The Export Of Chinese Shoe Enterprises Is Frequently Blocked, And The Pformation And Development Mode Is At Stake.

In recent years, the international community is right.

The "green regulations" related to human health and environmental protection step by step.

Although China is recognized as a big shoe making country, it occupies half of the world's output, but it is subject to foreign "

"China's footwear products export related foreign notification and return occurred frequently.

For the shoemaking industry, low carbon and environmental protection is no longer just a slogan. It has penetrated into the entire supply chain of upstream raw materials, intermediate producers and downstream retail enterprises, which directly affects the life and death of related enterprises.

As one of the most important areas for promoting and implementing eco labelling, the European Union issued an eco label system in 1992 to further promote the protection of manufacturers of all kinds of consumer goods in the EU, so that products will not be harmful to the ecological environment from the design, production, sale to use until the final processing of the whole life cycle.

Compared with other countries' ecological identities, the EU eco label covers a wider range, involving 19 categories of footwear and more restrictive substances.

The system is currently the most widely used environmental certification system in the world, and is recognized in all its members.

Data show that

On the other hand, the price of eco labelling products is higher than that of similar commodities in the circulation sector 20%~30%, but most EU consumers are still willing to buy the former.

Against this background, some forward-looking shoe making companies in China have begun to make product development and supply chain optimization in order to maintain their competitive position in the industry chain. They intend to create a "brand joint fleet" to enter the international market.

At the same time, more OEM shoemaking enterprises have gradually abandoned the concept of "simply pursuing profit maximization" instead of realizing the importance of environmental protection.

In the face of the EU's "green threshold", how can export shoe enterprises reduce market development costs, achieve product compliance, and be favored by buyers?

"Chinese shoe enterprises do not understand foreign environmental regulations.

Therefore, it is urgent to change the business development mode and improve the quality and safety of products through independent third party organizations, "said Ms. Lv Yanmei, director of textile department of T V South Deutschland group." as a professional third party, we have worked together with buyers and factories to put forward feasible solutions in the light of the short board appearing in the process of green procurement, design, production and circulation, so as to ensure that the improved products can smoothly go to foreign markets and help to create "overseas market" in China.

Ms. Lv Yanmei further pointed out that the chemical restriction list (RSL) is a complex summary table. Each raw material is based on its different material properties, and the international restrictive items and degree are also very different.

Although some products are qualified at the raw material stage, the final products may not be qualified after complicated processing procedures.

But these changes are not simply visible to the naked eye. We must make use of technical means to continuously improve product compliance.

At present, the T V South Deutsche Great China Group (hereinafter referred to as T V S D) has successfully provided technical support for the famous footwear brands from Italy and other countries.

The finished shoes are fully tested after T V S D D, including the European Union (REACH) and the United States regulations, the restricted material list requirements and internal color fastness test of the major retailers in the world, and the factory inspection, they can be authorized to add T T V S D D Certified Environmental Labels on their products.

The label can clearly show the safety and performance of products to buyers and consumers abroad, which is conducive to obtaining trust from buyers and consumers and winning good brand reputation.

Especially those small and medium enterprises that are relatively imperfect, the personalized one-stop solution provided by T V S D can help them meet the demands of environmental protection and low carbon, innovate technological processes, and enhance the international competitiveness of products.

Headquartered in Munich, Germany, T V S D is an independent authoritative testing and certification body dedicated to serving customers in many fields such as footwear, textiles, consumer goods, automobiles and so on.

The company is well versed in all kinds of international laws and regulations, and can provide comprehensive testing, testing, certification and consulting services to manufacturers on the basis of global network, advanced technology, professional team and rich project experience.

In addition to helping shoe companies implement the updated EU eco labelling standards, T V S D also provides them with regulatory and composite testing, including the EU's registration, assessment, licensing and Restriction Act (REACH) and consumer product safety improvement requirements (CPSIA), as well as tailored footwear environmental labels for footwear companies for European and American regulations.