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    The Plan To Introduce The International Women'S Shoes Brand In The Fourth Quarter Is Expected To Improve.

    2012/6/19 9:13:00 34

    Thousand DegreesWomen'S ShoesChen Yixi

      

    Thousands times

    Li Wei, executive director and chief executive, said that the company will continue to focus on the development of the Chinese market after introducing three investment funds, CVC, Mousse and CCC, managed by Liang Botao, the father of the red chip. But it will consider introducing the international two or three line shoes brand in the mainland. It will not be excluded from the acquisition.


    When Li Wei attended the press conference yesterday, he said that the company was in the middle and top grade in the mainland.

    Women's Shoes

    At present, the main selling price is between 600 yuan (RMB) and 800 yuan. In the future, we hope to develop a more high-end brand, considering the introduction of an international two or three line brand, with a retail price ranging from 1500 yuan to 3500 yuan.


    Sales are expected to improve in the fourth quarter.


    The same store sales in the first quarter of this year increased by only 3.6% compared with the same period last year.

    Chen Yi Xi

    It is indicated that the market is showing signs of gradual stabilization in the second quarter, and that sales in the fourth quarter are expected to improve as the third quarter is in the traditional sales slack season.

    Li Wei also explained that in the first half of this year, because the mainland's retail market was weaker than in previous years, and with more rain, the sale of women's shoes was affected.


    On the 18 day of last month, the company announced the issuance of convertible bonds with a total principal amount of 189 million yuan. CVC, Mousse and CCC subscribed 139 million yuan, 31 million 500 thousand yuan and 18 million 900 thousand yuan respectively. The initial exchange price was HK $2.4, and last Friday announced the issuance of convertible bonds.


    CVC: development space


    When asked about the investment value of BELLE and Daphne, which also runs women's shoes business, CVC partner He Zhijie said that at present, BELLE occupies the first place in the middle and high-end women shoes Market in the mainland, but its development is relatively mature, and there is limited space to open new stores.

    As for Daphne, the main business is medium class women's shoes.


    Wu Guangze, founder partner of CCC, also said that at present, the stock market is in a low ebb. The price earnings ratio of the consumer industry is a new low. It is a good time to enter the market.

    He also believes that at present, asset prices in Europe and the United States are at a low level.

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