Interview With Designer Chu Yan And Zhang Jing Of Chu And Heung Hong Fashion Co. Ltd.

In 2012 China International Fashion Week, a press conference on the theme of "Five Classics", "spring and Autumn", attracted the attention of the media.

The brand press conference on "designing clothing for Chinese readers" made two young fashion designers emerge.

In 2011, China's top ten fashion designer Chu Yan and her brother Zhang Jing accepted an exclusive interview with our reporter at the design studio of "Chu He Xiang Xiang Clothing Co., Ltd." in Beijing.

Chu Yan, a teacher of Beijing Institute Of Fashion Technology, has been a leading designer of Beijing Institute Of Fashion Technology for many years and has published works in China International Fashion week.

I won many awards for international and domestic costume design competition.

The most important part is the "DESIGN 21" International Youth designer competition sponsored by UNESCO. She won the Gold Award in costume design.

In 2010, he was invited to attend the awarding ceremony and exhibition in Paris.

In October 2011, Chu Yan's "Chu He Xiang Xiang" brand registered for the first time in China International Fashion week. With this conference and Chu Yan's efforts for many years, he won the laurel of China's top ten fashion designers.

Chu Yan told reporters that this is a long cherished wish to express her heart: expressing the aesthetic value of Chinese traditional culture with the artistic conception of Chinese "eight great mountain people" ink and wash painting.

Chu Yan and Zhang Jing, who graduated from Beijing Institute Of Fashion Technology, are majoring in costume customization.

Li Keyu, a tutor at Beijing Institute Of Fashion Technology, has been influenced by many years and has a special liking for Chinese concept clothing.

It is understood that the research direction of Chu Yan's graduation thesis is to explore the theme of gradual integration and innovation of eastern and Western styles of clothing.

In the fashion design industry dormant for many years, Chu Yan's debut, it has extraordinary performance.

The 39 sets of design works of "Chu He Xiang Xiang" are designed with asymmetric cutting design, natural silk and linen fabrics and ink painting.

The conference has infected the audience and has been well received by the industry.

"Listening to incense, listening to me is not external, but to discover the truth of my soul, to give out the fragrance of life in the world, and to cultivate the strength and confidence from the bottom of my heart."

Chu Yan said.

It is the obsession with the two people from Chu Yan and Zhang Jing to Chinese traditional clothing. The Shanghai poetry rites Culture Communication Co., Ltd. found them this year.

A fashion show of "Xiu Li Chun" fashion made by readers and fashion designers in the "spring and autumn spring" fashion conference in March this year, China's international fashion week has also created a great "Chinese wind" to make the audience a success.

On the white stage background, calligraphers Dou Benji's cursive ink character "Lanting Pavilion" was two impressively in the fashion exhibition. The famous singer Yu Wenhua wore a wide sleeved Han costume, and sang the "Lanting Pavilion preface" in the Eastern Jin Dynasty Wang Xizhi.

The theme of the whole conference is strong and the theme of the spirit of the reader is rendered most vividly.

Chu Yan and Zhang Jing have their own unique views on the so-called advanced garment customization in China. They believe that the current Chinese advanced customization is "one to one" service, which is different from the concept of advanced customization abroad.

The brand of Chu and Heung Xiang should be distinguished from the traditional advanced customization to create a brand new concept. This is always adhering to the cultural and artistic connotation of fashion design, dedicated to inheriting Chinese traditional culture and aesthetic interest, and full of innovative spirit in order to adapt and lead the new China's modern life style.

Therefore, "Chu and listening to incense" not only in the face of celebrities advanced customization, but also for ordinary customers to make advanced garments.

According to their temperament, hobbies and so on, they add unique design elements to dress collocation and design, display some cultural and spiritual charm, and create a good brand new image of customers.

Zhang Jing disagrees with some people who call them "designer of human costume".

He said that the design of clothing should embody the spirit of "people first". Designers should express their feelings and inner tranquillity and not be moved by the world.

He believes that clothing, as a carrier of culture, absorbs the quintessence of Chinese traditional culture, plus its understanding of clothing, and adopts a technique similar to the great freehand brushwork of painting to pursue smart performance, which is based on the inheritance of Chinese clothing culture.

In the design, most of their designs are hand painted patterns, silk screen printing, grass dyeing and other traditional methods. The color of clothing is mainly based on the natural color. The selection of fabrics is mainly made of pure natural silk, linen, wool, cotton and so on. They are recreated by Chinese traditional handicraft techniques such as hand printing, dyeing, embroidery, rolling, folding, and so on, to show a strong sense of three-dimensional.

In the future, Chu Yan said that designers should go out of the studio, try to market operation, and cooperate with the designer's brand clothing stores, try to market operation mode, and gradually expand the brand of "Chu and listen to incense".

"We will participate in the China Fashion Week held in October this year, and continue to launch its own brand press conference."

She said.