Hundred Years Brand Burberry Image Protection

In June 2012, Burberry sponsored the "Mario tesino: private perspective" photography exhibition. As a long-term partner of Mario tesino, Britain is luxurious. Fashion brand Burberry will strongly support the first exhibition in China. Nowadays, more and more fashion brands are close to the art world, which greatly improves the artistic connotation of the brand. LV Famous artists from Japan Yayoi Kusama Cross boundary cooperation, Burberry The cross border photography exhibition with the imperial photographers is just like the luxury brand. It has entered the art circle. For the 150 year old famous brand and the artists' cross-border strategy, it is worthy of being a marketing campaign for brand image defense and luxury brand.

"Mario Testino: private perspective" Photography Exhibition

EMMA WASTON, Paris, 2010

MADONNA, Miami, 1998

The exhibition will focus on the most famous nearly 100 photographic masterpieces of Mario Testino by the Chinese audience, presenting the most striking portrait of the contemporary artist from the unique perspective of the artist. "Testino," From the distinguished royals, the Hollywood stars who won the gold medal to the iconic pop stars, Mario's photography works gathered in the highly respected and influential celebrities. Testino is well known for his remarkable way of shooting. He can build telepathy with photographers during each shooting process, capturing the most natural and intimate moments of the other person, and presenting his unfamiliar side to the world. The exhibition will combine the color, light and video to show the audience the inspiration of the modern master.

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Another highlight of this exhibition is tesino. British brand Burberry And his chief creative officer, Christopher Bailey (Christopher Bailey), CO authored the classic works in the 15 years of tacit cooperation. As the Burberry's imperial photographer, there is no lack of the most familiar charm of fashion, art and photography fans around the world.

Photographed by Mario Testino, photographer Mario Rosie Huntington-Whiteley endorsed Burberry Body fragrance advertising.

Photographed by Mario Testino, photographer Mario Eddie Redmayne and model Cara Delevingne introduced Burberry 2012 spring summer series advertising.

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Burberry 2010 interactive advertising creativity

Mario Testino Mario Testino palm mirror, Rossi Huntington - Rosie Huntington-Whiteley and many other models. The advertisement was released in July 2010 and can be viewed on all Burberry electronic platforms, including: Burberry.com, Facebook, You Tube, Twitter.

Burberry2010 autumn winter advertising blockbuster

Burberry2010 autumn winter advertising blockbuster

The advertising blockbuster of Burberry (Burberry) always attracts attention. In addition to the traditional flat blockbuster, the Burberry2010 autumn and winter advertising blockbuster also produced 6 interactive advertisements. The audience can control the advertisement and the visual angle and images of the advertising main characters and advertising products with the click, rotation, suspension and 180 degree drag of the mouse. Burberry's creative director, Christopher Bailey, explained: "this advertisement inherits our authoritative and lasting valuable tradition and presents it in a modern way. And I want to better express the energy behind these people and their different ways of innovation. The foundation of Burberry is not only the brand's jacket, but also the spirit of innovation. I hope that people who see this advertisement will not only see the brand image, but also feel that part of what we create. This is technology, music, clothing Attitudes and emotions connect people. "

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Burberry Emmma Watson effect

Some people say that Burberry has set a fine example of fashion, and has drawn a difficult framework for itself. Every season, fashion publishing is slightly conservative. In the past few years, Burberry's fashion image has gone through the decline. But Burberry has adjusted the marketing plan in a timely manner.

Emmma Watson, 20, the most popular actress in the world (Emma Watson)

Burberry Savior - Hermione in Harry Potter's film

Photographed by the famous photographer Mario MarioTestino, Elmar and her brother Alex became Burberry's advertising image. Like a coup in the fashion world, Hermione, a girl in the Harry Potter film, has brought the British fashion Burberry to a bright future.