Changsha'S Brand "Meng Jie" Is Expanding Rapidly Abroad.

From a bomb

The small workshop has grown into China.

The first brand, with an annual sales income of nearly 800 million yuan, is listed on the Shenzhen Stock Exchange. The outstanding performance of Hunan Meng Jie home textile Limited by Share Ltd is amazing.

"Meng Jie", the first home textile brand with the title of "China famous brand", "China famous brand" and "state inspection exemption", has a market share of more than 5% among the well-known home textile brands in China.

That is to say, in the high-end home textile market, one of the 20 domestic textile products consumers is Meng Jie.

At the same time, the brand from Changsha is expanding rapidly abroad, striding into families in more than 20 countries and regions such as the United States, the European Union and Southeast Asia.

In June 10th, walking in the stylish sewing workshop, accompanied by the roar of machines, Jiang Tianwu, chairman of "Meng Jie" company, has a lot of feelings: today's brand is derived from the accumulation of needle and thread in decades.

The predecessor of "Meng Jie" can be traced back to 1956 when Hunan Province was jointly owned by the public and private sectors.

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Since then, after several changes, in 2001, Hunan Meng Jie Home Textile Co., Ltd. was established and formally changed to Hunan Meng Jie home textile Limited by Share Ltd in 2005.

For more than 50 years, enterprises have never been separated from the main business of "home textiles".

"We are making quilts, but that is the quilt, we also need to make taste and make art."

Jiang Tianwu picked up a piece of fabric and explained to the reporter, "look at our fabric, the density of the warp and weft reaches 1000 yarns per inch, and the best fabric in the country has only 300 yarns per inch.

This ensures that pure cotton products do not shrink and not deform.

In processing, the main body of the bedcover and the skirt suture are usually completed at one time, while the "Meng Jie" uses three processes.

With the gradual improvement of people's quality of life, bedding has been developed from simple functions like cover and cover up in the past, and gradually to multi-functional aspects such as decoration, beautification, health care and so on.

In many home textile products, how can we make customers "dream clean" at a glance?

"Only innovation can lead the trend."

Jiang Tianwu is well versed in the truth.

In the 90s of last century, when the home textile industry still stayed in the stage of "hitting cotton", "Meng Jie" spent about 10000000 yuan, and introduced a full set of "tread quilt" production line from Taiwan, and broke away from the single quilt production line that lasted for decades, and laid a leading position in the new product of the industry.

"Merely improving equipment is only the surface. Bedding is the easiest way to copy. It must be superior to others and must have its own core secrets."

As early as in 1996, "dream cleaning" set up a professional testing laboratory to carry out professional and strict quality testing for raw materials and finished products.

This is the first professional testing laboratory in the national bedding industry.

On this basis, "Meng Jie" has built a relatively perfect R & D platform, and has set up a professional design department covering the whole process of bedding design, including flowers, embroidery, style and so on. Dozens of designers have assembled the most classic and popular flower elements in the world, and have designs of flower patterns with copyright.

"Meng Jie" has also established a professional R & D cooperation coalitions at the forefront of international trends such as Shanghai, Milan and Paris. "Zero distance" controls the trend of international home textiles. It can launch more than 600 new products every year and is far ahead in the industry.

It is precisely because of these "unique skills" that "Meng Jie" boldly "attack cities" in the international market.

Last year, "Meng Jie" came into contact with a long history of middle and high grade bedding company in Germany. The company has more than 100 joint stores in Europe, which is conducive to the rapid promotion of "Meng Jie" products to European countries.

Today, "Meng Jie" has registered foreign trademarks in the United States, Japan, Australia and other countries and regions, and has established business relations with more than 300 foreign businessmen in dozens of countries and regions.

Standing in Changsha dream Valley home textile

Inside, Jiang Tianwu is full of ambition: he will invest 500 million yuan in the 150 acres of Industrial Park, and turn "Meng Jie" into the largest and best home textile industrial park in China.