Busen Menswear Invest 100 Million Yuan To Strengthen Terminal Store Construction

Recently, the famous menswear brand in China.

Decided to invest 100 million yuan to strengthen the construction of terminal stores, and strive to promote the "gold terminal" to create plans.

It is understood that 60 million yuan for basic decoration support, 40 million yuan for prop design and development.

 

The large-scale investment is mainly used in Hunan, Hubei, Henan, Shanxi, Shanxi and Inner Mongolia.

To increase franchisees, distributors, new shops' design, decoration and props support, while speeding up the pace of expanding the blank market, we will continue to rectify and improve the bad market, optimize the market layout, and make the bad market a new growth point of business performance.

Busen menswear leader said in an interview: "the company decided to invest huge sums of money to strengthen the terminal store construction. Its purpose is mainly in two aspects: first, enhance the terminal image of Busen men's clothing and speed up the progress of market development; on the other hand, it is also to enable more consumers to enjoy Busen's products and services better.

This year's terminal store construction, in addition to the investment in hardware facilities, has strengthened the popularization and application of ERP system in software popularization, and will also greatly enhance the training of terminal shop assistants.

We hope to build Busen through franchised stores.

A gold lettered sign.

It is understood that a few years ago, after a lot of market research, Busen men put forward the concept of "gold terminal", and implemented a unified image in the terminal store: from the prop decoration to service manuals, it is necessary to demonstrate consistency, create a distinctive brand image and promote the sale of terminals.

Zhejiang Busen apparel Limited by Share Ltd has invested heavily in terminal construction, which is a continuation of the gold medal terminal. It will play a crucial role in improving the service quality of shops, setting up benchmarking shops, and promoting the derivation of high-quality shops.