Hermes Counterfeit Has Entered The Asian Market

A few days ago, Hermes International said that the French police seized a number of counterfeiting gangs in the area, involving the employees of Hermes brand, and now the high imitation bag has been sold to Asia, the United States and other European countries through its distribution channels.

For the high imitation goods into the Chinese market, as of press release,

The head of China's public relations department has not yet replied.

Due to the majority

No provision is available in China.

Service, some experts believe that the lack of after-sales service of big names in China is mainly due to the rapid growth of market size and difficult to follow up management level.

Online sale of Hermes 80% is fake.

According to foreign media reports, the French police found a lot of valuable leather in the secret workshop seized locally, and estimated that the counterfeit product produced and sold by the counterfeit chain was worth 18 million euros (about 145 million yuan), which may have been imported into Asia, the United States and other European countries through the brand distribution network.

For the sale channels of counterfeit goods, foreign media use the term "parallel distribution".

Chen Renzhong, President of China's luxury goods business Net-a-porter, said yesterday: "parallel channels mean retailers are bypassing official channels to purchase goods from third party distributors. Usually these distributors are selling goods wholesale and it is difficult to ensure that there will be no trick in ultra vires operation."

In the case of Hermes, fakes are likely to enter the market through the Internet or other non direct stores.

CEO, an Hermes group, also said in an interview with local media that 80% of the Hermes products sold online are fake.

Domestic luxury goods do not provide inspection.

Immediately after the news, domestic consumers were worried. However, at present, three stores in Hermes do not provide inspection services.

The salesperson of the Hermes gold center said yesterday that it did not provide identification services and advised consumers to buy them in regular counters.

So whether the high imitation goods have entered the domestic market? Helen, director of the public relations department of Hermes, said that the reply must be confirmed to the headquarters. As of press release, no official reply has yet been received.

Although many luxury electric business websites often sell "goods to support counters inspection" provisions, but in fact, most luxury brand counters are difficult to implement.

LV customer service personnel and Gucci country gold shop clerks have indicated that they do not provide true or false identification services, nor do they provide cleaning and maintenance services.

High imitation bags can "fake the truth".

Big brands can not authenticate the authenticity in China, which means that once the luxury bags are sold in the internal channels, consumers will never be able to identify the authenticity.

An industry insider revealed that in the view of brand dealers, there is no case of sale and sale of products sold in special stores. Naturally, there is no need for inspection. As for other purchasing channels or electronic business channels, the brand is not obliged to spend manpower to identify it because it is not from the counter.

"As for the Hermes brand, because every store sells its goods according to the quota system, for example, if some stores fail to perform well in the past year, it will be very difficult for them to enter the limited edition products in second years. Some shop assistants have not even seen all the products. How can they check the goods?" Liu Lian, general manager of MI Lan Fang, pointed out that luxury imitation technology is becoming more and more sophisticated. "Even the special luxury goods appraisal in the store should rely on three technicians to check layers, such as the identification of details through the font difference of the year."

Big names ignore service in China is questioned

The absence of luxury goods after sale in China is not a new topic. Wang Liuhe, Secretary General of Shanghai general merchandise industry association, pointed out that the rapid growth of purchasing power in the Chinese market has made the brand "arrogant" when dealing with Chinese consumers, and there is an inexplicable sense of superiority and neglect of the quality of service.

Liu Lian also believes that the service quality of big brands in China does not match their prices.

According to the latest report released by Boston consulting company in June 5th, 40% of the world's leading luxury goods companies are now being created by Chinese consumers, and by 2015 China will be the world's largest luxury market.

Yu Mingyang, director of the brand research center of Shanghai Jiao Tong University, pointed out that many luxury goods in Europe were originally small businesses of family type and workshop type. Facing such a big market in China, they lack the ability to manage the system channels, so they face great challenges in distribution, inventory management and sales training.