Yang Shibin: Accumulate Fashion Culture And Enhance Exhibition Value

Yang Shibin, President of China knitwear industry association, 2012 China International Knitting Fair

2012, the Sixth China International Knitting exposition It will be held at Shanghai New International Expo Centre on October 22nd ~24. What is the special significance of this needle Expo at the second five years of China International Knitting exposition? What are the key points for attention? What major adjustments will be made by the Expo? On the eve of the exhibition, the reporter interviewed Yang Shibin, President of China Knitting Industry Association.

Strengthening the integration and interaction of the whole industry chain

"This year marks the second five years of the Expo, and it is also the key year for China's textile industry to implement the outline of building a textile power. Under this background, the 2012 China International Knitting Expo is carrying out the important task of releasing the latest information such as industry technology, fashion and trend. At the same time, the Chinese knitting market will be pushed to the top of the knitting industry in the world through such a platform. In an interview with reporters, Yang Shibin first stressed the importance of this exhibition in the new historical period of transformation and upgrading of China's textile industry.

Yang Shibin said that compared with the previous years, this year's acupuncture fair had a major adjustment, the time of the exercise was transferred from the original August to October, which coincided with the autumn order period. The scale of exhibition will be doubled and the exhibition hall area will be doubled to 24000 square meters. It will be held at the same time as China international textile fabrics and accessories (Qiu Dong) exposition, China International Textile yarn (Qiu Dong) exhibition, China International Industrial Textiles and nonwovens exhibition, so that the best buyers resources can be effectively shared. At that time, 17 new pavilions will be opened in Shanghai New International Expo Center, with an exhibition area of more than 200 thousand square meters. According to the relevant data, the number of exhibitors increased from 86 in 2007 to 206 in 2011, with an average annual growth rate of 27.9%. The number of professional spectators increased from 7650 in 2007 to 13028 in 2011, with an average annual growth rate of 14.1%. It is expected that more than 100 thousand professional buyers from more than 100 countries and regions will be invited to visit and discuss this year. At the same time, the integration and interaction of the whole industry chain and the sharing of high-quality buyers will enhance the quality of China International Knitting Expo this year.

Yang Shibin introduced that this year's exhibition hall layout will be more reasonable, and the exhibits will be distributed more clearly. According to the product category, it can be divided into ordinary and seamless underwear, knitted sweater, sportswear, socks, and "fashionable Shanghai" theme area and international brand exhibition area, so as to improve the efficiency of procurement docking between exhibitors and buyers, and enhance the specialization, scale and functionalization level of the exhibition. At the same time, in 2012, the contractors will increase the Chinese wool textile industry association and the China hemp textile industry association. The entry of the two authoritative trade associations will complement and enhance the two major fields of wool knitting and hemp knitting in the exhibition, so that the structure of exhibits and exhibitors will be diversified and large-scale.

In order to make the needle Expo more information, fashion This platform is jointly led by the textile trade promotion association and the China knitwear industry association. The professional design team of Beijing Institute Of Fashion Technology jointly invited the influential and charismatic brand enterprises both at home and abroad to offer the static release of 2013/2014 autumn and winter knitted apparel trends for exhibitors and buyers. The release of the static fashion trend will fully show the popular direction of 2013/2014, autumn, winter, fashion, yarn, knitted fabric and fashion in knitted garments. It will be explained by providing corresponding colors, yarns, knitted fabrics, fabrics, style design and ready-made garments, and will be presented in the form of professional fashion trend in the form of picture books, fabrics and clothing. The campaign not only lets consumers appreciate the direction of knitted apparel development, but also points out the direction for the further development of China's knitting brand enterprises, so as to better guide and promote the fashion trend and market trend of Chinese knitted apparel.

Cultural Week creates a new platform for dynamic development

"2012 will be held in conjunction with China international underwear culture week." Yang Shibin said that the first China international underwear culture week will contribute to the deep integration of the whole industry chain of the knitting industry, and the undergarment of underwear is the future development trend of the industry. Nowadays, underwear is divided into three categories: large underwear, small underwear, and home clothes. The supporting changes of products are constantly updated. Many home furnishing enterprises are transformed from small underwear enterprises, and underwear enterprises are turning to the research and development of home clothes. Therefore, the boundaries between the three have been difficult to define. The China international underwear week will focus on the professional advantages, and integrate the dynamic exhibition and static exhibition according to the actual needs of the enterprises, so that the underwear show will extend to the fashion show and the dynamic fashion show. Therefore, at the current needle Expo, another important concern is the dynamic performance of the transformation from underwear to clothing based on underwear, which fully displays the functionality and new technology of underwear products, and creates business opportunities by combining strength. However, Yang Shibin also admitted that in the preparatory process of the first China international underwear culture week, the biggest deficiency is still "internationalization". Because of the high cost involved in the dynamic display of foreign brands, it also means that the international brands and designers are hard to participate in, and this is also part of the urgent need to consolidate forces at this stage.

Perspective knitting by needle Expo industry Present situation

To truly understand the status quo of China's knitting industry, it is beyond the China International Knitting exposition. These changes on the one hand reflect the direction of China's textile industry's product structure adjustment and industrial upgrading. On the other hand, it shows that the industrial chain is not only an important factor in determining whether an industry can develop for a long time, but also a criterion for measuring the embeddedness of an industry.

Yang Shibin pointed out that from this year's 1~4 month's industry operation situation, the overall economic downturn trend is more obvious, mainly manifests in two aspects, first, the external demand is relatively weak, two is the domestic demand inventory problem is serious. We should encourage enterprises to vigorously apply scientific and technological achievements, adjust product mix, increase production efficiency, and correspond to the rising cost. In structural adjustment, we hope that enterprises can make full use of the two markets at home and abroad. In the future, the products produced by our factories are not necessarily MADE IN CHINA, but may also be manufactured by other countries, but they are dominated by Chinese enterprises. This year, domestic enterprises should pay more attention to the input and impact of the US and Japanese markets in their concerns about the external demand market. The biggest problem in the domestic market is the shortage of effective supply, resulting in domestic demand congestion, and the slow pace of product adjustment and structural adjustment. At present, the inventory of domestic enterprises is increasing, while the foreign enterprises' inventory sales are very good. Therefore, the focus of this year's exhibition is to demonstrate the application of scientific and technological achievements in the industry, followed by the display of brand connotation, quality on one hand, and brand to understand consumer demand and provide effective supply. To stimulate the market, in addition to the large number of policies promulgated by the state, it is more important to call on the industry to adjust the product mix and increase effective supply. Under such a specific development mode and goal, the audience will surely feel the new breakthrough of China International Knitting exposition in the precise market positioning and specialization based on domestic sales.