Concept Innovation Has Opened Up A New Development Road For Keqiao Fabric Merchants.

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The history of the development of the eco-tourism tea garden, the opening of the chain tea house, the chairman of the Jiangxi chamber of Commerce of China Textile City, and the development history of Du Yu, the owner of miwan tea village, run through the four words of "green environmental protection".

"Ecology and environmental protection are the direction of people's life in the future. We should publicize and advocate green products and attract more people into green life."

It is precisely because of this idea that his textiles and tea houses are unique in the industry and have a loyal brand of customers.

Wholesale from two to wholesale.

Duyu, from Shangrao, Jiangxi, was engaged in textile grade two in his hometown.

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To expand business, expand

In 1998, he came to Keqiao and rented half a pavement in the two districts of North Textile City, directly for textile wholesale.

However, due to fierce competition in the market, Du Yu, who came to Keqiao in the early days, did not have an ideal business operation.

After analyzing the reasons, Duyu found that compared with some mature cloth merchants, he lacked stable sales channels.

As a result, he began to set up a customer channel for his shops, open offices in Guangzhou and other places, directly facing the terminal merchants, and constantly collecting the demand of the terminal market while promoting products.

Because Guangzhou and other places are clothing clusters, with many garment enterprises, Duyu's business has gradually improved over the past few years, and has accumulated a lot of brand customers and international customers.

In business dealings, customers have higher requirements for fabric quality. Therefore, he embarked on the development of "green" textiles from the aspect of green environmental protection.

He believes that green products are the trend of fabric development in the future, and they are the necessities for people to pursue.

This idea was quickly recognized by many customers, making Duyu relaxed and stable in the textile business, and had more time to think about "sideline production".

From "green" textiles to ecological tea garden

By chance, Du Yu and his relatives went to a small village in Wuyishan, Fujian. They found that the local tea was not only strong and sweet, but also sold at a high price.

The Wuyi Mountains shared by Jiangxi and Fujian were found in the inquiry, and a black tea called "Zheng Shan Xiao" was produced in Fujian. It was the first Chinese black tea exported to the United Kingdom.

Because of the early development of Wuyishan in Fujian, it is very famous in the region.

Jiangxi Wuyishan, located in the same mountain range, has become a wild tea garden.

I heard that there were wild tea gardens in my hometown, and Du Yu came to have fun.

Textiles are pursuing green environmental protection, let alone tea.

Wild tea does not fertilize or spray pesticides. It is also located in the highest mountain range in Jiangxi. It is the authentic ecological tea garden.

Du Yu quickly got in touch with the local government, contracted 50 square kilometers of mountains in the Wuyi Mountains of Jiangxi, and opened a tea factory in a village called Temple Bay in the mountains. He hired local villagers to pick tea, baked tea with traditional pine, and made a trademark for the tea produced by himself.

From ecological tea garden to chain tea farm

After the tea plantation was built, he opened the headquarters of the Miao Wan teahouse in Keqiao for the first time, then opened chain stores in Hangzhou, Shangrao and other places, and opened an agent store online.

Du Yu believes that the related industries of clothing, food and housing should take green environmental protection as the development trend.

Therefore, tea planting in the tea garden is based on the method of no fertilizing and no pesticide spraying. At the same time adhering to the traditional pure hand-made craft, and actively striving for the international QS certification of green food.

Under his operation, the reputation of the tea house in the Miao Wan and the "Zheng Shan minority" brand is getting louder and louder.

Recently, he once again secured 500 acres of land, planning to build leisure and tourism in one of the largest organic tea garden base in Jiangxi.

He said that the Keqiao as the headquarters of the textile industry and tea garden, through the strong trade in ecological textiles and tea, further expand their own business.