Highlights Of Singapore'S Asian Fashion Exchange Season

In June 20, 2012, Singapore, Singapore's top fashion event, the third Asian Fashion Exchange season (Asia Fashion Exchange-AFX), was successfully concluded. Distinguished guests attending the four fashion events were dazzling, and fashion week's new attempts were numerous. The SDAP, The Brandery Asia@BLUEPRINT 2012 show, and the innovation digital platform, Future Fashion Now (FFN), all reflect the pioneering spirit of this fashion week. The Asia Fashion Exchange-AFX, which was held in Singapore from May 14th to May 20th, brings together a series of impressive fashion events and new designs of Asian famous designers and emerging designers.

A dazzling guest house

In 2012, the Asian Fashion Exchange season (Asia Fashion Exchange-AFX) lasted for a week. Audi Fashion Festival (Audi Fashion Festival-AFF), Audi Audi creative designer competition (Audi Star Creation) is composed of the four pillar activities of the Blue Trade Exhibition (BLUEPRINT) and the Asian Fashion Summit (Asia Fashion Summit-AFS). In this fashion week, the industry, buyers, journalists and fashion lovers of the fashion industry in the Asia Pacific region have gathered together. In the past week, they have displayed a variety of fashion shows, trade shows, chambers of Commerce and talent mining projects, trying to make Singapore a centre of fashion in Asia.

Participating in this fashion week is Sasha Wilkins, the world's top fashion blogger, Liberty London Girl; the British model, Vogue.com columnist Tallulah Harlech; Korean celebrity Chae Jung An, Jung, Girl; the international celebrities photographers; Singapore celebrities; the Singapore celebrities, the 29, and the top international fashion media.

2012 Asian Fashion Exchange season (Asia Fashion Exchange-AFX) focus review

2012 Audi Fashion Festival (Audi Fashion Festival-AFF): in five days, 13200 spectators attracted 13200 spectators to see 32 brands. Compared with last year's fashion week, they showed 25 brands and attracted 12800 spectators. 19 Asian designers have exhibited their works in the Audi Fashion Festival-AFF this year, 4 more than last year's Fashion.

2012 blueprint trade show (BLUEPRINT): trade show and The Bandery Asia show more than 140 international and Asian brands, attracting 320 buyers, compared with 105 brands last year, 260 buyers are much higher. This year's BLUEPRINT shows more than 200 brands, almost two times that of last year. More than 7000 consumers came to watch and buy, 3000 more than last year. {page_break}

2012 Audi Audi Star Creation: 255 new designers from 13 countries competed in the competition, which is 144 more than last year's competition.

2012 Asia Fashion Summit-AFS: attracted more than 500 fashion industry participants from 16 countries.

Government's strong support for Asia Fashion Exchange-AFX in Asia

This year's Asian Fashion Exchange season (Asia Fashion Exchange-AFX) has been obtained. Singapore government Strong support. The trade and industry minister, Mr. Lim Hng Kiong, hosted the opening ceremony of the May 17th blueprint trade show. In addition, in May 15th, Lee Yi Shyan, Minister of trade and industry in Singapore, announced the launch of a designer Internship Program (SDAP) to help design rookie on Audi's red carpet night.

The Singapore designer Internship Program (SDAP) has collaborated with designers from the two talent mining projects, Parco next Next and Audi Star (Creation Star), to compete with local fashion industry companies to inject new vitality into the fashion industry in Singapore and Asia Pacific. The designer's first year's salary will be jointly funded by the National Enterprise Development Agency Singapore SPRING and local companies. This provides a broad platform for new designers to develop their careers, and also improves the design quality of local fashion industry companies.

Innovation initiatives

The Asia Fashion Exchange-AFX, through the AFX NOW fashion debate, provides an in-depth platform for the heavyweights of the fashion industry. The first session focused on the hot topics such as digital media innovation in the fashion industry, and invited Tallulah Harlech, Liberty London Girl's Sasha Wilkins, Rebecca Minkoff and Socialyte.co Daniel Daniel, and MS. Participants discussed in depth the impact of digital media, including how it changed the fashion industry, how it affects fashion consumption habits, and how to spanform the physical retail business.

