Jinjiang: Striving To Build A National Sports Brand Demonstration Base

December 18, 2007 is a momentous day for Jinjiang.

On this day, the Jinjiang national sports industry base awarding ceremony was held.

After winning the title of the 13 "national brand" regional brands such as the "world jacket capital" and "China Shoes Capital", the brand city of Jinjiang won another honor and attracted the attention of the world again.

Jinjiang is one of the main ancestral home areas of the famous overseas Chinese and the Han compatriots in Taiwan. It is located in the forefront of the economic zone along the west coast of the Straits. It is located across the sea from Kinmen and Taiwan.

The whole city has a land area of 649 square kilometers and a coastline of 110 kilometers.

The local population is 1 million 40 thousand, overseas Chinese and Hong Kong, Macao and Taiwan compatriots are about 2000000, and the floating population is nearly 1 million.

In 1992, Jinjiang was withdrawn from the county and was listed as a medium-sized city in Fujian Province in 2001.

At present, the comprehensive strength of Jinjiang's social economy and the basic competitiveness of the county economy occupy the seventeenth and sixth place in the hundred counties (cities) of the whole country. Since the establishment of the city, the economic strength has remained the first place in Fujian's ten strong counties (cities).

The national sports industry base settled in Jinjiang will undoubtedly bring new opportunities to Jinjiang's leaping development.

Strong point drive: create a new mode of industrial development. Jinjiang is in the stage of "entering the middle and late stage of industrialization and entering the middle and upper income region level". The average per capita income is 8068 yuan, and the average per capita savings is 25 thousand yuan. The GDP6292 per capita is in the active period of sports industry and the growth period of sports consumption. It has the foundation and advantage of developing sports industry and building sports city.

There are more than 3000 sporting goods manufacturers in the city, with an annual output value of 27 billion 900 million yuan.

The products sell well in more than 150 countries and regions in the world, of which sports shoes and tourist shoes account for 40% of the total output of tourism and sports shoes, accounting for 20% of the world's total output.

On the basis of the existing industry, Jinjiang has made clear five key points of development, including sports products, fitness and entertainment, networking, competition, performance, style building, and cooperation, making efforts to explore a way to promote the development of the noumenon industry and achieve harmonious interaction with the strong points of sporting goods industry, and strive to innovate the "three modes", that is, the new mode of urban development, the new mode of sports development and the new mode of sports industry development.

The sports industry is the excavation point for Jinjiang to speed up economic development and expand the total economic output; it is the focus of changing the mode of economic development, adjusting and optimizing the industrial structure; it is the starting point for making excellent and strong pillar industries, forming brand and new industrial advantages; improving the urban functions and enhancing the charm of the city; it is also the implementation point of improving people's quality, improving the quality of life and quality of life, and building a harmonious Jinjiang.

Badminton training base settled in Jinjiang, to Anta, XTEP, 361 degrees, Lu You, Mei Ke, Ai Le, Ai Le, Heng Sheng company respectively sponsored CBA, WCBA, National Volleyball League, women's Volleyball League, Table Tennis Super League, extreme sports elite, Trampoline Championship, digital sports CIG, China Cuba Women's volleyball match, successively worked with national badminton team, gymnastics team, weightlifting team and men's volleyball team, women's volleyball team, women's hockey team, and then to 2007, the National Sports Administration Institute of physical education research and development base settled in Jinjiang, and the contact of the sports industry development is gradually extending. Platform drive: achieving mutually beneficial and win-win results from China in 2003

In the process, Jinjiang sporting goods enterprises have made contributions to the development of the national sports industry by sponsoring.

It is reported that in the past three years, Jinjiang has hosted 13 international invitational matches and 440 national and provincial competitions.

The licensing of the Jinjiang national sports industry base has established an effective communication platform between the State Sports General Administration and the enterprises in Jinjiang and Jinjiang, which is conducive to expanding cooperation with the National Sports General Administration's project centers, institutes and sports circles so as to realize resource sharing, mutual benefit and win-win, and promote the sound and rapid development of Jinjiang's sports industry.

