Shaoxing Textile Industry Spanformation And Upgrading, Attach Importance To Terminal Products

Ma Jianxin once was one of the four "flower kings" in the textile city. He founded the rainbow village, a famous textile industry in China, and is still a large taxpayer in Shaoxing county. Today, Ma Jianxin is no longer satisfied with the traditional fabric field, and leads the industry to the terminal development. He has become a new career that he must aim at. That is to invest in the professional market of wallpaper wallcovering in light textile city in north of Keqiao. In Ma Jianxin's view, this change is Transformation of textile industry One attempt was to spanform the fabric from the intermediate product to wallpaper, clothing and other end products.

Ma Jianxin's textile and wallpaper market covers a total area of 72000 square meters, with a planned construction area of 200 thousand square meters. Its main business scope is wallpaper, wall covering, soft bags, carpets, tapestries and so on. Decoration products 。 According to the requirement of light textile city, the market is the only professional wallpaper wallpaper trading market in China Textile City, and is also the only professional wall wallpaper exhibition and trade base in China.

Once the textile city flower king, and the wallpaper wall cloth has been dealt with, it seems that some wind and horses and cattle are not compatible, but in fact not. Ma Jianxin said, for textile manufacturers in the city, wallpaper wallcloth production technology and fabric post-processing technology interlinked, and even can be said to be more simple than fabric post-processing, but profit is fabric can not be compared. Now, the gross margin of Shaoxing's textile industry is two percent to three percent, but the profit of wallpaper is at least 20%. The profit difference is so great that the most important difference is that the textile is an intermediate product and wallpaper is a terminal product.

However, the national wallpaper wallcloth industry is very profitable at present, but sales volume is very limited. But even so, dealers are still very tired, which is largely constrained by the traditional conservative sales mode. Ma Jianxin set up the wallpaper wallcovering market, which is to subvert the backward sales mode and introduce the business model of marked price in the wallpaper market, and change the luxurious consumption habit of wallpaper wallcloth with high price in the past to a low price and large consumption habit.

In addition, many textile enterprises in Shaoxing have spotted the prospect of wallpaper wallcovering market, and now there are more than 10 wall cloth manufacturers on the scale. Although the Shaoxing wall covering industry has only developed for two or three years, each enterprise has more than 10 production lines. Such a scale is absolutely the first tier in the national wallpaper industry.

Ma Jianxin believes that these enterprises must have the right to speak in the national wallpaper industry in the future. He also invests in the construction market in order to provide better services for these enterprises. In addition, wallpaper wallcovering technology is linked with fabric processing technology, and product sales can match the curtain wall of Textile City curtain. In the future, Shaoxing will probably become the national purchasing center of wallpaper wallcovering.

"How can Shaoxing textile industry get out of the predicament of low profit? Terminal products are the way for the industry to go in the future. Wallpaper and clothing are the direction of efforts." Ma Jianxin said that a long time ago, some clothing sellers who did not know anything in the country have already developed into billions of garment giants. In 2001, he participated in a garment enterprise in Shanghai and benefited from it. He believes that whether it is wallpaper wallcloth, clothing or other products, Shaoxing textile industry spanformation and upgrading of the road is actually very simple, that is, the development of terminal products, improve product value added and brand influence.