The Asian Fashion Exchange Asia (Fashion Exchange-AFX)'s blue print trade show (BLUEPRINT) this year also launched the first Asian exhibition, The Brandery Aisa, the famous Barcelona trade show. The Audi Fashion Festival (Audi Fashion Festival-AFF) launched the innovation digital platform Future Future (x), enabling consumers to watch the fashion show online and select the series of new products of their favorite designers.

In order to consolidate its position as a fashion center in Asia, 2012 Asia Fashion Exchange-AFX is exhibiting this year. Asian Designers And the proportion of brands has increased. 19 Asian designers including Singapore brand Mae Pang and Max Tan display their new designs at Audi Fashion Festival (Audi Fashion Festival-AFF). 115 Asian brand apparel accessories are displayed on the BLUEPRINT and The Brandery Asia @ BLUEPRINT trade shows. Among them are Sue comma Bonnie (Korea), MILS (Singapore), EvenOdd (Singapore), Klutched (Malaysia) and Rogue Rogue (Thailand).

"The Asian Fashion Exchange season (Asia Fashion Exchange-AFX) has only gone through three years, but it has received strong support and feedback from internationally renowned media, designers and fashion industry," said Miss Lee Puay Min, director of lifestyle division at IE Singapore. In this year's four major fashion events, we see many new designers and asian designer brands, presenting a visual feast for the Singapore fashion world to guests and spectators of the Asia Fashion Exchange-AFX.

The Asian Fashion Exchange season (Asia Fashion Exchange-AFX) was jointly launched by the Singapore textile and apparel trade association (TaFt), Mercury marketing communication company, Singapore International Business Development Council (IE Singapore), Singapore Singapore new Bureau (SPRING) and Singapore Tourism Bureau (STB) and other civil and government institutions. It aims to push Asian designers to the international market and make Singapore the leading fashion centre in Asia.

Recognition of {page_break} in international fashion industry

People from the fashion industry from around the world comment on the Asia Fashion Exchange-AFX:

Shigeto Ichikawa, Japan's fashion and beauty industry, said: "the Asian Fashion Exchange season (Asia Fashion Exchange-AFX) is doing very well. Singapore has become the fashion center of Asia. "

Tallulah Harlech, who has multiple identities as a columnist, model and actress, said, "I love watching these shows, and the discussion of AFX NOW is also very interesting. I hope more people from the western fashion industry can come here and let the Asia Fashion Exchange-AFX become an Asian Fashion gathering place.

Sharon Tsang, UK's online fashion forecasting and trend analysis service provider WGSN, said: "Asia Fashion Exchange-AFS has brought together a group of experts who have been very impressed by the very deep and creative ideas of the fashion industry. All the exhibitors of the BLUEPRINT have been carefully selected, especially the bold and innovative design styles of Asian brands, attracting many eyeballs.

Akiko Nagata of Tokyo said: "the Asian Fashion Exchange season (Asia Fashion Exchange-AFX) is well organized. Consumers can not only watch the show, but also buy their favorite design, such a consumer participation in the BLUEPRINT. I like it very much, and I am very impressed. I hope more Japanese fashion designers will be able to take part in the Asia Fashion Exchange-AFX later, and they can learn a lot from them.

Zhang Wei, China, said: "through the Asian Fashion Exchange season (Asia Fashion Exchange-AFX), I was able to get closer to buyers, designers and luxury brands CEO, so that I can better understand all aspects of Singapore's fashion industry."

Cempaka Asriani of Indonesia magazine said: "the Asian Fashion Exchange season (Asia Fashion Exchange-AFX) has been very successful and has won numerous international recognition."

