Fashion Export War: Low End Orders Are Out Of Order, High-End Orders Are Not Easy To Pick Up.

Consistent with expectations, previous April

Operational data show that the downward pressure on textile and clothing exports continues to increase.

China's textile and garment exports to Japan, the European Union and the United States have slowed down, and the market share in the 3 major markets has declined.

Since the beginning of this year, the pulling force of exports to the textile industry has continued to weaken, especially the order production and export textiles, which have always been considered to occupy the international competitive advantage, are facing the severe test of the decline of external demand.

Textile exports to Japan in the first 3 months of this year

Products grew by about 7% compared to the same period last year, while similar products imported from Vietnam and Kampuchea grew by more than 40% over the same period.

Consumers have noticed that the origin of some brand clothing has changed from China to Vietnam and Bangladesh and other Southeast Asian countries and regions.

How should textile exporters cope with low-end order outflow? Is it feasible to undertake medium and high end orders?

The reality is, on the one hand, although leading enterprises have long been involved in the production of orders for high-end fabrics and clothing products, the core technologies and production processes abroad will not easily "turn" into China.

Therefore, even if it is to get orders, it is mostly in the low level of technology for production and processing.

On the other hand, compared with the surrounding areas in Southeast Asia, the rising cost has led to the loss of competitive advantages of low-end OEM OEM enterprises.

Low end orders are outflow, high-end orders are not easy to connect.

How to maintain the advantages? I believe that it is a good strategy to change and change actively.

First of all, we need to start with the concept and operate the foreign trade with the mind of the domestic market.

In the past, "strong brand" and "redesign" seemed to be only necessary for domestic clothing.

Nowadays, foreign trade enterprises also realize that we need to reduce dependence on simple OEM, increase investment in brand and design, and make products gradually unique, unique and irreplaceable.

Farewell to simple replication can not be controlled by others; improving the added value of products will not linger at the low end of the value chain.

Secondly, we need to seize the opportunity and find the direction in the downturn.

When the industry is developing smoothly, the urgency of adjusting the structure is not strong. When the market is "cold down", enterprises are strongly aware of the role of the market forced mechanism.

Facing the pressure of rising costs and outflow of orders, some enterprises have shifted their production links to the central and western parts of the country, and are further improving the supporting links of the industrial chain. Others have chosen to rely on technological innovation to accumulate power.

Once again, with the "change" vision, nuggets from emerging markets.

While trying to consolidate the traditional dominant market, some enterprises are actively exploring new textile and garment export markets including Africa, the Middle East and Australia. The new order market can not only alleviate the dilemma of the decline of the European and American markets, but also become a new growth point for the garment exporters in the future.