Upgrading Exhibition Brand And Enhancing City Popularity

Zhang Xinqi, deputy secretary and mayor of the municipal Party committee

In recent afternoon, Zhang Xin, deputy secretary and mayor of the municipal Party committee, visited the 2012 China (Qingdao) International in Qingdao International Convention and Exhibition Center.

Cum Qingdao famous brand exhibition week, 2012 Qingdao industry university research conference, Qingdao small and medium-sized enterprise "special and special new" exhibition.

He stressed the need to actively innovate the Convention and exhibition mode, establish and improve the exhibition industry development mechanism, vigorously cultivate and enhance the exhibition brand, and further enhance the visibility and competitiveness of the city in combination with Qingdao's own advantages.

Zhang Xinqi inspected the situation of fashion, brand display, production, study and research, and held in-depth exchanges with some of the exhibitors in charge of specific issues such as products and markets.

In the textile and clothing exhibition area, Zhang Xinqi pointed out that the textile and garment industry is a traditional advantageous industry in Qingdao. Under the new market situation, enterprises should develop a new way to develop high technology, branding and personalization so as to enhance the added value of products and develop high-end market.

Clothing focuses on design, creativity and large-scale internationalization.

The creative industrial park will further integrate the functions of creative design and brand display to promote the development of industrial agglomeration.

In the display area of famous brand products, Zhang Xinqi pointed out that we should highlight new products, new technologies and new images, fully display the famous brands in our city, and at the same time increase the professional market investment, and really set up a platform for purchasing and communication for enterprises, so as to help enterprises develop the market.

In the area of industry, University, research and negotiation, Zhang Xin began to inquire about the scale and market situation of technology pactions in our city.

He pointed out that we should promote the industrialization of advanced technological achievements, promote technological pformation and upgrading of enterprises, enhance the ability of independent innovation of enterprises, and promote the pformation and development of cities.

We must attach importance to industrial design and enhance product value and brand connotation through high level design.

During the inspection, Zhang Xinqi affirmed the work of the fashion week and other exhibitions.

He said that after years of meticulous cultivation, the fashion week and other exhibitions have expanded and expanded their influence. They have become an important platform for leading the fashion trend, recommending design talents, cultivating independent brands, expanding product sales and promoting the development of the industry. It has played an important role in promoting the adjustment and optimization of the industrial structure of the whole city.

At present, the changes in the economic environment at home and abroad bring new challenges to the development of enterprises. We should make full use of this platform to enhance the brand awareness and market competitiveness of enterprises, enhance exchanges and cooperation among enterprises, and promote the development of enterprises' agglomeration.

He stressed that we should give full play to Qingdao's advantages and actively explore and boldly innovate the operation mode of exhibition industry, enhance the visibility and influence of brand exhibitions, cultivate more brand exhibitions, promote the rapid and healthy development of MICE industry, enhance the visibility of cities, and enhance the competitiveness of cities.