How To Digest The Increasing Inventory Of Clothing Stores?

Nowadays people's demand for clothing is increasing.

More and more shops, clothing stores because of flexible operation, with the characteristics of fashion trends, can respond to market demand to respond quickly to meet the latest needs of consumers, and achieve more turnover, but this is the need to constantly update their styles, often resulting in last year's popular styles, this year may become unsalable goods; in addition, seasonal clothing is obvious, and the speed of clothing products update faster and faster, so there will inevitably be.

Backlog occurred.

Now the domestic situation is that the rapid development of clothing stores is often at the expense of increasing stock.

Sales doubled year by year, but no more money was made.

No wonder many clothes shop owners say that all their hard earned money have gone to the warehouse.

Then, how should clothing stores digest the increasing inventory? Here are some points to discuss with ALI friends.

Moderate sale

It is unrealistic for any clothing store to achieve zero inventory. Therefore, we can master the rhythm and do some proper sales activities at the right time, such as group buying, VIP sale, issuing coupons, rush buying in time, holiday promotion and so on.

Generally speaking, such a method will not damage the reputation and image of the operator, nor will it affect the relationship with the supplier.

Timely shipment

When buying goods, insist on a small amount of money, and set rules for the shopping guide, so long as the new style is not inquired in 3 days or sold within 5 days, it will quickly return to the wholesaler to change other colors or styles.

At present, the competition in the wholesale clothing market is very intense. Wholesalers usually allow other colors or styles to be replaced in order to sell as much as possible.

For those wholesalers who are not allowed to change, they must not take the goods.

Diversified operation

"35 yuan into the clothes, now 25 yuan must be sold."

Before August, some clothing stores began to clear the stock and sell goods.

It is better to lose money than to press goods, which is a selling principle for the off-season garments.

The operating capital of a small shop is mainly the money sold every month. If the goods are pressed down, it will not be able to sustain it for up to two months.

The main reason is to keep the rent for two or three months and stick to the peak season.

Special sales channels

When the existing sales channels are not enough and can not digest inventory, we can consider opening up other forms of sales channels for target consumer groups.

There are also some companies that specializes in acquiring inventory products, and set up professional stores for inventory sales. Operators can also consider working with these companies.

Save for advertising

There is no doubt that advertising can definitely enhance the reputation of the operator. If it is a franchised store, advertising can often get a certain degree of support from the supplier, and a lot of multimedia can be used to fill advertising fees, which is beneficial to the future of the operator.

Activity is the exchange of future gains with immediate losses.

Targeted marketing

Participating in related exhibitions is a good way to promote product backlog.

Making clothing "inventory agent" has a high profit. It is a potential investment direction. "Inventory agent" does well, sometimes the profit is higher than that of the regular store.

But the "inventory agent" is only limited to well-known, highly priced brands.

As for the 10 yuan purchase, the original price of 100 yuan is marked as 200 yuan, and the number of people who sell 50 percent off yuan is 100 yuan.

Despite the fact that the price has been discounted, such a trick has long been known to the public, but as long as there is a market, it can not stop the enthusiasm of buyers and sellers.