Five Principles To Be Emphasized In The News Propaganda Work Of Textile Industry In The Future

"2012 national" sponsored by China Textile Industry Federation

News

The conference ended successfully in Beijing in June 26th.

Wang Tiankai, President of the China Federation of textile industry, pointed out at the meeting that strengthening and improving the news propaganda work in the industry is the need to implement the central decision-making and deployment, and is the requirement of building a well-off society in an all-round way. It is also a practical need for the textile industry to achieve scientific development. It is also the common aspiration of the textile colleagues to strive to build a strong textile country.

It is: conscientiously studying and publicizing and implementing the spirit of the party in the sixth Plenary Session of the 17th CPC Central Committee and the eighteen great spirits, guided by Deng Xiaoping theory and the important thought of "Three Represents", thoroughly implementing the Scientific Outlook on Development, according to the general requirements of the Central Committee's propaganda and propaganda work of "holding high the banner, focusing on the overall situation, serving the people, reforming and innovating", focusing on the "12th Five-Year" development plan of the textile industry and the general goal of building a textile power, adhering to the close proximity of the industry to the enterprises and the consumers, pushing forward theoretical arms strengthening, planning the theme publicity, deepening the typical propaganda, expanding the propaganda channels, reforming the operational mechanism, strengthening the capacity building, and constantly improving the orientation, effectiveness and influence of the news propaganda work in the industry, so as to provide strong ideological guarantee, spiritual power, public opinion support and cultural atmosphere for the construction of the textile power. The general requirements for news and publicity work in the textile industry at present and for some time to come

Wang Tiankai stressed that in accordance with this general requirement, the news propaganda work of the textile industry should be achieved in the coming period: the publicity of the major theme will be stronger, and the textile industry will be more effective in promoting the livelihood industry, and the publicity of the advanced models will be more extensive.

To achieve these objectives, we need to be enterprising in our mind, act in action, make breakthroughs in work, and have some mechanism.

In the work, we should not only maintain continuity and stability, but also enhance initiative and creativity.

Specifically, we should pay attention to the following five points.

1, pay attention to the basic premise of grasping the overall situation of the service. Only when we recognize the overall situation can we find the right direction and serve the overall situation in order to make a difference.

To focus on the center and serve the overall situation is the basic premise and main task of the news propaganda work in the textile industry. Only by persisting in the scientific development of the textile industry and giving full play to the three major historical functions of the textile industry, thinking propaganda, planning propaganda and promoting publicity is the conscious initiative on the real meaning and the fulfillment of duty in the true sense.

2, pay attention to grasping the basic requirement of positive guidance. Guidance is the soul of news propaganda.

Positive guidance and initiative are the basic requirements of the news propaganda work in the textile industry. Only by constantly strengthening the guiding consciousness, putting the positive guidance in a prominent position, and constantly improving the ability of monitoring, judging and guiding public opinion, can we truly grasp the initiative and fight the initiative.

At the same time, we should prevent the one-sided reporting or "praise and no criticism" phenomenon of the textile industry. We should give timely and open false disclosure and necessary correction to the false reports, so as to form a comprehensive, objective and fair atmosphere for publicity and development of the service industry.

3, pay attention to the basic orientation of serving consumers, develop textile as the people, develop textile and rely on the people.

The textile industry is a consumer goods industry. The textile industry's news and publicity work is an important bridge and link between the party and the government and consumers, deepening the understanding of the masses and supporting the development of the textile industry.

To serve consumers and guide consumers is the basic orientation of Journalism and propaganda work in the industry. Only by further strengthening the consumer's viewpoint and plotting ideas and planning publicity from the standpoint of consumers can we launch more in-depth, influential and influential news works, and let the textile industry's publicity and reporting become more popular among the people.

4, pay attention to grasping the basic way of reform and innovation. Reform and innovation are the driving force, and also the only way to solve the problem of news propaganda in the industry.

Grasping the rules and reforming and innovating is the basic way of news propaganda work in the textile industry in the new era. Only by conscientiously summing up experience, we can firmly grasp the pulse of the times, constantly explore new ideas and create new methods, in order to better adapt to the new situation, new changes and new requirements, and achieve new results.

5, pay attention to grasp the basic method of overall coordination. Overall coordination and joint management are the basic methods to promote the work of news propaganda in the industry. Only by persisting in strengthening leadership and grasping condominium together can we really strengthen the safeguard mechanism and form a joint effort of propaganda.

Only by strengthening coordination and cooperation and leveraging the trend, can we really make full use of all kinds of propaganda resources inside and outside the industry to expand the new space and create a new situation.

These principles are not only the summing up of practical experience in recent years, but also the grasp of the law of news propaganda in the industry.

In the future news propaganda work, we must stick to, grasp, apply and develop well.