Resource linkage: to build China's Sports City as an important sports goods manufacturing base in China, the conditions for developing sports industry in Jinjiang are unique.

Its sporting goods industry covers sports shoes, sportswear, sports equipment and other categories, and the industrial chain continues to expand, creating 6 national first achievements: (1) in 2006, the sports industry added value of 9 billion 80 million yuan, accounting for 18.4% of the total GDP value of Jinjiang, 240 thousand of the total employees, accounting for 25.26% of the whole society; (2) having 37 national brands; (3) three years, CCTV and local satellite TV advertising 4 billion 591 million yuan; three years sponsoring sports events 890 million yuan, sponsoring the national sports team 131 million yuan, engaging sports stars, and three people; the fifth is the establishment of CBA club's only county-level unit;

As one of the earliest developed areas of private economy in China, Jinjiang has become the main body of the economy.

In 2006, the output value of the non-state-owned industrial enterprises was 107 billion 500 million yuan, accounting for 97.3% of the total industrial output value of the whole city, and the private enterprises paid 3 billion 740 million yuan of taxes, accounting for 77% of the city's total revenue.

Behind the strong sports industry is the spirit that Jinjiang people love to fight and win.

Undoubtedly, this spirit is compatible with the spirit of struggle and never abandon, and the pursuit of a higher, faster and stronger realm. This has become a good mass foundation for Jinjiang to build sports city.

Jinjiang has about 2000000 overseas compatriots and Hong Kong, Macao and Taiwan compatriots, known as "3 million Jinjiang people at home and abroad". The enthusiastic support from overseas Chinese, Hong Kong, Macao and Taiwan is also a rich resource.

In recent years, Jinjiang has won the title of the National Advanced Sports City, the mass sports advanced group and the hometown of Wushu, and the sports facilities have been improved and mass sports have been developing vigorously.

Golf courses have sports centers hosting international single events. Many basketball courts and fitness centers provide good sports venues for the masses in Jinjiang.

It is reported that Jinjiang's per capita sports area is 2.41 square meters, and sports consumption accounts for 1.8% of the annual household income.

Dragon dance, lion dance, Tai lion, stilt walking, duck catching and other folk sports and basketball, volleyball, football and other mass sports events match each other.

A series of sports events that are linked with Hong Kong, Macao and Taiwan have become Jinjiang brand events.

It is understood that in the future, Jinjiang will grasp the great strategic opportunities of the Fujian provincial Party committee and the provincial government to build the Economic Zone on the west side of the Straits. Around Quanzhou's requirements for building a modern industrial and trade port city, according to the layout and layout of Jinjiang's modern manufacturing base, trade center and coastal livable group, integrate the existing resources of industry, humanities, nature, tourism and sports, and take the opportunity to build the national sports industry base, and plan the layout of "two areas and one center".

The "belt" is a coastal sports and leisure industrial belt that integrates mass fitness, competition performance, sports training, trade and exhibition, sports life oriented community and tourist recreation.

"Two places" is to create a global sports equipment manufacturing base and state-level sports training base.

"One center" is to build a national sports competition center city.

According to the parties concerned, the establishment of Jinjiang's national sports industry base is a rare opportunity.

Jinjiang will rely on the advantages of the State Sports General Administration and its various project centers to enhance the vitality of the city, enrich the connotation of the city, enhance the image of the city, and strive to build a sports city in China.

The ceremony opened a prelude to the construction of Jinjiang's national sports industry base.

We believe that this will further inject vitality, enhance motivation, charm and provide sustainable development for Jinjiang to achieve sound and fast development.

Jinjiang has become a model base for the development of state-level sports industry, and a modern sports goods manufacturing base with international influence. The charismatic modern sports city will not only be a dream.