Jiangsu Changshu Creates Textile And Clothing Independent Brand

At present, Jiangsu textile has 2 Chinese world famous brands (Bosideng, sunshine), 59 Chinese famous brands, more than 30 well-known trademarks in China, more than 300 famous brands in Jiangsu, and the contribution rate of brands to the textile and garment industry in the province has been increasing.

Changshu is a microcosm of the textile and clothing brand in Jiangsu.

Changshu clothing independent brand design

At present, Changshu has 1 famous brand products in China (Bosideng), 22 famous brand products in China, 56 famous trademarks in China, 115 famous brand products in Jiangsu, 88 famous trademarks in Jiangsu, and 88 famous brand names in China. The number of famous brand products ranks first in the county level cities of China, maintaining the first place in the whole province, and won the title of "China brand city". The brand economy has become Changshu's "city card", which is mainly contributed by the textile and garment industry.

According to statistics, the proportion of "brand economy" in Changshu at present refers to the proportion of sales revenue of brand products above the provincial level, which is an important index for measuring the competitiveness of products in a region, which exceeds 32.5% of the total sales level of the region, which exceeds the average level of the whole province.

The main practices of the city are:

First, give priority to quality and enhance core competitiveness through brand building.

For example, bostenden, a world famous brand, has released the fashion trend of autumn and winter on behalf of China for more than 10 consecutive years. It has been firmly in the leading position in the domestic cold clothing industry, and has successfully developed a series of new products, such as men's leisure suits, with the brand influence.

Two is based on quality and strong enterprise, and brand building promotes independent innovation of enterprises.

To create a brand driven enterprise innovation carrier construction, technical standard strategy promotion.

At present, there are standardized professional technical committees such as down garments, bedding and so on. The number of standardized technology organizations ranks first in Suzhou.

The three is to win the quality and build a harmonious and honest enterprise with brand building.

A group of enterprises, such as Boston and Meng LAN, actively participate in the social public welfare activities such as poverty alleviation, donation and charity, and charity care. At the same time, the enterprises have developed their own society and serve the people's livelihood, setting up a good social image.

Four, we should increase support and create a policy environment for brand building.

The brand competition is included in the "Changshou City industrial development and technology innovation fund" award project, and the reward for famous brand products and independent innovation projects is increased. For example, Bosideng won the National Quality Award in 2009, and Changshou City has a one-time reward of 1 million yuan.

At the same time, it has set up special funds such as patent work, manufacturing informatization, industry university research cooperation, and so on, giving full play to the incentive and guidance function of policies to quality brand construction.

At the same time, we should do a good job of tracking services to help enterprises pform their traditional industries by using new and high technology and advanced applicable technologies, and guide enterprises to develop brand licensing. Through organizing brand knowledge lectures and brand economic forum, we will promote successful experience of brand enterprises and form a good atmosphere for quality brand work in the whole city.