Menswear Brand Busen Invest 100 Million To Strengthen Store Construction

Recently, Busen Menswear, a famous domestic menswear brand, decided to invest 100 million yuan to strengthen the construction of terminal stores and fully promote the "gold terminal" plan.

It is understood that 60 million yuan for basic decoration support, 40 million yuan for prop design and development.

The large-scale investment is mainly used in key markets such as Hunan, Hubei, Henan, Shanxi, Shanxi and Inner Mongolia.

Dealers, new shops' design, decoration and props support will speed up and expand the blank market, meanwhile, we will continue to rectify and improve the bad market, optimize the market layout, and make the bad market a new growth point of business performance.

Busen menswear leader said in an interview: "the company decided to invest heavily in strengthening the terminal store construction, its purpose is mainly in two aspects: first, improve the Busen men's clothing.

To speed up the progress of market development; on the other hand, in order to make more consumers enjoy Busen's products and services better.

This year's terminal store construction, in addition to the investment in hardware facilities, has strengthened the popularization and application of ERP system in software popularization, and will also greatly enhance the training of terminal shop assistants.

We hope to build a golden signboard of Busen men's clothing through the construction of exclusive stores.

It is understood that a few years ago,

After a large number of market surveys, the concept of "gold terminal" was put forward, and a unified image was implemented at the terminal store: from the prop decoration to service manuals, it is necessary to embody consistency, create a distinctive brand image and promote the sale of terminals.

Zhejiang Busen apparel Limited by Share Ltd has invested heavily in terminal construction, which is a continuation of the gold medal terminal. It will play a crucial role in improving the service quality of shops, setting up benchmarking shops, and promoting the derivation of high-quality shops.