Shopping Mall Is Hard To See.

Compared with mother's day, father's day had a lot of festive atmosphere in the past, but many people showed their father a holiday gift.

However, some people are embarrassed by the fact that they can't afford to buy money. They want to buy a coat for their father, but they find that although many clothing stores are full of goods, they belong to the old but rare. Clothing for the elderly The shop found that it was not old fashioned, but the price was too high or the quality was too bad. It is hard to find clothes that are desirable for the price, style and cloth.

　 　 Elderly men's clothing Scarce counters

"Father's Day" to buy a piece of clothes to run a broken leg... Now it's really hard to buy a middle-aged and old clothes that is suitable for the heart. "Ms. Wang, who lives in the pavilion area of the urban area, has been visiting the city for several days. This Sunday is father's day. She wants to buy her father a new dress.

"Shopping malls, roadside shops, clothing market almost ran all over the place, but I didn't find any nice clothes that fit my parents' age." Ms. Wang said, her father is 70 years old, and the dressing requirements are not high. It is hoped that clothes should not be too long and not too fat. The colors are refreshing, the cloth quality is better, the style is OK, and the price is two hundred or three hundred yuan. "However, the shop in Fang Men street has seen it, and has not found a satisfactory one; the quality of the stalls is too poor to buy; it is hard to find a desirable one in the shopping mall, and the price is seven hundred or eight hundred."

Reporters walked around the market, especially for middle-aged and elderly men's wear.

Reporters found that in the mall Men's wear 品牌多、質量好，但是大多以商務、休閑、運動風格為主，商務男裝款式比較簡單大方，但價格偏高，不少品牌一件襯衫標價上千元，休閑男裝價格要低一些，不少單品兩三百元可以拿下，但是款式卻太過前衛時尚，比較適合40歲以下的男士穿;有的商場如景文百貨開辟出“中老年服裝專區”，但清一色是女裝的天下;街頭巷尾林立的服裝店中，專門針對中老年服裝的商家非常少，即便有一些店打著“老年服裝”的招牌，但更側重于中青年消費人群，衣服的版型大多偏窄，有的還有收腰設計，褲子也大多是低腰的;市區坊門街、縣西街等有幾家中老年服裝專賣店，也是以中老年女裝居多;花鳥市場、夜市地攤上倒是有不少老年服裝，但是，一方面，也是女裝多、男裝少，另一方面，版型、布料都不是很好。

　 Profit is weak and market disorder.

Why is it so hard for middle aged and old men's clothes to buy?

While consumers are puzzled and depressed, some clothing stores and businesses also have no choice but to say that old men's clothing business is very stressful. "The middle and old age clothing market is available, but the profit is too thin." Many businessmen have disclosed that the middle-aged and old people are very smart consumers, and the price performance they require is often higher -- the price is fair, the fabric is good, and the style is new.

Ms. Liu, a flower and bird market, has been engaged in the clothing business for many years. At the beginning, she thought the market should be good, but after a while, she found it was not so simple: "the design styles of the middle aged and old people can not be too fashionable, nor can they be conservative."

On the other hand, the middle-aged and old people are more rational in their consumption and will not blindly shop. They are also fastidious about their styles, workmanship, materials and so on, and they must also be fair in product prices. In addition, the frequency of clothing replacement in middle and old age is not high. In business, the profit is relatively low, not as good as children's clothing and other age groups.

In recent years, many men's wear brands have been introduced into qucheng shopping malls, but most of them are casual and business men's clothing for young and middle-aged consumer groups, and old men's clothing is still relatively scarce. According to many businessmen, the older generation is relatively frugal. Buying clothes is not only cheap and fine, but also the frequency of changing clothes is not as high as that of young people.

"In fact, it has been a lot better over the past few years. The brand counters for middle-aged and elderly clothing are much larger than the previous two years, but in general, they are mainly middle-aged and elderly women's clothing, but there are still few men's clothing in the middle and old age." Wang Qingmei, manager of Jing Wen department store, said. The same is for middle-aged and elderly clothing, men's clothing is more picky than women's clothing consumers, and the market is also smaller.