Adidas Sees The World Cup. Brazil Will Become The Next Focus Of Development.

At the same time as the European Cup enters a critical stage, Adidas Herbert Hainer, chief executive of the company, has directed the plan to some important sporting events in the future.

"Our focus will be on Brazil," Haina said in an interview with Warsaw in Poland on Friday. Brazil will hold the Confederations Cup next year, and will be held in 2014. World Cup And Rio De Janeiro, the port city of Brazil, will host the Olympic Games in 2016. "Brazil has great potential for development," Haina said. Brazil has 195 million inhabitants and they are crazy about sports.

"I think Brazil has great potential for business development in the next five years," Haina said. Brazil is currently the largest market of Adidas in Latin America. The German sportswear and equipment manufacturer ranked second in the industry in Brazil, lower than its rival Nike. Haina did not disclose the exact sales data of Adidas in Brazil.

Adidas expects to earn a record 1 billion 600 million euros (US $2 billion 20 million) in revenue this year on football products. Haina confirmed Adidas's forecast for 2012's performance. He said: "we believe that the company's performance will be able to meet our expectations." Adidas has already raised its performance expectations after announcing better than expected first quarter results. Adidas expects its revenue growth to reach a record close to 10% in 2012, and expects its net profit to grow by 12% to 17%.

In the face of the economic weakness in southern Europe, Haina still remains cautious. However, the weakness of the European economy has not yet had a significant impact on Adidas's business performance.

Adidas expects its Reebok to return to profitability in the coming year. In 2012, the agreement between Adidas and the national rugby union will be full. footwear In the weak sales trend, Adidas's business will suffer some negative effects.