Shunde Clothing Enterprises Want To Create Bruce Lee Clothing Brand

Bruce Lee memorial museum official disclosed that this year, we want to use the trademark development products that the museum owner has been authorized by Bruce Lee.

In 2012, the Foshan city business investment promotion conference and signing ceremony, Shunde area (Junan) International Eco Valley project with Bruce Lee's business card attracted the attention of Guangzhou entrepreneurs.

At the Bruce Lee brand development symposium held in Shunde last Friday, the relevant person in charge of the Bruce Lee memorial hall recently revealed that this year the first time to launch the trademark related to Bruce Lee, which is owned by the museum, authorized the pilot enterprises to use the trademark to develop products, so as to promote them.

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Sculpture in Bruce Lee Memorial Hall

In the worrying environment of manufacturing industry, the enterprises that want to build up their cultural connotations to build up a brand are greatly impressed by the news. Some of the clothing and tourism enterprises immediately launched a "rush to kiss" drama. Some companies even wanted to hold together to expand their development capital. In the future, Shunde will have Bruce Lee.

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Bruce Lee "fans" show their skills in Expo Park, Shanghai

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Enterprises:

Want to taste local development "tou Yue soup"

Last Friday, Shunde held a "seminar on the study of Bruce Lee's martial arts thought" and the seminar on brand development of Bruce Lee. At the meeting, the relevant person in charge of the Bruce Lee Memorial Hall revealed that Shunde is expected to introduce Bruce Lee clothing or Bruce Lee drinks this year.

The business opportunities of Bruce Lee brand have attracted considerable attention recently.

In addition to the information disclosed by the museum, on 2012, held in Foshan in 2012, the investment promotion negotiation and signing ceremony of the Foshan urban management project, as a provincial key project, the Shunde area (Junan) International Eco Valley Project triggered the concern of Guangzhou entrepreneurs.

Pan Ziqiang, the head of the Guangzhou Shek wharf Industrial Development Co., Ltd., who has expressed his appreciation for this project, revealed that the International Eco Valley project not only carried forward the spirit of Bruce Lee, but also created an ecological brand.

Business opportunity:

Earnings per shot are 6 times earnings.

The wealth appeal of Bruce Lee brand has fascinated some entrepreneurs.

An entrepreneur who has long been concerned about Bruce Lee's brand has revealed that a company once invested in Shunde's film and television works about the legendary Bruce Lee. At that time, it invested 50 million yuan in total, and finally gained 300 million yuan income. The profit rate of the single film was 6 times higher than that of the related industry chain.

"The commercial development of Bruce Lee's brand is currently at the stage of film and television works."

In this regard, Huang Dechao, a senior scholar who studied Bruce Lee culture for more than 10 years, revealed that although Shunde is the home of Bruce Lee's ancestral home, the development of related businesses mainly stays at the easy operation of film and television.

The Bruce Lee Park and the Bruce Lee Memorial, a gold mine with dozens of Bruce Lee related trademarks, have been kept in the boudoir for many years, making many entrepreneurs wait for a long time.

Threshold:

Deep development requires authorization from future generations.

However, both the museum side and entrepreneurs who have been paying close attention to business opportunities for many years have their concerns.

As early as 2010, in the mainland of China, the products of Bruce Lee's name were publicizing all over the fields of games, costumes, martial arts apparatus, and so on, followed by a series of rights protection initiatives of Bruce Lee's posterity.

In 2010, aware of the confusion of Bruce Lee's development by various products, Bruce Lee's daughter Shannon Lee came back from the United States for overseas rights protection. Shannon Lee then received a formal reply from the Trademark Office of the State Administration for Industry and commerce, saying that the right to exploit and utilize Bruce Lee and his English name "BruceLee" should be owned by his successor.

This action has stopped some entrepreneurs who did not apply for trademark freely, but some entrepreneurs who have legitimate trademarks have shouted their grievances.

On the other hand, dozens of related trademarks of Bruce Lee Park and Bruce Lee Memorial Hall in Shunde have remained unchanged for many years. The head of the museum said that some clothing companies that had been in peace for many years or overseas have been negotiating for permission to use the relevant trademarks, but the museum has refused to cooperate with merchants in order to avoid damaging the brand's connotation.

This situation has made a breakthrough this year.

According to the relevant person in charge, considering the relatively mature conditions, plans to combine individual trademarks with pilot enterprises to develop products.

The entrepreneur who intends to test the water says he is considering contacting Shannon Lee and other property owners. He hopes to get further authorization and work together to develop and popularize Bruce Lee brand.

"A few of our entrepreneurs are discussing whether we can develop together to expand our capital strength."

According to reports, according to the intention of entrepreneurs plan, they want to integrate Bruce Lee culture into products and take the high-end brand line.

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Forecast:

Shunde will have

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"We are going to test the water in the 1~2 company, and the company that is the first to test the water is expected to launch products in the field of clothing and beverage."

Bruce Lee Memorial official recently revealed the latest progress of the experiment.

According to its introduction, considering that the conditions for Bruce Lee's brand development are gradually maturing, the museum house, which owns dozens of relevant trademarks, has launched the first trial of trademark in the one or two trial run this year after maintaining the silence for many years.

"The trial area this year is temporarily in the field of clothing and beverages. In the future, Shunde may have Bruce Lee's clothes or drinks."

Relevant responsible person said that if we can win the authorization of Shannon Lee and other property owners, the future development of Bruce Lee brand will be broader.

Some local entrepreneurs say that domestic brands such as Lining have made certain achievements. Bruce Lee's brand influence is greater and prospects are limitless.

Expert:

Bruce Lee is an international brand.

"Bruce Lee is an international brand. We should rely on our efforts to build a road of domestic popularization and international promotion. Its related martial arts boxing can even be applied to include Olympic events and other international events."

In the seminar on Bruce Lee's brand development, Chen Yanyang, the initiator of the research team on Bruce Lee's martial arts thought, was introduced.

Chen Yanyang believes that the innovation of Bruce Lee's martial arts thought has great potential behind its development, and it can plan and develop a complete set of martial arts industry chain.

Xiao Peixiong, vice president of Guangdong culture communication society, believes that Bruce Lee brand is a rare brand with international value. It will have a profound impact on the brand role of Bruce Lee park.

"Bruce Lee's brand must face the world, and Shunde can be a forum in the world."

Xiao Peixiong suggested that in the development process, we should take the initiative to obtain relevant authorization from Bruce Lee's descendants, organize worldwide activities in the locals, carry forward Bruce Lee's martial arts spirit, and see the sincerity and cooperation of the family members.

Huang Dechao, who studied Bruce Lee culture for more than 10 years, said that people in different countries had cultural differences, but Bruce Lee culture did not contradict internationally. Bruce Lee brand is globally recognized.

As for the development of Bruce Lee brand, Huang Dechao believes that there is no shortage of entrepreneurs. The key is to create suitable platform to solve the related licensing problems, and develop high-end international brand by leveraging platform.