of new generation of luxury consumers. Along with the improvement of domestic consumption level and the change of children's consumption concept, the development of children's wear and children's shoes industry has gradually entered the express track, and the accompanying safety problems have gradually been exposed.

Recently, the Beijing Consumer Association released the results of the comparative test of baby clothes. There were quality problems in more than 30% samples. These famous brands of children's clothing appear on the "black list". In May 30th, the reporter visited some children's clothing city and children's clothing counters in downtown area, and no brand batch of exposed products was found.

Many people say that they buy clothes for children, mainly depending on their styles and prices. Most parents say "no" or "unaware" about the safety of children's clothing.