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    What Did Lining Give Lining For CBA Four Hundred Million CBA?

    2012/6/19 7:42:00 20

    LiningCBASports Equipment

    Is it 350 million or 400 million? What did the Basketball Association want to spend? As a listed company of the Hong Kong stock exchange,


    A Li Ning Co bulletin is the two big question mark that has been thrown to all those who care about Chinese basketball.

    Yes, there have been too many hearsay before. Hearsay is now proven to be true, but when CBA, which has developed for less than 20 years, finds itself in such a heavy bag of money on the back, it is hard for everyone to keep their curiosity. How to straighten the Chinese basketball?


    The first is that perhaps we can not fully understand the day when a formal contract is signed.

    Or it can be said that whether Lining finally sticks to the amount of CBA sponsorship every year belongs to "commercial secrets", the difference between tens of millions is also irrelevant.

    350 million, or 400 million, it is the number of CBA that has been acquired in the past few years and at least ten times the amount of equipment that can be obtained. For CBA, it is a force that makes the heart beat to the limit, excitement, and perhaps tension.


    Tension has never disappeared, and until the end of all the formal contracts are signed, it may not even disappear.

    Because, even if it is 350 million yuan a year, that means that CBA's equipment rights and interests in every season will reach the top 55 million in the world.

    Without discussing such a huge investment, it is only if Lining can consistently ensure that he can produce so much money every year.


    I am not an economic professional, and I am more willing to believe those voices from the economic circle as a related practitioner who wants CBA to make bigger cakes.

    Li Ning Co's internal fine-tuning in the development strategy is also good. Through the operation of other links, the Li Ning Co can make up six hundred million or seven hundred million of its capital. CBA's "astronomical" income should be guaranteed in both the legal and the reality. There are doubts and worries.

    We must look for unknown numbers.


    The most urgent task is to seize the time.

    The reality is that Lining has not yet signed a contract with China, which will play the role of CBA promoter, because China has not yet completed the contract with the Chinese Basketball Association, and the top priority of the latter is the London Olympic Games for men and women's basketball teams.

    This is due to procedural pause, which is undoubtedly a kind of anxiety for CBA and Lining. CBA needs stone to land and give strong confidence to next season's league matches. Lining needs to finalize it as soon as possible, and immediately implement supporting services and related development plans.


    Between the two, CBA's next move is obviously more concerned.

    After all, Lining's handwriting is more of a market activity. In the future, his own market feedback is used as a test. As a big winner of the book, CBA obviously has no reason to follow the previous rhythm. But since we define the "professional league", we should play the game of "laying hens and laying hens" forever instead of turning CBA into a deposit machine.

    At least, when CBA suddenly became rich overnight, which club did not want to make more profit every year?


    In fact, even if the aspirations of the club and the aspirations of the sponsors are not considered as the main consideration, many CBA, which comes from NBA, is also needed to make use of some force to promote its own continuous improvement and shorten the distance from NBA.

    The most obvious point is that many NBA teams can complain that the 82 regular season is too procrastinating, while CBA has 32 regular games a year, and that is absolutely room for expansion.


    This is a cliche, but this time just caught up with the golden opportunity.

    CBA's competition system has always been the talk of the media and fans. CBA has not stopped adjusting the system of competition, but often because it just wants to tinker with it, it may end up losing it.

    As far as I know, promoters, sponsors and even a considerable number of CBA clubs are actually interested in the 50 regular season. Lining's amazing investment means that there is no material barrier on the expansion of the season. Even if the season is too late, will CBA dare to change his costume for the 2013-14 season of the coming year?


    It is said that the basketball association has responded to this question, which is not exaggerated as "good news", but this is indeed good news at the moment.

    It is possible to engage in the North South partition and increase the number of playoffs. Every Chinese basketball enthusiast can actually make suggestions, and the technical level will eventually be able to find a happy plan.

    Of course, people want to develop, accustomed to "bigger and stronger", even if CBA "expansion", at best, the first step of self upgrading.

    It's just a small gift from CBA to everyone, including Lining.

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