Confrontation Between Jordan And Jordan In Sports And Brand Disputes

According to a notice issued by Jordan sports official website in June 21st, Jordan sports said that before the court formally accepted the dispute with the Michael Jordan name right, it had applied to the State Trademark Office for cancellation of some defensive trademarks that might be misunderstood. These trademarks have now been approved and canceled.

However, Jordan sports stressed in the announcement that the trademark rights which have been legally registered in accordance with the provisions of the Trademark Law of the People's Republic of China have the right to exercise and punish them within the limits prescribed by law. These rights are protected by law and should be equally respected.

"

"

Michael Jordan has welcomed the announcement of Jordan's cancellation of sports related trademarks including his two children's name "Jeffrey Jordan" and "Markus Jordan". Michael also hopes Jordan sports can stop infringing on his right to name on this basis.

According to the relevant announcement of the SFC, Jordan sports approved the first application of the SFC in November 25, 2011.

According to the June 22nd Beijing news report, according to the normal process, Jordan sports is expected to get approval documents after the Spring Festival this year. However, Jordan sports, which has been more than half a year ago, has not yet obtained the approval documents.

Jordan sports also admitted that the lawsuit had affected the listing process of the company, and also affected the overall development plan of the company to a certain extent.

According to relevant information,

Since its establishment in 2000, its predecessor was registered before and after 1997 and used the trademark "QIAO DAN". It registered and used the "Jordan" trademark before and after 2000, and the flying man Michael Jordan was known all over the world in 80s.

Jordan sports registration of a number of "Jordan" trademark makes people have reason to doubt the motives of their registration, but in criticisms of Jordan sports, Michael Jordan in Jordan sports to seek the listing of rights protection activities also make people imagine.

The reports in June 22nd seem to show people a story beyond the "Jordan" dispute. "Nike has made 8 objections and review applications to our trademark, but it has been rejected.

This proves that the registration and use of our trademark is in accordance with the law and protected by law. "

Jordan sports related responsible person said.

Although Michael Jordan sued Jordan's sport as a natural person and infringed his right to name, it was easy to see that the lawsuit was hidden behind or hidden in Nike's company.

Kang Yi, a partner of Beijing Jun He law firm entrusted by Jordan, stressed to Xinhua News Agency reporter: "this is a personal lawsuit by Jordan, not a party to Nike, but the company is very supportive of Jordan's move."

Inspecting the development of the domestic sporting goods market for many years, the market has experienced development bottlenecks after 10 years of continuous prosperity. In the past two years, it has encountered problems of increasing inventory and increasing production costs. Local sports brands (such as Jordan sports), which have been the main two or three tier cities in China, have been seeking new strategic layout.

And first tier cities,

It is a traditional field of international brands such as Nike. After grabbing their share in the first tier cities, they continue to expand to the two or three tier cities, expand their brand audiences through discount marketing and other market means, and have overlapping and competition with domestic brands.

From this we can easily see the competition between the two brands of gunpowder.

As for the outcome of the Jordan dispute, we still need to wait and see. However, international brands want to occupy China.

Local brands are based on the domestic market and expand overseas. The confrontation between the two is inevitable and will become increasingly fierce.