&Nbsp Is Also Coming To The Exhibition; Interview With Xu Ying Xin, Executive Vice Chairman Of The Textile Industry Branch Of China Council For The Promotion Of International Trade.

This year is " 12th Five-Year plan In the second years of implementation, in order to achieve the great goal of building our country as a powerful textile country, the whole industry has accelerated the pace of changing the mode of growth and the adjustment and upgrading of the industrial structure. Xu Yingxin hopes that the whole industry will pay attention to the fabric exhibition, pay attention to new products, new technologies, new processes and new materials, and pay attention to the application of new yarn such as differential fiber and functional fiber in textile fabrics, and pay attention to the latest trend of fabric development.

　　 China international textile fabrics and Accessories Expo Has gone to the eighteenth session. For many years, the fabric exhibition has not only witnessed the glorious course of the development of China's textile fabrics, but also has grown into a professional and international brand exhibition. Our reporter interviewed the executive vice chairman of the textile industry branch of the China Council for the promotion of international trade. Xu Ying Xin I would like to invite him to talk about the attractive highlights of this exhibition.

　　 What do we see in the crowd?

All along, China international textile fabrics and Accessories Expo, with its strong professionalism, integrates the upstream and downstream industries of the textile industry, and fully displays new products, new technologies, new technologies and new trends. It fully demonstrates the concept of low carbon and environmental protection, and represents the future development direction of the entire textile industry. It can be seen that the exhibition has gradually become an important business platform for Chinese and foreign enterprises to open up the global market, an important link between the upstream and downstream industrial chains, an important window for information exchange and display of scientific and technological innovation and brand building in the industry. At the same time, the exhibition continuously promotes the exchanges and cooperation between Chinese textile enterprises and the world's advanced textile industry, and promotes the progress of China's accessories industry and the development and growth of enterprises.

In this huge and rich exhibition, what issues should traders, professional audiences and professional media pay attention to before they lose themselves in the dazzling exhibits? Xu Yingxin pointed out that the fabric exhibition as a textile exhibition platform has a very important mission. This year is the second year of the implementation of the "12th Five-Year plan". In order to realize the great goal of building our country as a powerful textile country, the whole industry has accelerated the pace of changing the mode of growth and the adjustment and upgrading of the industrial structure. The weakest link in the fabric industry is printing and dyeing. If the printing and dyeing industry fails in energy conservation, emission reduction, environmental protection and sustainable development, it will be a fatal blow to the fabric industry. Xu Yingxin hopes that the whole industry will pay attention to the fabric exhibition, pay attention to new products, new technologies, new processes and new materials, and pay attention to the application of new yarn such as differential fiber and functional fiber in textile fabrics, and pay attention to the latest trend of fabric development.

In addition, the fashion Europe Pavilion (SalonEurope) has exclusive cooperation with Milan Unica (Milano Unica) to gather the most famous Italy textile suppliers and high-end accessories products to show Italy's fine quality. In addition, Japan, South Korea, Pakistan and Taiwan and other countries and regions are exhibiting in the form of exhibition groups. Suppliers from Korea, China, Taiwan and Japan can provide flexible minimum orders according to different buyers' needs. The products of the Korean Pavilion include a variety of light cotton, modal fiber, nylon, rayon, Tencel and wool. Japanese exhibitors bring distinctive fabrics with different appearance, texture, technology and functions. The products of the Taiwan Pavilion include high quality excipients, cotton, denim, embroidery, jacquard, knitted, polyester, spandex, wool blended and shuttle weaving, which are suitable for the market from mass market to luxury goods.

　　 What are the intimate services?

The organisers of the Intertextile fabric exhibition have been exhibitors and spectators for the exhibition. In recent years, a series of humanized and professional services such as professional zoning guidance, invitation of VIP buyers, protection and advocacy of intellectual property rights, multi-level exhibition of professional audience invitation, three-dimensional news media publicity, inquiries and service centers throughout the whole hall, as well as catering, transportation and exhibition hall rest areas have brought exhibitors and spectators the greatest business opportunities in good atmosphere. As the pioneer of the industry exhibition, the China Textile Association of CCPIT will continue to uphold the concept of professional and international exhibition and carry out the concept of service in the end.

According to Xu Yingxin, the China Textile Association will focus on the theme of the development of the industry, and strive to do well in exhibition services, so that the fabric exhibition will play a three important role in the platform of trade, the link between upstream and downstream resources, the innovation of science and technology and the window of information exchange. In addition, the legal advisory office will continue to be set up at the site of the fabric exhibition, and the relevant professionals of the Beijing Intellectual Property Office will be invited to work on the spot to participate in the intellectual property protection of the exhibition, and to further register and record the intellectual property rights of exhibitors. It is gratifying to note that after years of continuous advocacy, enterprises' understanding of intellectual property rights has been significantly enhanced, and the occurrence of various types of infringement cases is on the decline.

According to some local fabric companies, influenced by the European economic situation, some famous European fabric exhibitions have been shrinking in the number of exhibitors or professional spectators. As a barometer of China's textile industry, is the fabric exhibition affected by the international trade situation? The organizer pays attention to the use of information technology in the form of audience organizations, through the form of direct mail, mass mail, group fax, SMS, mobile phone newspaper, etc., to increase the frequency of sending and enhance the amount of information. At the same time, it will provide value-added services to VIP audiences, and strive to make sure that the audience can have a good idea before the exhibition. At the same time, the organizers strongly invited the audiences in East China, North China and Northeast China to participate in the exhibition. At the same time, they strengthened the organization of the audiences in the central and western regions, and visited and invited the clothing associations and professional markets all over the country to ensure that the exhibition achieved the desired results.

In addition, according to Xu Yingxin, a number of popular trend releases and professional forum activities will continue to be held in conjunction with the exhibition. The fashion trend released this year focuses on the interpretation of fabric trends in terms of product themes. They are 1A2's positive fashion trend area and the fashion trend area of women's clothing in 8A hall. The overseas fashion trend area is located in hall 4, which is used for the trend publication of overseas exhibitors. At the same time, the Expo will hold 15 exchange lectures covering trends, market information and marketing strategies, textile technology, certification and testing, relevant laws and regulations, and international trade.

At the beginning of this exhibition, the organizers of the exhibition and the exhibition hall negotiated many times, renovated 2, 3, 4, and 5, and decorated the exhibition hall at the same time. In the exhibition layout and hardware, efforts are made to provide a more comfortable environment for exhibitors and spectators. Intertextile spring and summer fabric exhibition, with the opportunity to reduce the exhibition of this year's national exhibition, exquisite exhibition area layout, fine collection exhibition, deep three-dimensional service, strives for excellence, completes a professional and service upgrading from inside to outside, and realizes another gorgeous turn.