Who Is The Leader Of The Five Garment Brands In China?
Chinese Clothing brand There are many, but The five major clothing brands in China How much do you know?
Bosideng
Bosideng, Bosteng International Holdings Limited, is China's largest brand down producer, mainly engaged in the development and management of its own down jacket brand portfolio. The core brands include Bosideng, snow flying, KangBo, ice cream, double feather and upper feather. Founded in 1975, founder Gao Dekang is headquartered in Shanghai. In 2006, Bosideng brand value amounted to 10 billion 220 million yuan.
Bosideng business men
Customer age level
The main consumer group is about 24 to 45 years old mature men.
24 to 30 years old 20%
30 to 35 years old 60%
35 to 45 years old 20%
Affiliated enterprises
Shanghai Bosideng international apparel Co., Ltd.: responsible for the whole brand strategy and brand organization of our group, and is responsible for managing the daily operation of "snow flying" brand.
Jiangsu Bosideng down garments Co., Ltd. is responsible for managing Bosideng brand.
Shandong Bosideng Clothing Co., Ltd.: responsible for managing the "KangBo" brand.
Shanghai ice cleaning apparel Co., Ltd.: responsible for the management of "ice cream" brand.
Shanghai double feather Clothing Co., Ltd.: is responsible for the management of "double feather" and "upper feather" brand.
Shanghai Bosideng clothing design and Development Center Co., Ltd.
Responsible for the brand down clothing product design of the group.
Changshou City Bosideng Advertising Co., Ltd.: responsible for the overall advertising and publicity strategy.
Changshou City Bosideng import and Export Co., Ltd. is responsible for importing raw materials imported from the group products, and also responsible for the export, sale and export of finished products to OEM customers.
The 74 regional sales companies are responsible for overseeing the national retail outlets and third party distributors, selecting and placing orders for products, and also responsible for inventory management and developing new retail outlets.
Shanghai Kang Bo International Trade Co., Ltd.: mainly engaged in group brand clothing export business.
Lining
"Prince of gymnastics" - Lining, male, Zhuang, born in 1963 in Liuzhou, Guangxi, China's famous male gymnast. He created the myth of World Gymnastics history, so he was called "the prince of gymnastics". In 1990, Lining named after his name the "Lining" sports brand.
A total of 14 world champions and 106 gold medals in gymnastics at home and abroad have been regarded as the most comprehensive male gymnasts by many gymnasts.
Lining brand slogan
Let change happen (Make The Change)
Its brand
1, Lining 2, Lining LNG 3, AI Gao 4, Xin moving 5, red double happiness 6, Lotto 7, Kaisheng
2010 turnover: 94? 7 billion 900 million yuan RMB
Luo Meng
The Limited by Share Ltd of Luo Meng group was founded in 1984 and is a large garment enterprise group. The annual sales volume of Luo Meng is the first in the country. The Luo Meng group has created the fifteen first in China's clothing industry. In 2009, it achieved sales revenue of 2 billion 800 million yuan, more than 10000 high-quality employees, 10 world advanced suits and intelligent production lines and professional shirts, women's wear production lines, 10000 sets of Nissan suits, and the largest export volume of Western-style clothes.
Wedding bird
Founded in 1996, the news bird bird Group Co., Ltd., with clothing as its main business, has built two major industrial parks in Wenzhou and Shanghai. It has established the senior men's wear brand of Bao Xi bird and the brand of Bao bird's professional wear. At the same time, Zhongnan real estate development company has entered the real estate industry.
Zhejiang newspaper bird bird dress Limited by Share Ltd was founded in 2001, mainly engaged in the design, production and sale of the series of clothing products such as wedding bird clothing, Western-style clothes and shirts.
YOUNGOR
The Limited by Share Ltd of YOUNGOR group was founded in 1979. After more than 20 years of development, it has gradually established a diversified and professional development pattern with textile, clothing, real estate and international trade as its main body. In 2009, the group achieved sales revenue of 27 billion 400 million yuan, an increase of 19.88% over the same period last year, and realized a total profit of 1 billion 18 million yuan, an increase of 13.18% over the previous year, and 795 million US dollars in export earnings. The group now has a net assets of about 5000000000 yuan and employs more than 25000 people. It is a leading enterprise in China's apparel industry. Its comprehensive strength ranks 144th among the top 500 enterprises in the country. For four consecutive years, it ranks the top in the total sales and profits of China's apparel industry. YOUNGOR shirts, the main product, have won the first comprehensive market share for eleven consecutive years. Suits, shirts, trousers, jackets and neckties are also famous brand products in China. Its YOUNGOR group Limited by Share Ltd is a listed company.
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