Clothing Stores Do A Good Job In Clothing Display. 14 Important Points Of Clothing Display Are Very Important.

The clothing store is in daily operation.

Shoppers can make the costumes clear so that customers can see the clothes they like and want to buy.

We can start from the following aspects:

(1) subregional planning for clothing. In less crowded areas, more distinctive clothing displays should be appropriately added to attract customers and curiosity.

When designing a shopping mall, we should also be careful not to leave the store with "dead ends".

"Dead ends" are places where customers are not easy to reach, or customers must return to other locations.

The number of customers visiting "dead ends" is obviously less than that of other places, which is very bad for clothing sales.

(2) each unit block should have its own theme, and the story will be promoted.

The style of the costumes should be unique and unique. The way of display is to vividly express the theme.

At the same time, we do data analysis for sales, find out the main selling points of shops, and display more potential series of clothing in such areas. When the life cycle of this series of products reaches the peak, we will replace other more potential clothing series, so as to promote the sales performance of the shops step by step.

There are many skills in the way of unit planning. The key is to accumulate and summarize the study on display in peacetime.

(3) a store is a picture.

To paint this picture, we must deploy the color of this painting and do a good job of the overall color planning of the real scene.

Color clothing display is generally divided into gradual, jumping and rainbow.

Gradual change refers to using the same color system of different Luan shallow product combination clothing display, rich sense.

For example, from shallow to deep, or from deep to shallow.

Skipping is suitable for clothing with serialization and strong combination.

You can use the deep, shallow, deep interval of clothing.

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The rainbow type is suitable for the brand with many colors, lively style, and young, which can display the goods according to the color of the rainbow.

(4) in the collocation of clothing display, we should also pay attention to the following skills:

(1) close coloring, that is to say, the two colors match well, such as beige and white, red and orange.

(2) contrasting color matching, that is, there is a strong contrast between two colors. This clothing display method will produce a larger visual impact, such as white + black, red + green.

(3) the coloring of the same kind, that is, the color of the same color belongs to the same kind of color.

(4) strong color matching, that is, the matching of two far separated colors, such as Huang Hezi.

(5) the same clothing, POP and other clothing display subjects or logo, advertisements, etc. appear repeatedly in a certain range or on different clothing display surfaces. Through repeated emphasis and suggestive means, the customers' visual perception of clothing items or brands can be strengthened.

(6) through prominence

The characteristics, or the use of advertising, props and mobile landscape means, emphasis on the mouth of clothing customers, so that display and publicity have a clear goal, strengthen communication with customers, improve the affinity with customers, arouse the interest and good feeling of customers.

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(7) put the same selling point of different clothing, the same brand of different clothing and consumption needs, according to a certain classification, the level of arrangement in order, so that customers can quickly determine their purchase bid, convenient and quick choice and purchase.

(8) using costumes, decorations, backgrounds and lighting to form different scenes of different seasons, different living spaces, different natural environments and different artistic ambience, giving people a strong sense of life, giving people both inspiration and aesthetic enjoyment, as well as immersive feelings.

(9) put together related clothing items for clothing display, such as suits and shirts, neckties, belts and other related clothing and accessories, which can be displayed as a series of merchandise.

This enables effective comparison and selection so that customers can have the idea of complete purchase.

(10) to emphasize the advertising effect for clothing display with print advertisements, various types of POP, live television advertisements and voice advertisements.

(11) the size is displayed from the front to the rear, from large to small.

(12) the thickness and length of fabrics and styles are usually from front to back, from thin to thick, from long to short, but sometimes "plum blossom plants" are often used to create different visual enjoyment and multi angle display of goods.

(13) cheap clothing is displayed before and expensive costumes are displayed.

(14) clothing with the same grade is displayed in a group, such as leisure group, business group, sports group, etc.