Highlights:

2012 Audi Fashion Festival (Audi Fashion Festival-AFF), May 16th -20 day

This year's Audi Fashion Festival (Audi Fashion Festival-AFF) was held from May 16th to May 20th at Orchard Road Tent@Orchard in Iain city square. The fashion festival attracted 13200 spectators in 5 days. Last year, the number of people attending the fashion festival was 12800. This Audi Fashion Festival (Audi Fashion Festival-AFF) brings together a large number of Mugler, Raoul, Swarovski, Tiffany & Co, Redken, alldressedup, Zac Zac and so on. During the 5 day exhibition, there were 15 big shows, and 32 well-known brands took turns. 19 Asian designers also took part in this year's Audi Fashion Festival (Audi Fashion Festival-AFF), which was 14 last year.

2012 Audi Fashion Festival (Audi Fashion Festival-AFF) also launched a revolutionary new platform this year, Future Fashion Now (FFN). Consumers can watch the latest fashion show and new product release through the FFN platform, and buy their favorite products on the Internet.

The 2012 blueprint trade show (BLUEPRINT) presented by Lihua jewelry, May 17th -20

from Lihua jewelry The 2012 BLUEPRINT was held at Singapore New City International Convention and Exhibition Centre in from May 17th to 20th. This year's trade fair is the third session, featuring more than 140 international and Asian brands. The 120 brands unveiled their 2013 early spring products at the BLUEPRINT. The Brandery Asia has 20 brands to launch their spring and summer series. This year's trade fair ushered in 320 buyers, compared with 60 last year.

From May 19th to May 20th, the "department store" link opened the trade exhibition to the public. The fashion lovers and tourists in Singapore can see and buy more than 200 women's wear, men's wear and shoes bag accessories brand. The exhibitors brand has nearly doubled compared with the 120 brands of last year's BLUEPRINT. In addition to buying limited products and discount products from exhibitors at the BLUEPRINT and The Brandery Asia trade fairs, consumers also have the opportunity to see many exhibitors with their local and international fashion celebrities. This year, the BLUEPRINT has reached 7000 passengers and 4000 last year. {page_break}

Audi Audi Star Creation, May 14th -18

Covering the whole Asian fashion design competition, 2012 Audi Audi Star Creation decided to win the top three in Tent@Orchard on Orchard Road on Tent@Orchard on the same day. 255 new designers from the Asia Pacific region took part in the competition, with 144 participants last year. After fierce competition, Wang Liang from China, Ko Youngji of Korea and Soravit Kaewkamon of Thailand finally came out to the top three. Each winner can get 1 million new money bonus from Singapore Audi company, an internship in the top fashion retailer F J Benjamin, and can release their Audi Audi creative designer contest in 2013 (Creation Creation). Capsule series design 。 Wang Liang has won the Audi Young Designer Award and the bonus of 1 million new coins with his women's clothing series "Tissue of being".

The three winners returned to Orchard Road Tent@Orchard in May 18th, and took part in the capsule series new releases with the third Audi Creation of the 2011 Audi Creation, Chen Zhigang (China), Tiang Boon Tieon (Thailand) and Tsai Ming Hung (Singapore).

Asian Fashion Summit (Asia Fashion Summit-AFS), May 15th -17 day

More than 500 of the 16 countries in the fashion industry took part in this year's Asia Fashion Summit-AFS. Among the delegates attending the summit were senior buyers, brand managers, businessmen and local and international media. They talked with speakers and discussed the fashion industry's problems, trends and winning strategies. The theme for "attracting Asian fashion consumers" was invited to the Nicola Formichetti, the creative director, including Mugler; Ravi Thakran, Asia Pacific CEO of the French luxury giant Louis Vuitton group; Mercedes Gonzalez, chief executive officer of global sourcing company; Lauren Mashable.com, Mashable.com's marketing and Media Editor, and the 30 elite of the industry, the founder and chief executive officer of the American fashion brand Tory.