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    Old And Respectable London "Ladies" Department Store

    2012/6/30 11:44:00 19

    HarrodsLondonDepartment Store

    Harrods@ Knight Bridge


    Many girls in Hongkong don't even want to lose them.

    Harrods

    Paper bags, even if they are only used for lunch boxes, are not enough to satisfy the vanity.


    Harrods's reputation ratio outside

    Liberty

    After all, Dai Fei liked to stroll around most of her life.

    Department store

    Its volume is much larger than that of Liberty, with an area of up to 63 thousand square meters.

    Harrods is the world's most advanced and time-honored department store. It has been in business for 150 years.

    For the local ladies in London, "London" is a place where you can relax and stroll around to buy tea and buy vegetables, but for people outside London, it can basically be viewed as a museum of material or even a design museum.



    Harrods department store is an important commercial landmark in West London.


    Unlike Liberty, there are some famous brands in the world.

    But most of them can only get a counter in this department store. A little better is a larger counter.

    Only a few can afford to pay high rent, and the brand position has been affirmed by the brand strategy Department of the department store. It can open a shop on the first floor along the street.

    Despite this, many Middle East crocodiles spend money in the counters. Women wearing black robes follow their men to buy the latest coloured clothes and bags of the season, and brush out 5 digit Sterling credit cards.


    But all

    brand

    It's no match for Harrods's brand.

    On the ground floor, there are a large number of department stores own brand goods.

    Tea, chocolate, jam, cheese, all kinds of daily groceries, none of them are exquisitely designed and challenged.


    But apart from these luxuries, the most worthwhile shopping for this department store is the fresh food market.

    This is London's earliest "indoor food market", which has completely incapable of duplication of temperament and atmosphere.

    Ceiling chandeliers and wall reliefs are full of Rococo's magnificence, against the painted tiles and stalls of the floor, making this a palace like vegetable market.

    All the ingredients, of course, are the top ones, although the number and number of labels on the price tags are much more amenable than those of the other counters. However, it is still a little sad to think that 5 pounds of a loaf of bread is a bit of a sigh.



    Harrods department store, which has a history of 150 years, is a very London place.


    {page_break}


    Liberty @ Regent Street


    Even if you don't know it is the famous Liberty, you will not miss it.

    It's not even on the roadside of Regent Street, but when one of its walls or a roof hits your view, it will still make your heart clearly stop for half a second - beautiful buildings.


    Unlike all the buildings on Regent Street, this is a Tudor Style Architecture.

    Random, asymmetrical structures, spire shaped roofs, multi-storey pgected gables.

    The plastering wooden frame on the wall has no practical effect, but exists purely for aesthetics. Long rows of windows make the whole building light and bright.



    Harvey Nichols is leading the fashion trend in London.


    This is a department store which started in 1857. It started producing exclusive print dyed fabrics in India during the British East India Co era. It still occupies a whole floor of liberty.

    Like old fashioned cloth houses, there is a bundle of beautiful cloth.

    On both sides of the corridor are all kinds of lace, buttons, feathers and other accessories.

    The price of the cloth is extremely expensive, even if the small cloth head with a corner scrap is 10 centimeters wide and one meter long, it must be close to 100 yuan.

    The handy woman bought back to make a small quilt.

    And this kind of small quilt is also sold in liberty itself, which costs more than a thousand pounds.


    The department store in Britain also belongs to the "lady's department store" at the top of Pyramid. In the cold and polite sign, it declined the "shoulder bag" guests.

    Is it because the shoulder bag is easy to rub into the goods? I look up at the spacious space and do not believe this explanation.

    "Gentlemen, gentlemen do not carry shoulders."

    A friend who knows English aristocratic culture explains this to me.

    So it's all about identity and the same arrangement. Even if you have a hundred pound pound note in your shoulder bag, you are bound to be politely asked to go out.


    The department store is quite different from the popular spacious and bright lobby.

    Dark wood walls, staircases, crossbeams, ancient chandeliers, and dim lights, time reversed 70 years.

    However, after the habit of vision, it will be found that in such a soft light, all goods will shine their own light.


    {page_break}


    Department stores sell daily necessities.

    Clothes, stationery, toiletries, furniture.

    From these words, it does not seem to be special, but no matter which product you pick up, it will feel that it is so good that no defect can be found from any corner.

    The goods are not all our familiar international brands, but as long as they are familiar with the design industry, they know that the value of these works is far above the "international brand" that is wrapped in commercial behavior.

    They are so low-key, but they can't be ignored.


    Its jewelry counters occupied a whole hall.

    At first glance, the cluttered little jewellery looked like something in the second-hand market stalls of Notting Hill.

    Only by looking closely at it can we find that everything is so extraordinary and unique.

    All of them are antique jewelry in the Vitoria era, or even more distant. Some of them are part of modern jewelry designed by modern designers. They are redesigned and made to give them the beauty of time.


    Harvey Nichols @ Knights Bridge


    In the past, the media had to go to Harrods's windows and counters to sniff out the latest fashion trends.

    But there are rumors that all the media are now fighting for Nichols.

    After all, Chic seems more worthwhile to write than Fashion.


    Nichols is next to Harrods, singing a match with it.

    In recent years, its fashion position has been rising rapidly, and is popular with Yap fashion people.

    Its new replacement speed is faster than Harrods, and reflects the needs of young clothing.

    More importantly, in addition to those luxury brands, it introduces a large number of famous designers' personal brands and many new designers.

    Now the British upstart does not blindly follow the luxury brand, but often pursue some second luxury goods that are "secretly expensive". So Nichols is not the reason for its popularity.


    Tips


    No such lady's department store.


    Selfridge @ Oxford Street


    It is also a high-end department store that brings together big brands. Compared with other old department stores, Selfridge seems to be fashionable and more attractive to customers.

    The most distinctive feature is the Swedish brand Design House, which combines the works of cutting-edge designers, including clothing, accessories, household products, and so on. The purpose is unique and innovative, which is very suitable for young people in London.


    John Lewis @ Oxford Street


    A shopping mall belonging to the middle class.

    The biggest feature here is miscellaneous, there are very complete and beautiful sewing supplies, from all computer sewing machines to all kinds of needles, brain buttons, lace buttons, etc., everything can be found, and even can be customized to embroider their own name label.

    The gift boxes and bags, or elegant or humorous and interesting cards, are also dazzling.

    John Lewis will never disappoint you if you want to choose cosmetics and skincare products.

    In addition to Chanel, Dior and other brands, you can also buy products with excellent quality and reputation, which are absolutely acceptable to you, such as Philosophy, Crabtree &Evelyn, Germany's Dr. Hauschka, etc.


    Marks &Spencer


    It's better to call Marks &Spencer than any other supermarket in the UK.

    Food marked with Marks &Spencer brand is usually a guarantee of good quality and delicious taste.

    Here is a great variety of products, rich in clothing, household goods and so on, which have a very large and fixed consumption group.

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